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This Midlife Hustle

Starting a Candle Business

Season 2024, Ep. 10

We explain why our unique approach to starting a luxury candle business (Cire Artistry) makes sense for us, how it's related to our Amazon FBA journey, and we offer some insight about using Etsy, Amazon or Shopify for our sales platform.


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  • 16. Gen-X TikTok Journey

    31:28||Season 2024, Ep. 16
    Lisa and Ray discuss their initial experiences on TikTok while trying to grow and monetize.
  • 15. 30 Year Married Life

    38:11||Season 2024, Ep. 15
    Ray and Lisa reminisce about their 30 year marriage and how they grew as a couple.
  • 14. Update & New Format

    28:03||Season 2024, Ep. 14
    Ray reports disappointing candle sales, Lisa needed to find a new salon location.
  • 13. Salon & Candle Business Update

    33:18||Season 2024, Ep. 13
    Ray and Lisa give an update about the candle business and Lisa's salon suite setup, including a startup cost estimate, and advertising costs.
  • 12. The Chaos Begins

    34:49||Season 2024, Ep. 12
    Ray and Lisa give an update about the chaotic mess of trying to get Lisa's new salon suite setup and Ray's candle business going while still keeping up with other responsibilities and trying to stay sane.
  • 11. Hair Styling Business

    44:08||Season 2024, Ep. 11
    Lisa discusses what she's doing to reboot her hair styling career in the Central Florida area now that the salon in Maryland is sold. She shares the options considered and the gem she found as well as the important of treating it like a business.
  • 9. Embrace The Stuck

    30:19||Season 2024, Ep. 9
    We discuss the challenges we've been having getting to the next step with our product ideas, how work-life balance can be difficult to navigate, and what our next steps are in our attempts to create a product for Amazon FBA.
  • 8. Our Salon Ownership Story

    40:28||Season 2024, Ep. 8
    We discuss the highs and lows of our experience as salon owners of Tough Love Salon, a critical flaw in the business plan, how much money Lisa brought into the salon, and why we ultimately decided to close it early.