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Them's The Breaks

The 1980s UK ad breaks podcast


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  • 9. Episode 9 – Problematic Frustration (15 Nov 1981 ATV – Mr Pop, Intellivision, Spirograph, Hungry Hippos, Action Man, TCR, TV Times)

    01:34:55||Season 1, Ep. 9
    It’s Episode 9 and we’re ad jingling all the way into our Christmas Special! Well, sort of. Your hosts are children of the 80s, which means they were children in the 80s. That’s how it works. And how do you make a Christmas work for an 80s child? You shower it in plastic. And my my, we’re squeegeeing up oceans of the stuff in this episode. But it ain’t easy – it’s all over the place: Mr Pop catapults it to that unreachable spot under the sofa, it then Air Blasts its way over the horizon, before expanding our tiny minds by weaving wowsome geometric patterns.And it continues! The Kraftwerk track “Metal on Metal” conjures an unnerving know the industrial Sturm and Drang. Yet it’s as nothing to the disquiet of Plastic on Plastic – as demonstrated by the frenzied trigger mashing of our four young hippopotamus / hippotami factotums/ factoti in the ad at the epicentre of this break.We then rocket beyond the atmosphere to forlornly discover that Planet Earth is blue, and there’s nothing (G)I can do, before returning back home for the shock discovery that a jam car today will inevitably not mean a jam car tomorrow. In the midst of all this, we see that Smart TVs have always been with us, but that smart early evening TV certainly wasn’t.This is all housed within an episode of Thunderbirds, so we get to go in-depth on a puppetmaster pulling the strings. Oh, and Kenneth makes a welcome reappearance, where we get to go in-depth on why he was pulling a rope.Contains the correct amount of swearing.You can find the ad break in question here: https://youtu.be/tWPoRYwi9gQ?si=qbCQc-paGtYmDL3RMany thanks to Kaleidoscope's Presentation Vault for releasing this clip into the world. Also a big shout out to our friends at the UKADs Facebook group – look them up for daily 70s, 80s, and 90s UK TV ad deep cuts.If you remember any of these ads and want to comment on them, or the show in general, you can find us here: https://www.facebook.com/profile.php?id=61568524318900

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  • 8. Episode 8 – VHS Parsimony (28 Jan 1989 LWT – Lloyds, Lunn Poly, Double Decker, Shreddies, Beechams, BT)

    01:29:23||Season 1, Ep. 8
    It’s Episode 8 and it’s our very first listener request! Many thanks to Andrew Pinnell for suggesting this one and finally letting us have a go at Martin’s favourite year, 1989.As it transpires, Martin may actually have watched this very ad break very near the time – as a precursor to some colossal disappointment. The ad break itself, we’re pleased to say, delivers.Lloyds does our job for us in pricking the pomposity of the Patrician Male, and shows us the 90s is in the post (modern).Lunn Poly engenders a mini-crisis as we question how we’re meant to live in a world of arbitrary moral justice. And questionable distinctive asset building.Double Decker gives us a row of inconsequential Consequences to chew on. Shreddies lead us down a Roger-Rabbithole, whilst Beechams begs the question: what else needs exorcising beyond the common cold? And then, stand back! Here she comes! Heeeeere’s Beattie! And she-eee aaa-and Mrs, Mrs Jones: they’ve got a thing, going on.In yet another TTB First, bookending the break we also have two, frankly meagre, TV show trailers to ponder. Contains the correct amount of swearing.You can find the ad break in question here: https://www.youtube.com/watch?v=QKtapOl3VMcMany thanks to The Ingest Department Collection for releasing this clip into the world. If you remember any of these ads and want to comment on them, or the show in general, you can find us here: https://www.facebook.com/profile.php?id=61568524318900
  • 7. Episode 7 – John Spencer Balls Explosion (15 Sep 1984 - LWT Daily Express, Mr Kipling, Carling Black Label, Domestos, BT)

    01:31:49||Season 1, Ep. 7
    It’s Episode 7 and it’s our Back to School special! Well, not quite. In fact, Jon and Martin, your hosts, would have only been starting school for the very first time at this point. As it transpires, the film that houses this break is entirely apposite for Martin’s early school experiences. But what of the ad break? We kick off with a paper wrongly read by millions, fronted by a man wrongly hated by millions, encouraging us to enter a competition that resulted in a man wrongly spending a million. From there we high kick our way to the countryside to interrogate the sinister side of Mr Kipling, whilst begrudgingly admiring his ingenuity. We bemoan a lazy use of celebrities, before celebrating Carling’s far more skilful use of one. Certainly more skilful than a former World Champion’s cueing ability. Domestos then introduces us for the first and surely not the last time to an ever-present hero of 80s advertising. There now follows a party political broadcast on behalf of the Conservative Party. Contains the correct amount of swearing.You can find the ad break in question here: https://www.youtube.com/watch?v=6sJWskldaw8Many thanks to The Ashmole-Day Collection for releasing this clip into the world. If you remember any of these ads and want to comment on them, or the show in general, you can find us here: https://www.facebook.com/profile.php?id=61568524318900
  • 6. Episode 6 – Subtextual Sexual Promise (28 Dec 1981: Club 18-30, Holimarine, Panama Cigars, Thomas Cook)

    01:30:04||Season 1, Ep. 6
    It’s Episode 6 and it’s our Summer Holiday special! But how? Why would a Summer special focus on an ad break from deep in the festive period? Booking cycles, old bean, booking cycles: unlike Martin’s dad, most people book their summer hols in Jan or Feb – so we have four ads here that are fluffers for that post-festive ritual. And what a contrasting four ads they are: Club 18-30 implies a host of Close Encounters - and shows a world as alien to early 80s Britain as it is to your two hosts. Holimarine serves as a grainy, gritty corrective to such high-gloss nonsense. Danish Seaways makes Jon seriously reconsider his City Break plans, and Thomas Cook show the brand-building yin to Episode 2’s call-to-action yang.In between we also have the more everyday escapes of cigarillos & alcohol, where we debate the merits of seemingly futile one-upmanship, and what on earth makes a beer worth staying in for. Contains the correct amount of swearing.You can find the ad break in question here: https://www.youtube.com/watch?v=2QPBeyk2vYAMany thanks to Kaleidoscope for releasing this clip into the world. If you remember any of these ads and want to comment on them, or the show in general, you can find us here: https://www.facebook.com/profile.php?id=61568524318900
  • 5. Episode 5 – Faceless Domestic Factotums (6 Jan 1983 - Colgate, , Homepride, Holsten Pils, KFC, Shredded Wheat)

    01:38:02||Season 1, Ep. 5
    Episode 5 and we’re taking a short hop further back to 1983.It’s the graveyard that is early January, but the nation is being pepped up by the UK TV premiere of “Superman”, a super speedy 5 years after its cinematic release!So, what super brands are riding on his, er, cape tails? Colgate bring in Arthur Fowler, or is it an alien decoy? Philips turn something potentially wildly exciting into a more phlegmatic experience. Homepride bring us something that is less translatable to 2025 than anything else we’ve seen so far. Portland Holidays provide little intrigue beyond the colour of some swimwear. Kattomeat lead us on a big tangent on parenting theory. And Morrissey. Can Martin evaluate Holsten Pils in even a halfway objective fashion given one of its unfortunate 80s and 90s associations? KFC have a fine line in beige slapstick, and we finish with a Beefy finale from Shredded Wheat to give us a bit of oomph right at the end. Contains the correct amount of swearing.You can find the ad break in question here: https://www.youtube.com/watch?v=BlTM9CEcZKEMany thanks to The Ashmole Day Collection for releasing this clip into the world. If you remember any of these ads and want to comment on them, or the show in general, you can find us here: https://www.facebook.com/profile.php?id=61568524318900
  • 4. Episode 4 – Hot Nonsensical Mess (29 Jun 1986 - British Gas, Polyfilla, McDonald's, Coca Cola)

    01:32:27||Season 1, Ep. 4
    Episode 4 and we’re in the very crucible of the “crap” 80s: 1986.It’s late June and it’s early-period Bond. And yet, for an even-then ancient film, this ad break sees us dancing with the big boys, two of the very biggest boys in fact.So what would make McDonald’s and Coca-Cola come out for this? Could it have something to do with what’s lurking in the shadows of the evening schedules? We won’t give the game away, but Martin’s six year old self is about to experience the opening salvo of a lifetime of sporting disappointment. So what of the ads? We get a want-away plea from a public service; Polycell puts the Special into SAS; McDonald’s squares the global/ local circle, whilst suggesting that the BBC canteen couldn’t have been up to much; we realise that Windsor has a third dubious institution beyond a royal seat and a school for scoundrels; lastly, we snort caffeinated soda out through our nostrils laughing about what substance must have been travelling in the opposite direction among the cast and crew of our final ad.Contains the correct amount of swearing.You can find the ad break in question here: https://www.youtube.com/watch?app=desktop&si=jIrmNAa2Ij9i7Ibf&v=WsBa4o65AgM&feature=youtu.beMany thanks to The Ashmole Day Collection for releasing this clip into the world.If you remember any of these ads and want to comment on them, or the show in general, you can find us here: https://www.facebook.com/profile.php?id=61568524318900
  • 3. Episode 3 - There's A Racket Going On (12 Apr 1987 - Photon, Girobank, Persil, Ferreo Rocher)

    01:11:59||Season 1, Ep. 3
    Episode 3 and we’re in the most late 80s of late 80s years: 1987.What’s more, it’s FA Cup Semi Final weekend. Yet something doesn’t quite seem right. The ad targeting seems off. Why is that? Setting that aside, it’s the usual curate’s rum bunch. The American military bring joy to extremely select households. Simon Bates and Dennis Waterman face off for the first time since Top of the Pops on 13 Nov, 1980.Persil prove that some mothers really do ‘ave ‘em. We go down a big steampunk crocodile hole of warring crisp companies. Comfort is nondescript to the point of being meditative. And lastly, like the old trope of being told to think of nothing but a white bear if told not to, we prove that Ferrero Rocher cannot be given any form of reception without gassing on about The Ambassador. Contains the correct amount of swearing.You can find the ad break in question here: https://www.youtube.com/watch?v=k6q46Dz-v48&list=PLgz-lhXv5NMneIqCYzyCl-LylXrsS1DV6&index=8Many thanks to Johnny Feen for releasing this clip into the world.If you remember any of these ads and want to comment on them, or the show in general, you can find us here: https://www.facebook.com/profile.php?id=61568524318900