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Under the Influence with Terry O'Reilly
S3E05 - Marketing Rock and Roll, Part Two
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This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.
The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill.
We’ll analyze how MTV changed the music business, and how Michael Jackson’s video Thriller changed MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps – suddenly technology was the newest rock star.
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1010. The Beatlology Interviews: Producer Mark Hudson
39:21||Season 13, Ep. 1010Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent time with all four Beatles. He’s a great storyteller.
1009. Weight Loss Drug Ads: Good or Bad?
27:08||Season 13, Ep. 1009Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus. This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed.We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information. I join Dr. Goldman in this episode to talk about those ads.Are those ads good – or are they bad?
1008. The Beatlology Interviews: Actor Mark Hamill
43:43||Season 13, Ep. 1008Mark Hamill not only owns collectibles, he is a collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys.
1007. The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg
40:04||Season 13, Ep. 1007In this interview, Max talks about his favourite Beatle albums, Ringo’s profound influence on rock drummers, and what happened onstage at a Springsteen concert the night Lennon was murdered.
1006. The Beatlology Interviews: Yellow Submarine Animator Tom Halley
45:44||Season 13, Ep. 1006Tom Halley was one of the brilliant animators on Yellow Submarine. The film is considered one of the most inventive animated films of all time. In this interview with the late animator, he tells us how he came to be involved, how they all managed to create this classic film in just 11 months. And much to our surprise, Tom tells us he was also an animator on the Beatles cartoon series.26. Marketing The Olympics
29:42||Season 13, Ep. 26With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.
1005. The Beatlology Interviews: David Sheff
35:24||Season 13, Ep. 1005David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating.1004. A Tribute to Bob Newhart
23:15||Season 13, Ep. 1004I did a lot of commercials with Bob Newhart in the late 90s. He was one-in-a-million, a joy to work with, and he will be missed. And I want to tell you a very funny story that happened as a result of those commercials.
1003. The Beatlology Interviews: Astrid Kirchherr
26:07||Season 13, Ep. 1003Astrid Kirchherr holds a special place in the history of the Beatles. She took the famous Hamburg-era photos of the Beatles in their formative years, she inspired their “moptop” hairstyle, and she happened to fall in love with Stuart Sutcliffe, the fifth member of the Beatles. Her story is compelling, and her love of the Beatles, as friends, comes through in every word.