Under the Influence with Terry O'Reilly

Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt.Her spouse is Kosh, who was the creative director of Apple Records for the Beatles.Her new book is titled “All Roads Lead To Punk: Riding the First Wave of the Phenomenal Los Angeles Punk Scene Through Music and Fashion" - and she has one fascinating story to tell.

This week, we look at “Rage Marketing.”Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.We’ll look at the American Eagle/Sydney Sweeney controversy.We’ll talk about an actress who faked her own death to make a point.And how Connecticut made New Yorkers furious when it said it makes the best pizza in the country.

This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took offence to a Vrbo ad.A youth orchestra who retaliated against a big car commercial.And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.

The world of marketing has discovered there’s money to be made in creating fake ads.But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in order to gain your attention.The trick is to appear absolutely legitimate.While gently pulling your leg at the same time.

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Lately companies have been hijacking breaking news stories to create ads.When thieves broke into the Louvre with a ladder, the ladder company quickly produced a tongue-in-cheek ad.When the Oscars read the wrong Best Picture winner, an optometry chain made fun of the mix-up.It’s called Newsjacking - and it’s becoming a powerful marketing tactic.

This week, we look at the most creative audio ideas from around the world.Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth behind the fairy tale.

This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.

This week, we go one toke over the line and look at the emerging world of cannabis marketing.We start with the question - just how does a plant become illegal?We'll explore the history of cannabis.We'll talk about which celebrities have their own brands (Hello Willie Nelson!)Which high-end retail stores are now selling expensive cannabis paraphernalia.And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants.