Under the Influence with Terry O'Reilly


S11E20 - Brilliantly Bland: Why Boring Sells

Season 11, Ep. 20

This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us?

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