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The IAB UK Podcast

The power of emotion in advertising, with DAIVID's Ian Forrester

Season 14, Ep. 2

With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion.


DAIVID is one of the industry’s leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research.


Ian and James discuss emotion and people’s emotional response to advertising, as well as what types of emotion can drive things like behaviour change in the face of the industry's obsession with spreadsheets and metrics. Find out more about DAIVID here: https://daivid.co/


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