Under the Influence with Terry O'Reilly


S11E18 - Confessions of a Book Lover: The Art of Marketing Books

Season 11, Ep. 18

This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.