Share

cover art for S5E15 - Business As Unusual: The World of B2B Advertising

Under the Influence with Terry O'Reilly

S5E15 - Business As Unusual: The World of B2B Advertising

Season 5, Ep. 15

In this show, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth, and washed-up copywriters ended their careers. But all that changed when B2B companies dared advertise on the Super Bowl, and showed the marketing world that advertising industrial equipment could be as sexy as advertising a sports car.


More episodes

View all episodes

  • 1011. The Beatlology Interviews: "Beatles ’64” director David Tedeschi

    42:43||Season 13, Ep. 1011
    The brand new film on the Beatles first visit to North America debuts on Friday, November 29, on Disney+.Produced by Martin Scorsese, and directed by David Tedeschi, it captures the mania of Beatlemania when the Fab Four land in New York for the first time in 1964, playing a Washington tune-up concert, followed by their historic appearance on the Ed Sullivan Show. The film contains new footage, and new interviews with Paul McCartney and Ringo Starr. David tells us how it all came together, and what surprising things he learned about the historic first trip.
  • 1010. The Beatlology Interviews: Producer Mark Hudson

    39:21||Season 13, Ep. 1010
    Mark has produced nine albums for Ringo. Before that, he was part of the Hudson Brothers. They had hit songs and the Hudson Brothers Razzle Dazzle TV show made them teen idols in the 70s. Mark is a huge Beatles fan and collector - and has spent time with all four Beatles. He’s a great storyteller.
  • 1009. Weight Loss Drug Ads: Good or Bad?

    27:08||Season 13, Ep. 1009
    Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus. This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed.We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information. I join Dr. Goldman in this episode to talk about those ads.Are those ads good – or are they bad?
  • 1008. The Beatlology Interviews: Actor Mark Hamill

    43:43||Season 13, Ep. 1008
    Mark Hamill not only owns collectibles, he is a collectible. Mark talks to us about his first blush with the Beatles, how he began collecting Beatles memorabilia, that time he met George Harrison on a plane, and whether or not he let his kids play with Star Wars toys.
  • 1007. The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg

    40:04||Season 13, Ep. 1007
    In this interview, Max talks about his favourite Beatle albums, Ringo’s profound influence on rock drummers, and what happened onstage at a Springsteen concert the night Lennon was murdered.
  • 1006. The Beatlology Interviews: Yellow Submarine Animator Tom Halley

    45:44||Season 13, Ep. 1006
    Tom Halley was one of the brilliant animators on Yellow Submarine. The film is considered one of the most inventive animated films of all time. In this interview with the late animator, he tells us how he came to be involved, how they all managed to create this classic film in just 11 months. And much to our surprise, Tom tells us he was also an animator on the Beatles cartoon series.
  • 26. Marketing The Olympics

    29:42||Season 13, Ep. 26
    With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.
  • 1005. The Beatlology Interviews: David Sheff

    35:24||Season 13, Ep. 1005
    David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating.
  • 1004. A Tribute to Bob Newhart

    23:15||Season 13, Ep. 1004
    I did a lot of commercials with Bob Newhart in the late 90s. He was one-in-a-million, a joy to work with, and he will be missed. And I want to tell you a very funny story that happened as a result of those commercials.