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cover art for Leader Weekends: How to be a CEO (Tumblr's Matt Mullenweg)

The Standard

Leader Weekends: How to be a CEO (Tumblr's Matt Mullenweg)

Season 1

After taking WordPress from a small blogging site in the 2000s to an all-in-one website creation platform, which is now the backbone of around a third of all websites, Matt Mullenweg has now set his sights on social media. Now as CEO of Tumblr, Matt reveals his plans to revamp the site, welcome disillusioned ex-Twitter and Reddit users, and create a social site that is, at its core, open-source. In this episode:


  • Matt’s battleplan for making Tumblr better
  • How social media sites copy features from competitors
  • Making Tumblr’s algorithm open-source
  • How AI will play a role in improving Tumblr


Listen to the full interview here.


For more news, interviews and analysis go to standard.co.uk/business.

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