Under the Influence with Terry O'Reilly


S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes

Season 11, Ep. 9

This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado.