The IAB UK Podcast

This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever.Download Global's 'The power of not paying attention' report here: https://content.global.com/wl/d58672Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025

* Trigger warning: suicide is covered in this conversation.*Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace.Kelly shares her personal journey with menopause, including the impact it has had on her daily work life and outlines the necessary changes that need to take place on a macro level, as well as steps that individual managers and team members can take to foster a more supportive and understanding environment.The episode also delves into the intersection of menopause, ageism and stigma - especially in industries that often prioritise youth.

Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today’s hybrid working world.At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office environments. Joining the IAB's Amelia Lloyd around the table to discuss the challenges and opportunities of training new talent were Mobsta's Sophie Cunningham, the7stars' Jonathan Harrison and Zenith UK's Chloe Duval.Book next month's Last Thursday Club on the LHF ad ban here: https://www.iabuk.com/events-training/last-thursday-club-april-how-brands-are-preparing-lhf-ad-ban

In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest research on omnichannel campaigns.From understanding the right mindset to choosing the perfect medium, Sara shares why omnichannel is more important than ever in today’s fast-paced digital landscape and covers the role of cutting-edge technologies - like AI - in shaping the future of omnichannel advertising.Find the report here: https://www.thetradedesk.com/our-demand-side-platform/omnichannel-advertising

Recorded live at Sopwell House in St Albans, The Rt Hon Baroness Nicky Morgan joins the IAB's Charlotte Robinson for a sit-down chat following her speech at Leadership Summit 2025.Nicky, who is now Chair of the ASA, discusses her career from corporate law to becoming an MP, how she navigated switching briefs during her time in the Cabinet, her life post-politics and The Thick of It... more on that later.Catch up on Leadership Summit 2025 here: https://www.iabuk.com/leadership-summit-2025Thanks again to our podcast sponsor, Happydemics!

In this special International Women's Day episode, the IAB’s Director of Transformation, Sophia Haynes, is joined by Nikki Sehgal, General Manager of Media for All (MEFA), to explore the critical issues surrounding gender equity in the media and advertising industries. Recorded just before International Women's Day last Saturday, they discuss the initiatives making a real difference and the vital steps needed to continue breaking down barriers to equality.With the theme of this year’s IWD being #AccelerateAction, Nikki shares her vision for driving change in 2025, and the crucial role allies can play in advancing gender equity. Sophia and Nikki also dive into the growing gender tech gap, unpacking why women are less likely to adopt technologies like generative AI, and what this could mean for both the gender pay gap and career opportunities in the future.Nikki also discusses her involvement in the All In Action Plan, set to launch today (12 March), and how it will tackle the important issues of representation and the experience of Asian talent within the industry. Take part here: https://advertisingallin.co.uk/all-in-census/

This week on The IAB UK Podcast, we’re bringing you a live recording from February’s Last Thursday Club, where we explored how AI can help you work smarter, not harder, and win back your time. Hosted by our Chief Strategy Officer, James Chandler, this insightful discussion delves into the power of AI to streamline workflows, automate tasks and supercharge productivity.Joining James are Natalie Monk, Head of Digital Accelerators at Dentsu UK, Indy Lehal, Enterprise Sales Specialist at Google and James Murray, Global Product Marketing Lead for Generative AI at Microsoft Advertising. Together, they discuss how AI is enhancing productivity, supporting neurodiversity and enabling professionals to be more successful in their roles.Book this month's Last Thursday Club now: /www.iabuk.com/events-training/last-thursday-club-supporting-early-talent-hybrid-world

In this episode, James Chandler, IAB UK's Chief Strategy Officer, is joined by Kristie Naha-Biswas, Head of Insight at IAB UK, for an exclusive deep dive into Futurescape - a major new project from the IAB that explores the attitudes, innovations and media shifts that will shape the ad industry in the lead up to 2030 and beyond.After a year of extensive research and collaboration with over 40 industry leaders, Futurescape uncovers groundbreaking insights into the shifts that will reshape the media landscape. From AI’s role in brand discovery to the crumbling of traditional media funnels, James and Kristie explore key findings and predictions for the next decade, including the rise of video display, digital retail media and the impact of Gen AI platforms on ad spend.Explore Futurescape in full here: https://www.iabuk.com/futurescape