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Under the Influence with Terry O'Reilly
S9E08 - The Name Game: Brand Names In Different Countries
Season 9, Ep. 8
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This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the most curious story of all.
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