The Come Up Show
The Future of Sharing and Discovery
I moderated a panel titled ”The Future of Sharing & Discovery” at A3C in Atlanta. My panelists were Nikhil Shah, the cofounder of mixcloud. Nicole Johnson from head of Urban Marketing at Pandora, Daniel Sander is the Feature.fm which is platform that uses technology to build marketing, and analytics products for the music industry. Nick Merich is the Co-Founder of Songlink, a platform-agnostic music sharing app.
The internet and streaming services have irreversibly changed the music industry. Artists are able to access more consumer with fewer barriers than ever before. Longstanding, traditional marketing and artist discovery methods are a thing of the past. Technology is disrupting the artist discovery process and turning sharing into a science. It is essential for anyone in the music business to understand the new landscape of music sharing and artist discovery.
1) Nikhil Shah - Nikhil Shah is Cofounder of Mixcloud, a streaming radio service that connects listeners to the world’s leading DJs, radio presenters and Podcasters. The service boasts over 1.3 million creators globally across a vast spectrum of genres and sounds.
2) Nicole Johnson - This Jersey girl’s love of music started at West Virginia University’s college radio station U92. Nicole was quickly put on-air and created a late night show, The Urban Dinner, playing hip hop and R&B hits that continues at the university today. After graduating from West Virginia University, Nicole started her career answering phones at WKTU103.5 inNYC(an iHeartStation), taking on multiple responsibilities at the station. She was quickly promoted to mid-day producer setting up interviews with top talent and developing show ideas. Nicole was then offered a staff position and transitioned to the programming department.
3) Daniel Sander - Dan manages is the Chief Commercial Officer at Feature.fm and has been with the company since launch, working closely with demand side partners. He has personally worked with over 100 independent artists and labels specializing in digital music marketing, PR and artist development. Dan works closely with Feature.fm's technology to build marketing, advertising and analytics products for the music industry. Prior to Feature.fm, Dan managed Large Corporate Multi-National Clients at JP Morgan.
4) Nick Merich - Nick Merich is the Co-Founder of Songlink, a platform-agnostic music sharing app. With Songlink, you can share music better and more efficiently without worrying about which music streaming platform your friends, family or fans use. Songlink’s services find each song and album on every streaming platform, so you can share one link and allow everyone to listen.
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Check out the book I wrote "Stop Playing By Their Rules: An Artist Guide On How To Market To Fans" bit.ly/2kgGzEV