The IAB UK Podcast

Recorded live at IAB UK’s Last Thursday Club, this episode explores how publishers are navigating the new AI-powered media landscape – and where the human touch still matters most. With insights from Cath Waller (Immediate Media) and George McMahon (UM Worldwide), hosted by IAB UK’s Director of Transformation, Sophia Haynes, the discussion covers everything from AI-assisted editorial tools to why trusted journalism is more essential than ever. Plus, find out how publishers are building stronger consumer relationships, protecting their IP and unlocking smarter content strategies in the age of AI.Explore more in our Futurescape research: https://www.iabuk.com/futurescape

Is in-store retail media just DOOH in a new outfit - or is it a distinct space in its own right? In this week's episode, James Chandler is joined by Layla Soufi (Vistar Media), Simon Lonsdale (Tesco Media) and Roy Shepherd (Goodstuff) to unpack the creative, technical and commercial dynamics behind retail media’s latest frontier: the store itself.From programmatic pipes to power at-shelf personalisation, they explore where the overlap with digital out-of-home ends, what brands are getting right (and wrong) and how to unlock smarter, more joined-up campaigns in the aisles. Expect punchy perspectives, a few acronyms and a reality check on what in-store screens can really deliver.

For the first time ever, we recorded a podcast live from Engage – IAB UK’s flagship event. Stationed in the bar area at Soho Place, the IAB’s Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments.With this year’s theme centred on how content connects, you’ll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen Rana, Spotify’s Jenny Haggard and TikTok’s Callum Smith, as they reflect on connecting with their audiences, driving creativity and making culturally relevant content.Whether you joined us on the day or are catching up after the fact, this special episode is your bite-sized guide to the biggest themes and takeaways from Engage 2025. For more, head to https://www.iabuk.com/events-training/engage-2025Podcast guests:Manveen Rana, Journalist & host of The Story podcast from The Times & Sunday TimesCallum Smith, Head of Marketing Solutions, TikTokAlex Partridge, podcaster & content creatorJenny Haggard, Global Thought Leadership Lead, SpotifyRob Biagioni, Managing Director, Time OutOllie Presswell, Innovation Lead, Wanderlab by TripadvisorMolly Griffin, The Goat AgencyIsvana Da Silva, ImmediateMaddie Torbati, Mindshare

Welcome back to The IAB UK Podcast, recorded live from our May Last Thursday Club. This month’s event unpacked Google’s recent decision to keep third-party cookies on Chrome and what privacy-first advertising looks like today without a universal identifier. Chaired by IAB UK’s Ad Tech Manager, Pat Hann, the session explored how advertisers, publishers and tech providers can continue innovating in a privacy-preserving way with panellists Clara De Rosa (Adform), Ruth Reynolds (Havas Media Network) and Matt McIntyre (choreograph) sharing practical insights on media buying strategies, the future of first-party data and whether AI could help solve for addressability.Explore IAB UK's resources relating to cookieless solutions: https://www.iabuk.com/cookie-alternativesAfter more from us? Engage 2025 is happening on 10 June - see the agenda and book here: https://www.iabuk.com/events-training/engage-2025

For this emergency podcast, James Chandler is joined by the IAB's Head of Policy & Public Affairs, Sinead Coogan Jobes, to break down the Government’s latest announcement on the upcoming less healthy food and drink (LHF) advertising restrictions.With brand advertising now formally exempt from the restrictions, and the implementation date pushed back to January 2025, this conversation provides essential clarity on what’s changed, what the voluntary period means for advertisers and what still needs to happen before the new rules come into force. Sinead also shares how we got to this point, what happens next on legislation and guidance and why industry support has been so crucial in securing this clarity.For more information, visit: https://www.iabuk.com/news-article/government-confirms-brands-ads-exemption-lhf-ad-ban

What’s broken in creator marketing – and how do we fix it?In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster.They get into what makes a great TikTok, why creators obsess over watch time, the subtle tricks behind scroll-stopping videos and how AI is quietly reshaping pricing and production. If you’ve ever struggled to wrangle creator content (or understand what it should cost), this one’s for you.10 Dark Arts of TikTok: https://www.creatoros.xyz/resources/creatoros-10-dark-arts-of-tiktokBook Engage 2025: https://www.iabuk.com/events-training/engage-2025

The All In Census is the UK advertising industry’s largest inclusion survey, designed to build a more supportive workplace for everyone. In this episode, IAB UK’s Director of Transformation Sophia Haynes sits down with Dan Wilks, Director of Credos, to unpack the data behind the initiative.They explore how the census began, the insights it's uncovered over time and how companies can use the All In Action Plan to drive meaningful change. Whether you’ve already taken part or are looking to strengthen your DEI strategy, this conversation offers plenty of practical takeaways.Find our IDE hub here: https://www.iabuk.com/diversityLearn more about All In here: https://advertisingallin.co.uk/

This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it’s a powerful driver of productivity.Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the barriers preventing organisations from fully embracing accessible practices and discusses why accessibility should be seen not as a luxury, but as an essential investment that can lead to increased creativity and better business outcomes.Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025

In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK.Together, James and Tom delve into what’s behind the market’s 13% growth, the continued dominance of mobile, video and social formats and what the numbers could mean for 2025. From shifting consumer behaviour to macroeconomic headwinds, it’s a deep dive into the trends shaping digital ad investment.Plus, listen out for a cheeky cameo from our very own Chief Digital Cheerleader, Joy!Explore Adspend here: https://www.iabuk.com/adspendBook Engage now: https://www.iabuk.com/events-training/engage-2025