This week, Ari is joined by alt-pop singer, rapper & multi-hyphenate Noga Erez to discuss the creative process and working with labels.

This week Ari sits down with alt-pop singer, rapper &amp; multi-hyphenate, Noga Erez. Her breakout album Off The Radar earned worldwide acclaim and her sophomore project KIDS brought even greater success. She recently released a new record THE VANDALIST, which has further cemented her place as a one-of-a-kind artist of the modern era.&nbsp; Noga Erez has garnered fans across the world, including superstars like Billie Eilish, Missy Elliott (who Noga collaborated with on her 2022 single “Nails”), Gal Gadot, and Finneas. She has sold out the Bowery Ballroom in NY, El Rey Theatre in LA, and Menora Arena in Tel Aviv on her headlining tours. Erez has performed at Bonnaroo, Primavera Sound, Austin City Limits, Lollapalooza, and has been featured on Jimmy Kimmel Live! as well as The Kelly Clarkson Show. In this episode, Ari and Noga talk about the creation process and the craft of songwriting. They also delve into themes from her latest record, including: how social media has affected society and the ways releasing music has changed in recent years. THE VANDALIST is Noga’s first record on a major label, so she shares details of what that experience has been like for her. Noga also talks about what it means to be an Israeli artist in a larger global context, and how that has impacted her life and work. <a href="https://www.nogaerez.com/" rel="noopener noreferrer" target="_blank">https://www.nogaerez.com/</a> 00:00 The Meaning of Music in Life01:05 Introducing Noga Erez and Her New Album02:42 Navigating the Music Industry Chaos03:36 Being an Israeli Artist in Today's World04:36 The Creation Process of 'THE VANDLIST'06:31 Collaborating with Real Musicians11:35 Exploring Themes of PC Culture in Music16:55 The Impact of Social Media on Society24:41 The Sad Generation and Its Challenges30:00 The Role of Music in Finding Purpose34:43 Songwriting Process and Collaboration37:26 The Creative Process Behind Songwriting42:07 Navigating Major Label Dynamics46:40 The Impact of Social Media on Artists55:18 The Challenges of Being an Israeli Artist01:10:48 Defining Success in the New Music Business Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a>

Noga Erez on her Major Label Debut Album and Dealing With Hate

This week, Ari is joined by Zena White, the COO of Partisan Records, to discuss how labels can support and market their artists effectively

This week Ari sits down with Zena White, the chief operating officer at Partisan Records. Partisan is an internationally renowned independent record label headquartered in Brooklyn, NY. Zena has overseen global strategy for #1 charting, Grammy-nominated, Mercury Prize-winning album campaigns across Partisan’s diverse roster that includes IDLES, PJ Harvey, Cigarettes After Sex, Blondshell, the Fela Kuti estate and many more. Zena is also on the board of organizations like World Independent Network, A2IM, RIAA, and is a Recording Academy Member. Prior to Partisan, Zena was Managing Director at The Other Hand marketing services company in London, where she worked with artists such as Run The Jewels, Sharon Jones &amp; the Dap-Kings, Charles Bradley, and more. Zena tells Ari about ORCA (Organization for Recorded Culture and Arts) a nonprofit she’s involved with that uses research to demonstrate the economic, social, and cultural value of music. Then later, she takes us behind the scenes of Partisan Records, explaining where they spend their marketing money, how much they spend, and more. Ari and Zena discuss ‘old-school’ marketing tactics like radio, PR, print media, digital and TV, and Zena sheds light on how artists get on Late Night shows… along with how much that costs. Yep—it costs. Ari and Zena also dive deep into the world of ‘new media’ and discuss how Partisan spends its money in the new age of social media. Tune in to hear stories about how Cigarettes After Sex got off the ground and to get a glimpse into the inner workings of indie labels! <a href="https://partisanrecords.com/" rel="noopener noreferrer" target="_blank">https://partisanrecords.com/</a>&nbsp;<a href="https://www.orcaformusic.com/" rel="noopener noreferrer" target="_blank">https://www.orcaformusic.com/</a> 00:00 Investing in Artists: The New Music Business04:48 Inside Partisan Records: A Label's Journey10:00 Cigarettes After Sex: A Case Study in Success24:42 The Balance of Data and Creativity in A&amp;R34:06 Marketing Strategies for Independent Artists40:50 The Evolving Landscape of Music Marketing46:28 Public Relations and Its Impact on Artist Development52:13 Navigating Television Appearances and Their Costs55:30 The Role of Local Press in Ticket Sales01:02:26 Influencer Marketing and New Media Strategies01:08:58 The Formation and Purpose of Orca01:19:05 Defining Success in the New Music Business Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a>

How Partisan Records Markets Artists

This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard to discuss the current state of music journalism.

This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard. Jason has written about music for over a decade and has penned cover stories on Taylor Swift, U2, Blink-182, Lorde, Bon Iver, Mumford &amp; Sons, among many others. He was formerly a deputy editor at Fuse Media and has contributed to VIBE, The Hollywood Reporter, Spinner, and Popjustice. Jason recently released a book about Linkin Park called It Starts With One. In this illuminating interview, Jason shares his perspective on the state of music journalism, how he approaches conducting interviews, who decides what gets reviewed and who goes on the cover at major music publications. Ari and Jason also trade stories about their experiences with publicists and managers trying to squash stories to protect client images.&nbsp;If you're interested in the inner workings of the music journalism industry, this episode is for you! Check out Jason’s new audiobook: <a href="https://aristake.io/ul1wx7" rel="noopener noreferrer" target="_blank">https://aristake.io/ul1wx7</a>&nbsp; 00:00 The Balance of Music Journalism03:10 Writing a Book vs. Cover Stories05:56 The Evolution of Linkin Park13:02 The Art of Interviewing Artists18:09 The Changing Landscape of Music Journalism29:19 Navigating the Pressures of Music Journalism36:05 The Editorial Process at Billboard41:44 Balancing Traffic and Storytelling45:04 Personal Fandom in Journalism48:14 Writing a Book on Linkin Park56:33 Championing Creativity in the Music Industry Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a>

Billboard Exec on Linkin Park and the state of Music Journalism 

This week, Ari talks to Lucas Keller, the Founder/President of Milk & Honey management about the ins and outs of the publishing industry.

This week Ari sits down with Lucas Keller, the Founder &amp; President of Milk &amp; Honey, an entertainment management company that represents some of the world’s biggest songwriters, artists, and producers. Established in 2014, Milk &amp; Honey is a hybrid agency that works in both the music and sports industries and has offices in Los Angeles, New York, Nashville, Dallas and London. On the music side, Milk &amp; Honey represents world-class creators including the writers behind Dua Lipa’s “Levitating,” BTS’s “Butter,” Justin Beiber/Luis Fonsi’s “Despacito” and many other international hits. Lucas and Ari talk about the state of music publishing and go deep into the ethics of royalties and producer points. Lucas explains how publishing and record deals work these days and gives his inside scoop on major catalog sales. Lucas also shares Milk &amp; Honey’s process for setting up hit songwriting sessions. If you’re a songwriter, artist, producer, or anyone in the industry who wants to learn more about the ins and outs of music publishing, this episode is for you.&nbsp; <a href="https://www.milkhoneyla.com/" rel="noopener noreferrer" target="_blank">https://www.milkhoneyla.com/</a> 00:00 The Art of Songwriting: A Daily Grind04:51 Understanding Music Publishing Terminology10:04 The Financial Landscape for Songwriters15:11 The Impact of Collaboration on Songwriting19:50 Navigating the Complexities of Publishing and Royalties24:52 The Future of Songwriting: Challenges and Opportunities26:20 The Evolution of Songwriting and Collaboration34:04 Understanding Publishing Deals in Today's Market48:07 The Growing Importance of Catalog Sales51:56 Defining Success in the New Music Business Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a>

Managing Hit Songwriters and Producers

This week, Ari talks with John Summit, world-renowned DJ/producer, about how he worked his way from bedroom beats to global success.

This week Ari sits down with John Summit, one of the most sought-after DJ/producers in the global dance world. John is a superstar DJ, producer, and owner of his own label, Experts Only. He has nearly a billion all-time global streams across his own catalog, two number 1 US dance radio hits, and two top 10 tracks on the Billboard Hot Dance/Electronic Songs chart. Summit has sold out iconic venues such as BMO Stadium, MSG, the Forum, Coachella, EDC, Tomorrowland and other major festivals all across the globe. John tells Ari all about how he got his start (making music with a day job, producing songs in his parents' basement), and how those humble beginnings led to him touring the world as a celebrated artist. He talks about how he got his career “break,” and gives practical advice to aspiring DJ/producers. John also talks about running Experts Only and how he hopes to develop the label. Keep up with John Summit at: <a href="https://www.instagram.com/johnsummit/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/johnsummit/</a> 00:00 Breaking Out of the Local Scene06:07 Creating an Album vs Singles08:59 Staying Inspired Creatively12:12 The Evolution of Live Performances14:53 Navigating the Pandemic: A Turning Point17:47 The Power of Persistence24:00 Collaborating Remotely33:16 Designing Arena Shows vs Festival Shows vs Clubs38:46 Behind The Curtain of Experts Only Label47:20 Experts Only Party Nights and Community Building51:14 Marketing Support for Artists on Experts Only53:04 Advice for Aspiring DJ/Producers Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a>

John Summit on Collaboration, His New Record Label and Advice to Aspiring DJ/Producers

This week, Ari is joined by Tony Kiewel, the President of Sub Pop Records and co-founder of ORCA, to discuss the inner workings of artist/label relationships.

This week Ari sits down with Tony Kiewel, the President of Sub Pop Records and co-founder of ORCA (Organization for Recorded Culture and Arts). Sub Pop has repped iconic artists like Nirvana, Soundgarden, Beach House, The Postal Service, Flight of the Conchords, Iron &amp; Wine, Father John Misty, and many more. Tony’s organization, ORCA, is a “think tank comprised of international independent music labels committed to increasing music’s economic, social, and cultural value.” ORCA has done incredible research to demonstrate the tangible value of music in our society. ORCA also works with numerous record labels to increase financial and contractual transparency between labels and artists.&nbsp; In this episode, Tony shares the inner-workings of his experience at Sub Pop. He breaks down how independent record labels function in 2024 and how exactly his label invests in the future of their artists. Ari and Tony discuss how ORCA’s research could help influence law and policy changes for the music industry and how the organization helps people outside of the industry understand how things work. Tony talks about what Sub Pop looks for when it comes to signing new artists, how they develop current artists on their roster, and how they go about working with undiscovered artists vs. artist on the cusp of stardom. If you’re interested in the inner workings of indie labels, you won’t want to miss this episode! ORCA: <a href="https://www.orcaformusic.com/" rel="noopener noreferrer" target="_blank">https://www.orcaformusic.com/</a>&nbsp; “Setting the Stage: How Music Works” study by ORCA: <a href="https://aristake.io/orca" rel="noopener noreferrer" target="_blank">https://aristake.io/orca</a> 00:00 Understanding the New Music Business05:26 The Formation of ORCA and Its Goals10:16 The Importance of Transparency in the Music Industry16:07 The Challenges Facing Independent Artists22:42 The Role of Indie Labels in Artist Development33:56 Artist Development Strategies at Sub Pop42:58 Investments in Emerging Artists51:15 Revenue Streams and Financial Models01:00:19 Marketing and Tour Support Budgets01:10:36 Trends in Physical vs. Digital Sales01:17:26 Mutually Beneficial Artist-Label Relationships Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a>

How Sub Pop Records Develops and Funds Artists

This week, Ari speaks with Dorian Perron, co-founder of Groover, who shares how artists can get their work in front of industry curators.

This week Ari sits down with Dorian Perron, the co-founder of Groover, a platform that connects artists who want to promote their music with media outlets, radio stations, record labels, playlist curators and industry professionals seeking emerging talents. Ari and Dorian go in depth about how artists can safely pitch their music and receive constructive feedback from industry professionals. They discuss the current state of playlisting—specifically how to avoid botted playlists and streaming fraud while promoting your music. You’ll also get to hear Ari’s unfiltered thoughts about Groover and other playlisting platforms in this deep-dive conversation. If you’re an artist who self-promotes their music, this episode is for you.&nbsp;&nbsp; Get 15% off your first campaign with Groover with the code ARISTAKE Website: <a href="http://groover.co/" rel="noopener noreferrer" target="_blank">Groover.co</a>&nbsp; Variety Article (Streaming Fraud): <a href="https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/" rel="noopener noreferrer" target="_blank">https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/</a>&nbsp; 00:00 Artists' Goals and Varying Needs01:18 Introduction to Groover02:08 Streaming Fraud and Shady Companies03:35 The Ecosystem of Playlist Curators05:28 What is Groover?09:41 Evolution of Playlists and Curators12:26 Starting Groover in California13:21 The Rise of Playlists14:17 Types of Playlists on Spotify17:05 Groover's Focus on User-Generated Playlists18:28 The Impact of Playlists on Artists' Careers19:26 Nourishing Different Types of Playlists22:38 Pitching Songs to Playlist Curators on Groover26:53 Paying for Consideration, Not Placement28:21 The Streaming Fraud Issue35:42 Verifying Legitimacy of Playlists40:26 Factors Affecting Success on Groover44:46 Defining Success in the New Music Business50:42 Tailoring Music to Please Curators56:26 Quality vs. Tailoring in Groover Campaigns01:05:39 Varied Results on Groover01:09:18 Finding Your Own Pace in the Music Business Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com/" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a>

Paying To Get on Spotify Playlists Legally?

This week, Ari is joined by AyseDeniz, a classical pianist who’s using AI music generation tools to compose new music. 

This week, Ari sits down with AyseDeniz, a classical pianist and composer with a Bachelor's from Eastman School and a Master's from the Royal Academy of Music. In 2022, she was listed as one of the 20 under 40 Young Shapers of the Future of Music by Encyclopaedia Britannica, alongside notable artists such as Adele, Lil Nas, and Lorde. In this episode, AyseDeniz talks about how she collaborates with AI to compose new works of music. AI tools have changed AyseDeniz’s career trajectory as an independent artist, even though she’s an incredibly skilled classical musician. Ari and AyseDeniz discuss the ethics of composing and collaborating with AI and how she has used these tools to propel her career forward. Check out AyseDeniz at: <a href="https://www.adpianist.com/" rel="noopener noreferrer" target="_blank">https://www.adpianist.com/</a> 00:00 Exploring the Classical Music Industry and AyseDeniz's Background02:14 Using AI to Create Classical Piano Compositions03:43 The Emotional Component of AI-Generated Music04:11 The Ethics of AI in Music Creation05:06 AyseDeniz's Journey in Scoring for Film and TV06:32 The Future of AyseDeniz's Music Career47:35 Creating AI-Generated Compositions50:07 Authenticity in Music Performance51:06 Ethical Considerations in AI Music Generation57:49 The Need for Regulations and Laws01:13:25 The Future of Music with AI Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a>

A Human Classical Pianist Composing With AI

This week, Ari is joined by Louis Marks and Fabian Brown of Ropeadope Records, where they discuss how Ropeadope supports and uplifts artists in a time when streaming can’t pay the bills.

Order THIRD EDITION of How to Make It in the New Music Business: <a href="https://book.aristake.com" rel="noopener noreferrer" target="_blank">https://book.aristake.com</a> This week, on the New Music Business Podcast, Ari sits down with Louis Marks and Fabian Brown of Ropeadope Records, a label that’s been around in the jazz world for 25 years and has worked with Snarky Puppy, Christian Scott, Greg Spero, Terrace Martin, Questlove, Spanish Harlem Orchestra, Taj Majal, Dirty Dozen Brass Band, Sister Gertrude Morgan, and so many more. In this episode, Louis and Fabian talk about how most of their artists cannot make a living just from streaming revenue. They share the ways they’ve been evolving, as a label, to elevate and lift their artists in the ever changing landscape of the new music industry. This conversation discusses the ins and outs of streaming, social media, physical sales, downloads, bandcamp, touring, patronage, community, and so much more.&nbsp; 00:00 - Introduction04:55 - The Mission of Ropeadope Records18:43 - Rethinking the Value of Music24:22 - Preserving Contemporary Music31:32 - Re-Educating Fans and Focusing on the Connection44:44 - The Limitations of Streaming Platforms53:29 - Exploring Alternative Models for Artist Support&nbsp; Subscribe to The New Music Business: <a href="https://aristake.com/new-music-business-podcast/" rel="noopener noreferrer" target="_blank">https://aristake.com/new-music-business-podcast/</a>Ari's Take Academy: <a href="https://aristakeacademy.com" rel="noopener noreferrer" target="_blank">https://aristakeacademy.com</a>Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website:<a href="https://aristake.com/" rel="noopener noreferrer" target="_blank"> https://aristake.com</a>Instagram:<a href="https://www.instagram.com/aristake_" rel="noopener noreferrer" target="_blank"> https://www.instagram.com/aristake_</a>TikTok:<a href="https://www.tiktok.com/@aris.take" rel="noopener noreferrer" target="_blank"> https://www.tiktok.com/@aris.take</a>X:<a href="https://twitter.com/ArisTake" rel="noopener noreferrer" target="_blank"> https://twitter.com/ArisTake</a>Threads:<a href="https://www.threads.net/@aristake_" rel="noopener noreferrer" target="_blank"> https://www.threads.net/@aristake_</a>YouTube:<a href="https://www.youtube.com/user/aristake1" rel="noopener noreferrer" target="_blank"> https://www.youtube.com/user/aristake1</a> Connect with Ari Herstand: Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstand Connect with Ropeadope Records: Website: <a href="https://ropeadope.com/" rel="noopener noreferrer" target="_blank">https://ropeadope.com/</a>Instagram: <a href="https://www.instagram.com/ropeadope/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/ropeadope/</a>Bandcamp: <a href="https://ropeadope.bandcamp.com/" rel="noopener noreferrer" target="_blank">https://ropeadope.bandcamp.com/</a>X: <a href="https://x.com/ropeadope" rel="noopener noreferrer" target="_blank">https://x.com/ropeadope</a>YouTube: <a href="https://www.youtube.com/ropeadope99" rel="noopener noreferrer" target="_blank">https://www.youtube.com/ropeadope99</a> Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take

This Record Label Prioritizes Timeless Music Over Streams

In this show, Ari deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own.

**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow<a href="http://instagram.com/aristake_" rel="noopener noreferrer" target="_blank"> @aristake_ </a> and <a href="http://instagram.com/ariherstand" rel="noopener noreferrer" target="_blank">@ariherstand</a> Visit <a href="http://aristake.com" rel="noopener noreferrer" target="_blank">aristake.com</a> to join the newsletter. --

The New Music Business with Ari Herstand

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