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cover art for S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes

3/5/2022

S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes

Season 11, Ep. 9

This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado.

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Season 12, Ep. 11

This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms.Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms.

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Season 12, Ep. 10

This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.