This Week in Retail Media

Jonathan and Kate discuss if Target Roundel’s pilot with OpenAI hits the bullseye when it comes to shopper experience and trust. From there sights are turned to Netto’s expansion into in-store programmatic before finally looking at what Tesco’s latest research says about our shopping habits. You can read expert commentary regarding the Tesco Moving Mindsets study referenced in today’s episode on Retail Media World.Story one:UPDATE: Albertsons, Williams Sonoma Join Target, Adobe in Testing ChatGPT Ads https://www.retailtouchpoints.com/topics/digital-marketing/target-among-first-to-test-chatgpt-adsStory Two:Netto Expands its Programmatic Offering https://invidis.com/news/2026/02/retail-media-netto-expands-its-programmatic-offering/Story Three:Tesco Media: Is the Shopping List Dead?https://supplychaindigital.com/news/tesco-media-is-the-shopping-list-dead

Following a brief trip to Japan, Jonathan joins Kate to discuss Albertsons' new role as party planner, why Lowe’s are extending their loyalty program to children and if live shopping is a fit for all categories. The last few tickets for What’s in Store for Retail Media Networks in Dusseldorf are available here.  Find out more about the Measuring the Store event in partnership with IAB here.Story One:Albertsons Creates End-to-End Digital Party Planning Hubhttps://www.retailtouchpoints.com/features/news-briefs/albertsons-creates-end-to-end-digital-party-planning-hubStory Two: Lowe’s Makes Loyalty Program More Family-Friendly by Adding Kids Componenthttps://www.retailtouchpoints.com/features/news-briefs/lowes-makes-loyalty-program-more-family-friendly-by-adding-kids-componentStory Three:Grocery Outlet launches shoppable livestreaminghttps://www.supermarketnews.com/grocery-technology/grocery-outlet-launches-shoppable-livestreaming

Kate is joined by Alison Dunham, VP of Retail Media Monetization for PRN to discuss why BP is bringing coupons to gas pumps, Sam’s Club is automating in-store sampling and Morrisons are adding ‘more’ travel options to their loyalty program. You can contact Alison via LinkedIn. Alison is moderating a panel exploring the creative capabilities of in-store digital at What’s in Store for Retail Media Networks in Düsseldorf on February 23rd. Final few tickets are available here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/Story One: BP adds manufacturer-funded digital coupons to Earnify apphttps://www.cstoredive.com/news/bp-inmar-axonet-digital-coupons/810424/Story Two:Sam’s Club aims to make free samples more measurable using kiosks, tabletshttps://www.modernretail.co/technology/sams-club-aims-to-make-free-samples-more-measurable-using-kiosks-tablets/Story Three: Morrisons Travel launched with Expedia Group https://www.retailgazette.co.uk/blog/2026/01/morrisons-expedia-group

Kate sits down with Adam Smith, Head of Retail Media for Iceland Foods and Ed Hall of PRN to discuss what Iceland Retail Media offers brands and how in-store analytics and measurement is going to be key in growing the in-store opportunity for all. Adam will be part of the lineup for What’s in Store for Retail Media Networks in Düsseldorf on Monday February 23. Tickets are available now.   More information on the What’s in Store for Retail Media: Measuring the Store event taking place on April 15 is available here.

Following a successful NRF, Kate and Jonathan are back at their respective mics to discuss retail media at Retail’s Big Show, the importance of in-store measurement, the growth of in-store experiences and retail media in the departures lounge. Tickets for What’s in Store for Retail Media Networks in Düsseldorf on February 23 are available now. Learn more about the What’s In Store for Retail Media: Measuring the Store event on April 15.Story One:The Sleeping Giant Finally Wakes  https://invidis.com/news/2026/01/nrf-2026-the-sleeping-giant-is-waking-up/Story Two:Dick’s Sporting Goods Chairman Ed Stack on House of Sport, Corporate Culture and Fixing Foot Locker https://shop-eat-surf-outdoor.com/news/dicks-sporting-goods-chairman-ed-stack-on-house-of-sport-corporate-culture-and-fixing-foot-locker/615463/Story Three:WHSmith North America Media Network launches retail media network at US airportshttps://retailtechinnovationhub.com/home/2026/1/12/whsmith-north-america-media-network-launches-retail-media-network-across-us-airports

Kate speaks to visitors to the STRATACACHE booth as well as members of the STRATACACHE team. Recapping some of the sessions from What’s in Store at Retail Media Networks as well as some of the key takeaways from NRF regarding retail media. Interviewees: Herik Mourao Joy NavarroChuck Billups Ben Reynolds Jai Mei LinThe next What’s in Store for Retail Media Networks event is set for Monday, 23rd February in Düsseldorf during EuroShop. More information and tickets are available now.

Tijmen Willems and Alexandre Lepicq from PRN sit down with Kate to chat through the European Retail Media landscape and what will be making the biggest impact for brands, agencies and commerce media operators in 2026. https://www.linkedin.com/in/tijmenwillems/https://www.linkedin.com/in/alexandrelepicq/Alex and Tijmen will both be at What’s in Store for Retail Media Networks at EuroShop on 23rd February. To find out more and register for tickets please visit STRATACACHE.com

Kate sits down to chat to Edward (Ed) Hall of PRN to chat through the great strides made by the grocery sector in 2025 to increase their digital in-store retail media capabilities. Looking at the difference between in-store retail media and DOOH as well as what brands and shoppers should expect from in-store digital, the discussion also includes Ed’s retail media resolution for 2026. Final few tickets for What’s in Store for Retail Media Networks at NRF’s Big Show in New York are available here: https://stratacache.com/en/nrf-2026-retail-media-networks/For those in Europe. You can learn more about What’s in store for Retail Media Networks in Düsseldorf here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/