The IAB UK Podcast

This week on The IAB UK Podcast, we’re bringing you a live recording from our Last Thursday Club where sustainability took centre stage. Hosted by Sophia Haynes, the IAB’s Director of Transformation, this panel discussion dives deep into advertising’s role in addressing the climate crisis.Joining Sophia are Sue Phillips from Ipsos, Tim Pritchard from MG OMD and Bernie Sham from Impact Plus to explore the challenges of reaching Net Zero, the potential of AI in climate solutions and the critical need for collaboration and regulation.Learn more about Leadership Summit 2025 here: www.iabuk.com/leadership-summit-2025

In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK’s top brands. Recorded live at the Ham Yard Hotel after IAB Debrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader’s in-house marketing shift and how real-time data has become a game-changer in reaching new audiences. Get an exclusive look at how Auto Trader and Quantcast’s long-standing partnership has fueled growth, improved decision-making and allowed for a more targeted, agile approach to digital marketing.Get tickets for The Last Thursday Club here: www.iabuk.com/events-training/last-thursday-club-getting-net-zero

Welcome back to the third and final episode of a three-part podcast miniseries in partnership with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. We’ve already covered measurement and creative performance, which means today’s episode is focused on policy and brand safety. Joining James in the studio is TikTok’s Senior Government Relations and Policy Manager, Giles Derrington. Together they discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover’ means for TikTok users and their data. Watch the video version of this episode via our YouTube channel: https://youtu.be/Vjz2SpoIdzQThat’s it for this miniseries! If you missed them, our two previous episodes are available on our YouTube channel and via all good streaming platforms. Discover about TikTok here: https://www.tiktok.com/about?lang=en

Welcome back to this special three-part podcast miniseries in collaboration with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. First up was measurement, but in today’s episode of the podcast, James chats creative performance with TikTok’s Marketing Strategy Lead, Callum Smith. James and Callum explore brand loyalty, return on creative, attention and how TikTok has disrupted storytelling. Watch the video version of this episode via our YouTube channel: https://youtu.be/3ln02I3nbMEStay tuned for the final episode dropping later this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en 

Welcome to the first episode of a special three-part podcast miniseries in collaboration with TikTok. Over the next three episodes, IAB UK’s CMO James Chandler will be joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. First up is measurement, and James gets into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 with TikTok’s Head of Client Measurement UK, Charlotte Skornik.Watch the video version of this episode via our YouTube channel:: https://youtu.be/PES-gTr03uQStay tuned for the next two episodes dropping this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en 

Following our CTV roundtable last week - all about collaboration, standardisation and ‘dropping the C’ - we’re continuing the conversation with some of the industry’s leading voices. Joining our CMO James Chandler for this episode of the podcast is MiQ’s Mike Lampard, PubMatic’s Tim Wilcox and Vevo’s Sarah Gul to discuss key issues facing CTV, including brand safety, overcoming fragmentation and driving transparency.Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024

With the year almost coming to a close, agencies are beginning to share their predictions for the ad industry and beyond in 2025, and we're here to give you the exclusive inside scoop. In this special live episode recorded at October's Last Thursday Club, IAB UK's Chief Marketing Officer James Chandler welcomed around the table AKA UK’s Emily Hart, Spark Foundry’s Will McMahon and Mindshare UK’s Sophie Harding.Expect reflections on the predictions made at last year's Trends Last Thursday Club, a deep-dive into what’s been big in 2024 and the panel's thoughts on what 2025 has in store.Book IAB Debrief 2024 here: www.iabuk.com/events-training/iab-debrief-2024

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.In this third and final episode, IAB UK's CMO James Chandler is joined by Raffaella Stratta, EMEA Senior Marketing Research & Insights Manager at Google and Morgan Burgess, Associate director at MTM, to dive into into the latest insights from the Why We Watch report.The report explores the changing relationship between viewers and online video content and reveals how the diversification of content and the explosion of user-generated content have reshaped viewers' standards of quality and engagement.More on Why We Watch here: https://blog.youtube/culture-and-trends/how-viewers-define-content-quality-2024/

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.In the second episode of the miniseries, IAB UK's CMO James Chandler meets with Domino’s CMO, Sarah Barron and Google's Senior Industry Manager, Duncan Watts, to discuss the fascinating actionable insights Domino’s discovered by digging deeper into their YouTube advertising data.YouTube offers advertisers unprecedented performance data. But what data exactly? And why is it so impactful in the right hands? The trio discuss how Domino’s proved the power of data-driven decision-making in maximising the effectiveness of YouTube advertising and how running brand and performance campaigns concurrently on YouTube resulted in a 45% higher ROI than either campaign type alone. Discover Domino's YouTube channel here: https://www.youtube.com/channel/UCO1328RJ5y-TrR2oRq9fBYw