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Under the Influence with Terry O'Reilly
S3E05 - Marketing Rock and Roll, Part Two
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This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.
The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill.
We’ll analyze how MTV changed the music business, and how Michael Jackson’s video Thriller changed MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps – suddenly technology was the newest rock star.
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1015. Rejecting Elf
42:53||Season 13, Ep. 1015Another one of our favourite episodes from our sister podcast We Regret To Inform You: The Rejection Podcast and just in time for the holiday, is the rejection story of the movie Elf. This beloved and timeless Christmas classic, starring Will Ferrell brought in over $200M at the box office. But, back in 2000 the script was rejected by production companies, studios, directors and actors.1014. Terry guests on Talk About Talk
46:21||Season 13, Ep. 1014Terry was recently interviewed on Dr. Andrea Wojnicki's podcast, Talk About Talk. Andrea is an executive communications coach. She helps executives improve their communication skills and elevate their confidence and credibility.It is an interesting chat about communication. Hope you enjoy it.Under the Influence LIVE: Cheers to 20 Years
01:13||Season 13Believe it or not, this January will mark our 20th year on CBC. To celebrate the milestone, join us Feb 6th for a live podcast recording, a Q&A, live band, giveaways and yummy gin cocktails at Reid’s Distillery in Toronto. Tickets here. Time flies when you’re Under the Influence. Hope to see you there.
1011. The Beatlology Interviews: "Beatles ’64” director David Tedeschi
42:45||Season 13, Ep. 1011I talk to director David Tedeschi about his new Beatles film. Produced by Martin Scorsese, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, including their historic appearance on the Ed Sullivan Show. David tells us how it all came together, and what surprising things he learned about this first Fab Four trip. The film contains 17 minutes of brand new footage (restored by Pater Jackson’s company), the soundtrack has been remixed by Giles Martin, and contains new interviews with Paul McCartney and Ringo Starr.
1010. The Beatlology Interviews: Producer Mark Hudson
39:21||Season 13, Ep. 1010Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent time with all four Beatles. He’s a great storyteller.1009. Weight Loss Drug Ads: Good or Bad?
27:08||Season 13, Ep. 1009Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus. This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed.We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information. I join Dr. Goldman in this episode to talk about those ads.Are those ads good – or are they bad?
1008. The Beatlology Interviews: Actor Mark Hamill
43:43||Season 13, Ep. 1008Mark Hamill not only owns collectibles, he is a collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys.
1007. The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg
40:04||Season 13, Ep. 1007In this interview, Max talks about his favourite Beatle albums, Ringo’s profound influence on rock drummers, and what happened onstage at a Springsteen concert the night Lennon was murdered.
1006. The Beatlology Interviews: Yellow Submarine Animator Tom Halley
45:44||Season 13, Ep. 1006Tom Halley was one of the brilliant animators on Yellow Submarine. The film is considered one of the most inventive animated films of all time. In this interview with the late animator, he tells us how he came to be involved, how they all managed to create this classic film in just 11 months. And much to our surprise, Tom tells us he was also an animator on the Beatles cartoon series.