In this engaging episode of Unbroken Marketers, Ty Shane interviews Matt DeCino, a versatileentrepreneur known for his expertise in the agency space and his innovative approach to SaaS.Matt shares his journey from freelancing to building and scaling multiple businesses, includinghis experiences with HighLevel and HL Pro Tools. He opens up about personal and professionalchallenges, including a financial crisis and the premature birth of his son during the COVID-19pandemic. Matt's story is one of resilience, strategic pivots, and the relentless pursuit ofexcellence. He also offers valuable insights into overcoming churn, balancing personal andprofessional life, and the importance of consistently over-delivering value to customers.Bullet points of key topics + chapter markers:● Introduction and Matt’s Background [0:00]○ Ty introduces Matt and discusses his diverse roles and achievements.● Starting in Freelancing and Agency Work [7:30]○ Matt talks about his beginnings in web development and design.● Facing Financial Crisis and Shifting to Marketing [10:22]○ The pivotal moment that led Matt to focus on marketing.● The Birth of His Son and COVID-19 Challenges [16:21]○ Personal and professional hurdles during the pandemic.● Building and Scaling HL Pro Tools [24:08]○ Matt's journey with HighLevel and launching his SaaS business.● The Importance of Over-Delivering and Handling Churn [34:40]○ Strategies for customer retention and business growth.● Balancing Family and Business Success [29:03]○ How becoming a father reshaped Matt's approach to work.● Future Vision and Maintaining Physical Wellness [50:18]○ Matt’s plans for personal and business growth.List of resources, suggested materials, affiliate links, and social media:● Resource #1: Matt Deseno’s Website● Resource #2: HL Pro ToolsEpisode sponsored by:Admatic - the agency tool that connects you with all your clients marketing accounts with 1links. Admatic is as easy as click click click. Get their lifetime deal now by clicking here.Call to action, episode link & contact info:Subscribe to Our Channel: Stay tuned for all upcoming episodes and updates!.
In this inspiring episode, Ty Shane sits down with Julia McCoy, a marketing powerhouse whohas successfully exited multiple businesses and is now at the forefront of the AI revolution.Julia shares her incredible journey from escaping a religious cult to building and selling amulti-million-dollar writing agency and her second business, Content Hacker. She delves into the challenges she faced, the pivotal moments that shaped her career, and her unwavering faithin God that guided her through the toughest times. Julia also discusses her latest ventures in AI and content marketing, offering valuable insights for marketers looking to navigate the rapidlyevolving landscape.Bullet points of key topics + chapter markers:● Introduction and Julia’s Background [0:00]○ Ty welcomes Julia and discusses her achievements and journey.● Escaping a Religious Cult and Starting a Business [5:03]○ Julia talks about her early life and how she started her first business.● Selling Express Writers and Content Hacker [7:45]○ Details on Julia’s business exits and the lessons learned.● The Role of Faith and Overcoming Challenges [6:04]○ Julia’s faith and how it played a crucial role in her success.● AI and the Future of Content Marketing [10:41]○ Julia’s perspective on AI’s impact on the marketing industry.● Family Life and Productivity [41:29]○ Balancing family responsibilities with running a successful business.● Partnerships and Business Evolution [37:43]○ The dynamics of partnerships and how they transformed Julia’s business.Connect with Julia today●#1: Content Hacker●#2: Continent Scale●#3:Julia McCoy's Youtube ChannelEpisode sponsored by:Admatic - the agency tool that connects you with all your clients marketing accounts with 1links. Admatic is as easy as click click click. Get their lifetime deal now.● Subscribe to our Channel: Stay updated with the latest episodes and marketing tips.
