Under the Influence with Terry O'Reilly
S3E04 - Marketing Rock and Roll, Part One
Season 3, Ep. 4
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.Part Two will begin with the emergence of MTV.It's a fascinating and interesting journey.
Saturday, May 20, 2023
The Phrase That Pays: Marketing Contests
Season 12, Ep. 20
Marketing contests can be tricky business.On one hand, contests can be designed to help companies achieve certain business goals.On the other hand, companies can lose control over them pretty quickly.This week, we look at some of the most interesting – and hilarious – marketing contests.Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.True story.
Saturday, May 13, 2023
Canadaland Goes Under The Influence
Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers.
Saturday, May 6, 2023
Billboards Are Always in Bloom
Season 12, Ep. 18
Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles. How one airline used a billboard that could detect planes passing overhead. And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin.