The Amp

On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming.______________________________________TIMESTAMPS:00:00 - 03:00 - Introductions03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem?10:45 - 15:54 - How can Netflix boost engagement?15:54 - 24:35 - Current advertising trends on streaming24:35 - 28:25 - Driving engagement through content and UI28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube36:20 - 46:30 - What purpose do live sports serve for streaming platforms?46:30 - 50:16 - How does sports IP perform across platforms?50:16 - 51:19 - Closing remarks______________________________________Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here

In this episode, Ampere explores how gaming, sport, and media are evolving around young audiences. From social discovery to shifting engagement, we ask: what do consumers really want next?

In this episode, Ampere speaks with Mark Endemaño, Managing Director at AlixPartners, about the rise of broadcaster and streamer partnerships. From Disney+ and ITV in the UK to Netflix and TF1 in France, we explore what has triggered this new wave of collaboration, why it matters now, and how it could reshape the future of the media landscape.

With cinemas still recovering from the impact of the pandemic, this episode of The Amp Podcast dives into box office trends, the performance of major franchises (including James Bond after the Amazon takeover), and the evolving theatrical strategies of streaming giants like Netflix.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here

In this episode, Ampere explores the key trends that have defined 2024 and looks ahead to what we can expect in 2025. The discussion covers profitability, licensing shifts, and content strategies shaping the future of sports, media, and gaming. This is the second part of a two-part series.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here

In the first episode of the year, Ampere explores the trends that have defined 2024 and looks ahead to what we expect in 2025. Increasing collaboration, global sports deals, and shifting business models are all discussed. This the first part of a two-part discussion, the second part will be released on Thursday 27th February.Production by Rory Gooderick and Omima ElmattawaaFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here

In this final episode of the year, Nick Thomas is joined by Lauren Liversedge and Minal Modha to discuss the future of streaming and sports, including the rise of bundling and the decline of free-to-air sports in Europe and its impact on fan engagement. They highlight key trends shaping 2025 and beyond.Production by Rory Gooderick.Follow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter here