The IAB UK Podcast

To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report.Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspendTickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024

This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s all on the agenda this week.Check out IAB UK's Environmental Sustainability FAQs here: https://www.iabuk.com/environmental-sustainability-faqsTickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024

Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans?In this special live episode recorded at March's Last Thursday Club, to coincide with the launch of our new creator marketing guide, 'Creator Connections', creator marketing experts from Meta, Publicis Media and Buttermilk chat with James Chandler to unpack how to work with content creators to build your brand.Download 'Creator Connections: Leveraging creator marketing to build your brand' here: https://www.iabuk.com/news-article/iab-uk-launches-creator-marketing-guideTickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024

Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s raft of podcast hits, why they're focused on the consumption of podcasts rather than just the listens and the 'Where's your head at’ mental-health campaign that Bauer co-leads on.Engage returns on Tuesday 4 June and if you book your ticket by 31 March, we’ll give you 50% off ticket two with the code ENGAGEEB - plus, advertisers and agencies already book for free: https://www.iabuk.com/events-training/engage-2024

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies.Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry.While we were there, we took the opportunity to speak to some of the 150+ delegates for The IAB UK Podcast. In this special episode, we speak to Sky News’ Political Correspondent, Sophy Ridge, Ipsos' Chief Executive, Kelly Beaver, 4 Day Week Global's Dr. Dale Whelehan, and many more media leaders and industry legends.Read a write-up of all the sessions, watch the highlights film, and check out all the photos from the two-day event here: https://www.iabuk.com/leadership-summit-2024Book your ticket for Engage 2024 here: https://www.iabuk.com/events-training/engage-2024

Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy.Find a summary of all the sessions at Leadership Summit 2024, including Sophy's speech, here: https://www.iabuk.com/news-article/leadership-summit-2024-highlightsTake a look through our photo album from Leadership Summit 2024 here: https://www.flickr.com/photos/iabuk/albums/72177720315387279/

To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana.Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the pressing issue of gender pay disparity, a lack of meritocracy in hiring, and the need for education around unconscious bias.IAB UK members can book their free spot at our next Last Thursday Club event, Creator Marketing, here: https://www.iabuk.com/events-training/last-thursday-club-creator-marketing

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthought but embedded within all campaigns.Read Ellen's Marketing Week piece 'Why brands could be losing billions by failing to make their marketing more disability inclusive': https://www.marketingweek.com/brands-losing-billions-failing-marketing-disability-inclusive/