The Thrifty Marketer Podcast

In this riveting episode, we gather under one virtual roof the brightest minds in marketing to cast their predictions for the year ahead. Join us as Mark Schaefer, Bryan Kramer, Julia McCoy, Donna Moritz, Jim Sterne, Christoph Trappe, Troy Sandidge, and Dennis Yu share their unparalleled insights into the evolving landscape of marketing in 2024. From the integration of AI and machine learning to the rise of authentic storytelling and beyond, our panel discusses how these trends will redefine customer engagement, brand loyalty, and digital strategy. Whether you're a marketing professional seeking to stay ahead of the curve or a business owner looking to navigate the digital age, this episode is your compass for the future of marketing. Tune in to gain a competitive edge as our experts unveil the strategies, tools, and mindsets necessary to thrive in 2024's dynamic marketing ecosystem.

In this episode of our podcast, we have the pleasure of speaking with Jodi Krangle, owner of Piece of Cake Voiceovers & Vocals and a veteran in the field of audio branding. Jodi shares her insights on the importance of audio branding and how it can be used to create a strong emotional connection with customers.We discuss the elements of effective audio branding, from choosing the right voiceover talent to crafting a memorable sound logo. Jodi also shares some practical tips for businesses looking to develop their own audio brand, including how to find the right balance between consistency and creativity.Whether you're a marketer or business owner looking to enhance your brand's audio identity or a voiceover artist looking to take your skills to the next level, this episode is packed with valuable insights and practical advice.So hit that subscribe button on your favorite podcast platform to stay up-to-date with our latest episodes and join us as we explore the fascinating world of audio branding with Jodi Krangle.

In this episode of The Thrifty Marketer Podcast, Vivek sits down with Rebecca Burd, Director/VP of Marketing of Speak Life Performing Arts Company, to discuss the important topic of breaking the cycle of bullying and its effects on mental health.Rebecca, who is also a mental health advocate and speaker, shares her personal experience with bullying and the long-term impact it had on her mental health. She highlights the need for awareness and education around bullying, as well as the importance of building resilience in those who have experienced it.The conversation starts with a definition of bullying and its various forms, including verbal, physical, and cyberbullying. Rebecca discusses the impact of bullying on mental health and how it can lead to long-term consequences such as depression and anxiety.The discussion then moves to the ways in which individuals and communities can help prevent bullying. Rebecca shares practical advice for parents, educators, and other adults who may be in a position to intervene or prevent bullying. She also emphasizes the importance of building a supportive community for those who have experienced bullying and having access to mental health resources.As Director of Speak Life Performing Arts Company, Rebecca also discusses the role of the arts in empowering individuals to overcome the effects of bullying. She shares how the company uses dance, drama, and music to build confidence and self-esteem in young people and promote empathy and understanding.Throughout the episode, Rebecca shares personal anecdotes and insights based on her own experiences with bullying. She offers encouragement and hopes to those who have experienced bullying, emphasizing that it is possible to overcome the trauma and build a fulfilling life.Overall, this episode of The Thrifty Marketer Podcast provides valuable insights and guidance for anyone seeking to understand and prevent the damaging effects of bullying on mental health. Whether you are a parent, educator, or simply interested in the topic, you will come away from this episode with a deeper understanding of the importance of breaking the cycle of bullying and building a culture of empathy and respect.

In this episode of The Thrifty Marketer podcast, Vivek delves into the power of the mind and how it can affect our success in both personal and professional areas of our lives. He is joined by Kimberly Spencer, the owner of Crown Yourself, an online coaching platform that helps individuals unlock their potential and take control of their lives.Kimberly shares her personal story of overcoming negative beliefs and self-doubt to achieve her own success and explains how she now helps others do the same. She discusses the importance of understanding our own thought patterns and the role they play in shaping our actions, and offers practical techniques for transforming negative beliefs into confidence and success. From visualization exercises to daily affirmations, Kimberly's tips are rooted in science and backed by her own experience and that of her clients.Listeners will gain insights into how their own limiting beliefs may be holding them back, and be inspired to take action toward breaking free from these patterns. They will leave this episode with practical tools and strategies to help them overcome self-doubt, tap into their inner strengths, and achieve their goals.Be sure to subscribe to The Thrifty Marketer podcast for more insightful conversations with industry experts, and don't forget to share and like this episode to spread the knowledge! Whether you're an entrepreneur looking to boost your business or someone looking to unlock your full potential in all areas of your life, this episode is a must-listen.

In this episode, we sit down with Stephanie Feger, the Owner and Chief Strategist of emPower PR Group, to explore the art of turning your writing passion into a profitable business. Stephanie Feger has a wealth of knowledge when it comes to turning your passion for writing into a successful business. As the owner and chief strategist of emPower PR Group, she has helped countless writers and authors build their brands and grow their careers. In this episode, Stephanie shares her own journey as a writer and entrepreneur, highlighting the challenges she faced along the way and the strategies that helped her overcome them.Throughout the conversation, Stephanie emphasizes the importance of developing a clear brand identity as a writer. She discusses how to identify your unique niche and target audience, and how to use this information to create content that resonates with your readers. She also provides tips for building a strong online presence, including developing a website and utilizing social media.One of the key themes of the episode is the importance of monetizing your writing. Stephanie shares her insights on how to identify potential revenue streams, such as self-publishing, speaking engagements, and consulting. She also discusses the importance of networking and building relationships within the writing community, as well as the value of investing in your own education and development as a writer and entrepreneur.Whether you're just starting out as a writer or looking to take your career to the next level, this episode is a must-listen. Stephanie's insights and practical tips will inspire and guide you as you navigate the world of authorpreneurship, helping you turn your writing passion into a thriving business.Whether you're an aspiring author looking to take your first steps or a seasoned writer seeking to take your career to the next level, Stephanie's tips and insights are sure to provide valuable guidance and inspiration. Tune in to learn more about the authorpreneur blueprint and take the first step towards building a successful writing career.

In the latest episode of The Thrifty Marketer Podcast, host Vivek Nair sits down with Jeremy Knuaff, CEO of Spartan Media, to discuss the topic of maximizing PR efforts on a tight budget. With the start of 2023, many businesses are looking for cost-effective ways to increase brand awareness and attract new customers, and PR can be a powerful tool in achieving these goals.During the episode, Knuaff shares his expert insights on effective PR strategies and tactics for businesses with limited budgets. Listeners will learn how to identify their target audience and craft a compelling message that resonates with them. They will also discover how to leverage social media and other digital channels to amplify their PR efforts and reach a wider audience.Knuaff draws on his experience working with clients in various industries to provide practical advice on building relationships with journalists, creating newsworthy content, and measuring the success of PR campaigns. Whether you are a small business owner or a marketing professional looking to maximize your PR efforts, this episode is a must-listen. Tune in now to learn how to make the most of your budget and achieve PR success in 2023.

In this episode of The Thrifty Marketer Podcast, we dive deep into the world of real estate marketing with special guest Kurt Uhlir, a keynote speaker and experienced marketer in the industry. Kurt shares his ideas and tried-and-true strategies with agents and firms so they can make the most of their real estate marketing and grow their businesses.Throughout the episode, Kurt talks about how important it is to know your target audience and how to reach them through different types of marketing. He also talks about how important it is to build a strong brand identity and use technology to simplify processes and make the customer experience better.Kurt also gives tips on how to make interesting content, use social media platforms, and figure out how well your marketing campaigns are doing. Whether you're a seasoned real estate professional or just starting out in the industry, this episode offers valuable insights and practical advice for taking your marketing efforts to the next level. Tune in now to unlock the potential of your real estate business!

In this episode, I sit down with Brooke B Sellas, CEO of B Squared Media LLC, to discuss the importance of social listening in today's digital age and how businesses can leverage this tool to gain a competitive advantage. Brooke shares her expertise on various social media platforms and highlights the key strategies that businesses can employ to effectively monitor and analyze customer conversations, sentiment, and feedback. We explore the ways in which social listening can help businesses improve customer engagement, enhance brand reputation, and drive growth. Join us as we unlock the power of social listening and discover how it can help businesses achieve success in the ever-evolving world of social media.During the podcast, Brooke also shares her insights on the latest trends and tools in social listening, including the use of AI and machine learning to analyze data and predict customer behavior. She emphasizes the importance of having a comprehensive social listening strategy that is aligned with business goals and objectives. Additionally, Brooke offers practical tips and advice for businesses looking to implement social listening, including how to choose the right social media monitoring tool and how to effectively use the insights gained from social listening to drive business outcomes. This podcast is a must-listen for business leaders and marketers looking to stay ahead in today's dynamic digital landscape.