Umi & a Cup of Tea

AI is no longer a distant concept—it’s here, and it’s transforming the way agencies work. But what role do agencies play in a world where AI can automate, optimise, and even create? In this episode, we explore how agencies (including us at Umi) can adapt, where human touch and expertise still matters most, and how to stay ahead in an AI-driven future.If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!Learn more about us on umidigital.co.uk

We’re back! After a little time away, Umi + A Cup of Tea returns for Series 2, and we couldn’t be more excited. In this first episode, Harry and Jess take a moment to reflect on everything 2024 brought, before diving into what’s ahead for 2025. Expect honest insights, big ambitions, and a lot of laughs along the way. Grab a cup of tea and tune in—we’ve missed you! If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!Learn more about us on umidigital.co.uk

Join our Head of UX Laurence and our PPC Account Manager Arun, as they dive into the world of Performance Max campaigns in the Hospitality Industry, alongside the key facts about PMax campaigns, and how we've succeeded with digital ads recently.

In this podcast, Harry Fielder and Laurence Pratt discuss Local Affiliate Networks in the world of hotel marketing. They explain how to create a local affiliate network within the hospitality space alongside collaborating with local businesses to create an ideal offer for guests to improve the overall guest experience, brand visibility and revenue growth.

In this podcast, we explore the impact that reviews have on the success of businesses within the hospitality industry, and the various strategies that businesses can use to encourage positive reviews and advocate for their brand.

In this episode, we sit down with Harry & Laurence to discuss How To Create A Compelling Direct Booking Offer. We dive into the world of hotel direct bookings and explore how to create a compelling offer that will attract and retain guests. With the rise of online travel agencies and third-party booking platforms, it's becoming increasingly important for hotels to develop strategies to drive direct bookings.

In this episode, we sit down with Laurence and Harry to discuss quick conversion rate wins for hotels. Whether you're struggling to fill rooms or looking to boost revenue, Laurence and Harry share practical tips and tricks to improve your hotel's conversion rates.

In this episode, Laurence and Harry are talking about the impact of hotels using automation even further. They will be uncovering the common problems of digital transformation and in addition some great advice on how to overcome these issues from our managing director Harry Fielder.