TODAYS THE DAY

From failed crops and lost fortunes to becoming a multi-millionaire and leading a 500-person solar sales force—Cassel Keeler’s story is proof that rock bottom can be the starting point for greatness.In this inspiring episode of Today’s The Day, host Zach Anderson sits down with Cassel to unpack the real, raw journey from New Mexico farm life to captaining one of the most respected solar sales regions in the nation.You’ll hear how Cassel’s greenhouse literally blew away, how a random recruiting call changed his entire path, and why chasing purpose trumps chasing paychecks.What you’ll learn:The brutal truths of entrepreneurship (especially in agriculture)How to rewire your mindset after failureCassel’s “H3” philosophy: Hungry, Humble, HappyWhy business is a spiritual game—and how to lead with integrityChapters:00:00 – 00:45 | Introduction & The CliffhangerMeet Cassel Keeler: from onion farmer to multi-millionaireThe wild opening and hint at a life-altering journey00:45 – 02:30 | Cassel’s Early LifeGrowing up on a farm in Deming, New MexicoEarly attempts at entrepreneurship in college02:30 – 05:15 | Farming Dreams & Harsh RealitiesInitial excitement returning to farm lifeNatural disasters, failed crops, and business missteps05:15 – 09:12 | Crushing Losses & BurnoutSpraying the wrong chemical: $500K mistakeRealizing farming wasn’t the future he wanted09:12 – 14:19 | Hitting Rock Bottom & Writing His ManifestoEarning $17K and writing a “life by design” planThe cheesy text that started it all14:19 – 17:18 | Entering the Solar WorldCassel’s first encounter with door-to-door solarThe pivotal call with Taylor Turnbull17:18 – 21:17 | The Leap of FaithMoving to San Diego with almost nothing“You’ll regret it if you don’t” – the words that sealed the deal21:17 – 25:27 | From Zero Installs to LeadershipStruggling early, but trusting the processLessons in humility and full commitment25:27 – 28:42 | The Law of the HarvestHow farming prepared him for delayed gratificationGoing all in on learning and training28:42 – 32:00 | Building the Farm Culture at SunrunThe H3 motto: Hungry, Humble, HappyCreating culture with mission and intention32:00 – 37:30 | The Game of BusinessWhy focusing on others fuels sustainable driveBuilding systems and investing in self-growth37:30 – 43:49 | Business as a Spiritual GameSeeing sales and leadership as serviceThe power of presence, mentorship, and impact43:49 – 49:03 | True Leadership & Changing LivesCreating safe spaces and inclusive leadershipThe “PG Wolf of Wall Street” culture Cassel built49:03 – 56:14 | Perspective, Gratitude & The Bigger PictureImportance of humility and mentorshipThe balance between hustle and happiness56:14 – 01:00:42 | Today’s the Day – Cassel’s Closing MessageStacking small wins every dayDesigning your life with intention and spirit

In this episode, Zack sits down with Kevin Swiss to talk about the calculated risks that shape careers, relationships, and personal growth. Kevin shares pivotal moments from his journey, including the unexpected opportunities that came from stepping outside his comfort zone.They dive into what it really takes to pivot successfully in your career, why fear holds so many people back, and how to develop confidence in your own decision-making. Plus, Kevin opens up about the lessons he’s learned from failure, the mindset shifts that changed everything, and how to find meaning in the work you do every day.Chapters:00:00 – 00:45 | Zack Introduces Kevin Swiss • Lifelong connection and early career ties • Kevin’s surprising role in Zack’s start00:45 – 02:30 | From Prom Photographer to Creative Force • High school hustle and early creative work • Building trust and street cred in Orem02:30 – 05:15 | Culture Architect of D2D • Kevin’s impact on door-to-door branding • Why rejection helped Zack pivot to sales05:15 – 08:36 | Out of the Box from the Start • Growing up creative in a world of rules • How skating and hip-hop shaped his lens08:36 – 11:44 | College vs. Real-World Learning • Why college mattered—for the right reasons • Where media and leadership first clicked11:44 – 15:26 | Art Meets Entrepreneurship • Building a profitable studio in college • Early success in creative business15:26 – 18:24 | Knocking Doors, Meeting Todd • Kevin’s rookie D2D experience in Minnesota • How a hallway meeting changed his future18:24 – 21:08 | The $15K That Started It All • Todd Peterson’s bet on Kevin’s vision • Building training media before it was cool21:08 – 25:56 | Abundance vs. Insecurity • What true leadership looks like • Scarcity thinking vs. creative freedom25:56 – 30:41 | Kevin’s Studio Gets Acquired • How Atlas bought his company • Lessons from a crash-and-return journey30:41 – 33:47 | Becoming Vivint’s Creative Director • Building an elite media team • Innovating competitions and internal culture33:47 – 39:17 | Zack’s Full Circle Moment • From job rejection to creative admirer • Lessons in patience, value, and timing39:17 – 45:17 | Turning Sales Into Sport • Inside the creation of Vivint competitions • How stories, rivalries, and trash talk drove volume45:17 – 48:12 | Culture, Betting & Going Too Far • Internal competitions and wild wagers • Why it worked—and where lines were crossed48:12 – 52:16 | Fired After 16 Years • The unexpected Monday morning that changed everything • Processing shock, identity, and what’s next52:16 – 59:15 | Grief, Fire Pits & Big Offers • Rebuilding confidence through pitching • Why Todd was right to push him59:15 – 01:02:24 | New Sun & Hard Conversations • Reconnecting with Jordan Benning • Owning the past, choosing the future01:02:24 – 01:05:43 | Rebuilding Without Creatives • A new model: no in-house team • Why lean, agency-driven media works better01:05:43 – 01:06:10 | Closing Reflections • Holding your head high • What’s next for Kevin Swiss

In this solo episode, Zack shares a game-changing perspective shift. What if the struggles you’ve been resenting are actually your greatest advantage? Drawing from his own experiences and the relentless mindset of David Goggins, Zack reveals why growing up without financial security or a backup plan can fuel unstoppable drive and success.He breaks down the hidden edge that hunger creates, why comfort kills ambition, and how the people who have to fight for everything often go the furthest. If you’ve ever felt like your circumstances were holding you back, this episode will make you rethink everything.Today’s the day to stop making excuses, flip the script on your struggles, and turn them into your biggest advantage.

In this episode, Zack sits down with Gage Heward, a powerhouse in the door-to-door sales industry and a leader in personal development. From a disciplined childhood shaped by high expectations to becoming one of the best recruiters and sales leaders in the industry, Gage’s journey is one of persistence, self-mastery, and an insatiable drive for success.Gage shares how his experiences, from learning the power of mentorship and goal-setting at a young age to overcoming challenges in leadership and personal growth - have shaped his approach to business and life. He opens up about the importance of resilience, staying in a peak state, and why developing strong habits is the key to long-term success. From mastering sales techniques to elevating his leadership impact, this conversation is filled with actionable insights on mindset, discipline, and growth.Today’s the day to build the habits that unlock your potential.00:00 – 02:03 | Intro & Why This Episode Is Special• Zack introduces Gage, a longtime friend & sales leader.• How their paths have intertwined over the years.02:03 – 05:01 | Gage’s Background & Early Discipline• Growing up with a high-achieving mindset.• Lessons from his father that shaped his work ethic.05:01 – 09:46 | First Steps Into Personal Development• Attending Tony Robbins’ events & their impact.• How books like Think & Grow Rich shifted his perspective.09:46 – 17:09 | Discovering Sales & Building Wealth• The moment Gage realized he needed to take control of his future.• How door-to-door sales changed his trajectory.17:09 – 25:07 | Mastering Sales: The 3 Keys To Success• Why work ethic is non-negotiable.• How positivity fuels top performance.• The importance of continuous training & improvement.25:07 – 38:12 | The Shift From Sales to Leadership• Why great salespeople don’t always make great leaders.• How to balance high standards with genuine connection.• Lessons from mentors like Casey Baugh & Nick Saban.38:12 – 53:59 | Personal Growth & The Role of Proximity• Why investing in yourself pays the highest ROI.• How the people around you shape your future.53:59 – 1:08:37 | The Tony Robbins Finance Event & Money Mindset• Key takeaways from a 6-figure investment into financial education.• Why cash flow is king & the purpose of investing.1:08:37 – 1:12:00 | Final Thoughts & Next Steps• Gage & Zack reflect on their journey & future goals.• Advice for those looking to level up their life.

In this episode, Zack sits down with Nate Lords, 400+ instal alarm leader, 150+ yearly personal instals in solar. From facing early rejection in sports to becoming one of the highest-producing reps in the door-to-door industry, Nate’s journey is a testament to perseverance and self-mastery.Nate shares how he turned setbacks into stepping stones, from being cut from his childhood baseball team to installing over 550 solar systems in just four years. He opens up about the discipline behind his success, the lessons he learned from sports that translated into sales, and the power of consistency in achieving long-term results. Whether it’s moving his family across the country to chase opportunity or pushing through the toughest moments in his career, Nate embodies what it takes to win.Today’s the day to stop making excuses and start building the life you want.

In this episode of Today’s the Day, host Zack Andersen sits down with the unstoppable Suli Zinck—a record-breaking sales leader, real estate investor, and advocate for women in the industry. As the first woman to earn multiple Golden Door Awards in different industries, Suli shares her inspiring journey from humble beginnings to financial freedom.00:00 – 01:30 | Introduction: Meet Suli Zinck • Zack introduces Suli and her groundbreaking achievements • Why this episode is a must-listen for female entrepreneurs and sales reps01:31 – 05:45 | Suli’s Story: From Humble Beginnings to Sales Dominance • Growing up on food stamps and learning work ethic early • How a mission trip led her to door-to-door sales • Breaking records in her first summer—without any prior experience05:46 – 10:00 | The Power of Consistency & Overcoming Excuses • Why most people don’t succeed: the “backdoor” mentality • How Suli juggled motherhood, marriage, and a high-performance career • Why cutting all exit options was the key to her long-term success10:01 – 15:35 | Longevity in Sales: The Key to Generational Wealth • The myth of “getting out” vs. embracing long-term success • Why top reps stay for 15+ years and build financial independence • Suli’s mindset shift that turned door-to-door into a wealth-building vehicle15:36 – 22:46 | The Smallest Gap Between Success & Failure • Why the difference between top earners and mid-tier reps is tiny • The importance of daily routines and high standards • How to mentally condition yourself for resilience and long-term success22:47 – 30:00 | Solar vs. Other Sales: Does It Make You Lazy? • The unique challenges of transitioning to solar • Why pest control reps dominate the solar space • How Suli used her work ethic, not just talent, to succeed30:01 – 40:52 | The Life Lessons Sales Teaches You • How door-to-door sales preps you for marriage, leadership, and crisis management • Why handling high-pressure situations in sales makes you stronger in life • How to be a rock in your family, career, and personal life40:53 – 50:55 | The Root of All Fear—And How to Crush It • Why fear holds most people back from success • The cure: taking massive action despite uncertainty • How Suli overcame cultural stigma and family pressures50:56 – 54:09 | Today’s the Day: Final Words of Wisdom • Suli’s biggest advice: You are both the problem AND the solution • Why taking full responsibility for your success gives you all the power • How to eliminate fear, excuses, and limitations from your life💥 Follow Suli on Instagram: @FemaleKnockersUnite🎙️ Listen to her podcast for female sales reps🔥 If you loved this episode, drop a comment and share it with someone who needs motivation!