The Highs and Lows of the Legal Cannabis Industry
As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a range of brands including that medical line Organigram, and recreational lines Edison, Edison Reserve, ANKR and Trailblazer.Ray Gracewood is the SVP of Marketing and Communications for Organigram and he’s going to tell us about the roller coaster ride at the front lines of the cannabis industry.
Strategic Foresight and How It Can Help Brands
A field of study that previously was seen as something of an academic niche is now emerging as a key tool that can help brands not only stay relevant, but if leveraged to its full extent, can even help them leapfrog ahead and become leaders. That field is strategic foresight and future studies.Today, we’re talking to Foresight StrategistRobert Boltonto understand exactly what strategic foresight is and how it can help brands.
Discussing SLD's Future Readiness Report
In this episode,Jean-Pierre Lacroix, President of SLD speaks with Manpreet Juneja, a Design Strategist at SLD about astudy we recently conductedon the subject of future readiness and strategic foresight. The study asked brands to consider the subject of the future and how well prepared they think their organization is to cope with change.
How AI Can Help Retailers Navigate Through COVID-19
With economies in a fragile state due to COVID-19, many are wondering what Q2 and Q3 will look like, or if they’re even going to have a job. Retail brands that have incorporated AI are faring better. Today we speak with Max Peiro, CEO of Re-Hub about how Chinese companies have used innovation to get through this difficult time, and what the rest of the world can learn from their experiences.
Communicating With Customers During COVID-19
As retail brands are forced to close their doors in an attempt to slow the spread of COVID-19, many are understandably concerned about the impact this is going to have on their business. In times like this, it’s still important, or maybe more important than ever, to keep the lines of communication open with customers. Despite retail locations shutting down left, right, and center, retailers need to be creative in maintaining relationships with their customer base, positioning themselves as part of their communities and offering help in any way they can.Today, we’re speaking to Scott McArthur of Statflo – a brand dedicated to helping brands communicate directly with their customers – about how to weather this storm.
The Evolving Definitions of Beauty and Luxury
Almost every retail category has been transformed by technology, social media, and the mainstreaming of progressive social attitudes. But for the luxury beauty industry, the change has been more long coming than for others and it’s been revolutionary. Up until the past few years, luxury beauty focused on the narrow idea that affluent white women were their one and only target market. Models were almost always thin, white, and young. However, the shift over the last decade has been remarkable. The very idea of beauty and luxury are being redefined by younger generations who’ve never even flipped through an edition ofVogueor bought a lipstick at Saks. Today we’re talking toBXP’sLinda Casey about branding luxury beauty in this brave new world.
Why Design Deserves a Seat at the Table
For the majority of indie start-up brands, design seems like something of a luxury. Indie operators end up doing a lot of the work on their own, relying on an ad hoc internet education to patch together something that feels like an image. Once they grow and have a bit of money, then investing in design might be on the table. Local Toronto brand Pilot Coffee Roasters took a different approach. They were fortunate enough to have today’s guest, Creative Director Michelle Wilkin, as part of the family, and as such, Pilot has been in a unique position to be able to leverage a design approach from early on. We’re going to talk to Michelle about the challenge and the value of design thinking as an integral part of your business, and how this approach has helped Pilot make a mark in a very competitive category.