Share

cover art for Rouleur June Podcast: Phil White and Anna Dopico - the Cervélo Story

The Rouleur Podcast

Rouleur June Podcast: Phil White and Anna Dopico - the Cervélo Story

The Rouleur team are joined by Phil White, co-founder of Cervélo, and his wife Anna Dopico - who's written a book about the company's remarkable story. Phil and fellow engineering student Gerard Vroomen started Cervélo in a basement and it grew into one of the most respected brands in cycling. But the pressures of running a rapidly expanding business, financial crises and the - possibly unwise - decision to run their own pro team, led the founders to sell the company. Phil and Anna remember the highs and lows. Plus: which company is making its tyres out of dandelions - and why? And what happened when Stuart Clapp tried to put a cyclist on a thoroughbred racehorse. Spoiler - it didn't end well. WARNING: There's some strong language in this edition, mostly from the presenter, Ian Parkinson. But Stuart joins in as well. You can take the boy out of Essex....

More episodes

View all episodes

  • 2. From Where I Ride - Joe Cruz

    34:47||Season 1, Ep. 2
    Joe Cruz is a philosophy professor, writer, and expedition cyclist. He has toured and raced bikes all over the world, completing rugged, remote, and challenging trips while combining them with cultural and historical element. In this episode he talks about the wildest and most meaningful places he's been, from getting kidnapped in Ethiopia to spending hours on his home roads in New England.This podcast is supported by Hammerhead. Right now, our listeners can get a free Heart-Rate Monitor with the purchase of a Hammerhead Karoo. Visit hammerhead.io right now, add all items to your cart, and use promo code ROULEUR HRM at checkout to get yours today.
  • Rouleur Conversations: Rouleur 132 – Age & Experience

    01:10:23|
    Rouleur editor Edward Pickering and photojournalist James Startt leaf through the latest edition of the magazine, Rouleur 132: Age & Experience, which is out now.
  • Rouleur Conversations: Live from Rouleur Live 2024

    46:21|
    Rouleur editor Edward Pickering, tech editor Simon Smythe and photojournalist James Startt take a walk around Rouleur live, picking out their highlights.
  • 1. From Where I Ride - Alice Towers

    29:38||Season 1, Ep. 1
    From the summit of Alpe d’Huez in the Tour de France Femmes, to the country lanes of Derbyshire, to the smooth roads of Cape Town, this episode of 'From Where I Ride' features Canyon//SRAM road professional Alice Towers.This podcast is supported by Hammerhead. Right now, our listeners can get a free Heart-Rate Monitor with the purchase of a Hammerhead Karoo. Visit hammerhead.io right now, add all items to your cart, and use promo code ROULEUR HRM at checkout to get yours today.
  • Rouleur Conversations – Rouleur 131: the Numbers edition

    48:50|
    It's new magazine week! Editor Edward Pickering and photojournalist James Startt leaf through Rouleur 131: the Numbers edition and discuss the features, which include exclusive interviews with Kasia Niewiadoma, Romain Bardet and Victor Campenaerts, trips to Sweden, Iceland and Georgia, and a look at how numbers have taken over cycling.
  • Rouleur Conversations: Cycling in Flanders with Fabian Cancellara and Tomas van den Spiegel

    45:38|
    Recorded in front of a live audience at the Cycling in Flanders pop-up bar at the World Championships in Zurich, Rouleur writer Rachel Jary speaks to three-time Tour of Flanders winner Fabian Cancellara and CEO of Flanders Classics Tomas van den Spiegel all about cycling in Flanders. With the World Championships returning to Belgium in 2030, Cancellara and Van den Spiegel explain about what makes Flanders so special.To find out more about cycling in Flanders, visit: https://www.cyclinginflanders.cc/
  • Rouleur Conversations: Matej Mohoric at Rouleur Live 2023

    30:57|
    As we approach Rouleur Live 2024, which is going to be our biggest and best ever, we present the stage interview Matt Stephens did with Tour stage winner, world gravel champion and Milan-Sanremo champion Matej Mohorič at last year's Rouleur Live.To buy tickets, go to rouleur.cc and click on the 'Rouleur Live' link at the top.
  • Rouleur Conversations: the Landscape Edition

    51:23|
    Rouleur 130: Landscape is now landing with subscribers and available to buy at rouleur.cc. Editor Edward Pickering and photojournalist James Startt discuss some of the features, including our exclusive interviews with Matteo Jorgenson and Alice Wood, plus rides in the Austrian Tyrol, Italian Alps, Alicante and Flanders.To subscribe, go to rouleur.cc/subscribe. The podcast details how to get a 15 per cent discount off the regular price.Tickets for Rouleur Live 2024 are here: https://www.rouleur.cc/pages/rouleur-live
  • Rouleur Conversations: Lizzie Deignan, Elisa Longo Borghini and Alison Jackson at Rouleur LIVE

    44:58|
    Rouleur LIVE has become renowned as the off-season bash for the cycling industry, featuring talks with the sport's biggest names, exhibits from the biggest brands, and a passionate and knowledgeable audience and public (that's you). The 2024 edition will be our biggest and best ever, taking place at London's Truman Brewery between November 14-16 and featuring special guests like Ashleigh Moolman Pasio, Fabio Aru and Alejandro Valverde.To whet our listeners' appetites for Rouleur LIVE 2024, we're running some recordings of our stage shows from 2023. The first is a three-way conversation between the first three winners of Paris-Roubaix Femmes – Lizzie Deignan, Elisa Longo Borghini and Alison Jackson, a fascinating chat which conveys their very different characters, but also the bond that they share as the queens of the Queen of Classics.To buy tickets for Rouleur LIVE 2024, go to rouleur.cc and click on 'Rouleur Live' at the top of the page.