Under the Influence with Terry O'Reilly
Rejecting Colonel Harland Sanders
One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we wanted to bring you this bonus episode to remind us all to Never Ever Give Up.
Saturday, May 20, 2023
The Phrase That Pays: Marketing Contests
Season 12, Ep. 20
Marketing contests can be tricky business.On one hand, contests can be designed to help companies achieve certain business goals.On the other hand, companies can lose control over them pretty quickly.This week, we look at some of the most interesting – and hilarious – marketing contests.Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.True story.
Saturday, May 13, 2023
Canadaland Goes Under The Influence
Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers.
Saturday, May 6, 2023
Billboards Are Always in Bloom
Season 12, Ep. 18
Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles. How one airline used a billboard that could detect planes passing overhead. And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin.