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Under the Influence with Terry O'Reilly
S7E22 - Guinness Book of World Ad Records
Season 7, Ep. 22
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This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can be a great marketing strategy.
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17. Cars Are The Stars: Automobile Brands in Hollywood
28:53Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel. We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery. Cars are the stars.16. Ham on Wry: Sandwich Board Advertising
27:03Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them.Storekeepers love them. They can make you smile.They can make you angry.They can attract a lot of attention. They are the pop-up ads of the physical world.15. Pants on Fire: When Customers Lie to Marketers
27:08Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.14. Cheeky Advertising
27:4880% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims your grandparents had more sex than you.13. Billionaire Tourism
27:03Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.11. When You're This Big, They Call you Mister
27:35There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sense of respect and authority?1002. Terry Interviews Arkells Lead Singer Max Kerman
38:12Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire.10. Buy-O-Pics: When Brands Become Movies
28:11As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.“Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan.“Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews. And a movie about the origins of McDonald’s – starring Michael Keaton - just might surprise you.They don’t only tell the brand stories, they each ask big, existential questions.9. Seeing is Believing: The Power of Demonstration Commercials - Part 2
26:45Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers.And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, to demonstrate a point.