Under the Influence with Terry O'Reilly
S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC
Season 11, Ep. 13
To celebrate Canada Reads on CBC this week, here is the first chapter of Terry's latest book, "My Best Mistake". Enjoy!
You're going to love Marketing Against The Grain
Today we’re sharing an episode of Marketing Against The Grain — a show that leads you down the rabbit hole of marketing trends, growth tactics, and innovation.In this episode, co-hosts Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (CMO of Zapier), dive into a leaked memo from Yahoo that explains why big businesses fail.If you like what you hear, search for Marketing Against The Grain in your favorite podcast app. Like the one you’re using right now ;)
Dish Night at the Movies: Marketing Motion Pictures
Season 12, Ep. 10
This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.
The Commercial From The Black Lagoon: Horror in Advertising
Season 12, Ep. 9
This week we look at horror in advertising.We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film.