The Will Clarke Podcast

Podcast Overview: In this engaging conversation, Will Clarke interviews Ville, known as Darude, exploring his journey from a hobbyist musician to an iconic figure in the electronic dance music scene. They discuss the cultural differences between Finland and America, the evolution of dance music, and the changing landscape of the music industry, including revenue streams and the importance of networking. Ville shares insights on building a sustainable career, the role of record labels, and the significance of ownership and rights in music. In this engaging conversation, Will Clarke and Ville (Darude) discuss the complexities of artist contracts, the creation of iconic tracks like 'Feel the Beat' and 'Sandstorm', and the evolving landscape of remixes and bootlegs in the music industry. Ville reflects on his 25-year career, the impact of his most famous tracks, and the importance of maintaining artistic integrity in a world dominated by social media and fleeting trends. The discussion highlights the challenges and triumphs of being a long-standing artist in the electronic music scene.Who Is Darude: To date, Darude remains one of dance music's most influential stars. At the age of 24 and at the height of the trance boom of the early '00s, Finnish electronic artist Ville Virtanen created the milestone single 'Sandstorm' under his pseudonym Darude. The track became one of the biggest-selling dance singles in electronic dance music history. Withglobal sales of over10 million unitsandmore than 750 million streams, making it one of the most significant trance records ever madeJoin for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke

Podcast Overview: In this engaging conversation, Will Clarke and MPH discuss their experiences in the music industry, particularly focusing on the impact of the COVID-19 lockdown on their careers. They explore the transition from local gigs to international bookings, the cultural differences between UK and US audiences, and the evolution of music genres. MPH shares insights into the creative process behind his recent album and the strategies for engaging audiences with new music. In this engaging conversation, Will Clarke and MPH delve into the intricacies of music production, marketing strategies, and the evolving landscape of the music industry. They discuss the challenges of releasing music in today's fast-paced environment, the importance of quality control, and the role of social media in promoting music. The conversation also touches on personal experiences with imposter syndrome, the balance between touring and personal life, and the intersection of pop and underground music. Throughout, they emphasize the need for artists to adapt to changing trends while maintaining their artistic integrity.Who Is MPH: MPH is a rising star in the new wave of UK Garage. MPH has delivered monumental releases for some of the scene’s most influential imprints while building a robust catalog of independent singles. His versatility is evident, from releases with Night Bass, Spinnin’ Records, DeadBeats, Crucast and many more. It’s hard to find a platform that MPH hasn’t yet encountered. Following his standout performances at major festivals including Glastonbury, Boomtown, Parklife, and more, MPH has successfully completed a US tour, highlighted by a SOLD OUT headline show at Sound Nightclub in Hollywood, Los Angeles. He has also completed two successful headline tours in Australia, with multiple sell-out shows, and a sold-out UK tour. The sky is truly the limit for MPH. With immense support from industry heavyweights such as Skream, Disclosure, Floating Points, Chris Lorenzo, and Chris Lake, there’s a palpable excitement in the scene surrounding MPH. His trajectory points to a future as a leading figure in UK Garage, solidifying his status as the next big superstar in the genre.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke

Podcast Overview: In this conversation, John and Will discuss the current state of the music industry, reflecting on events like ADE and the impact of COVID-19. They explore the challenges artists face in navigating a rapidly changing landscape, the importance of authenticity, and the evolution of music consumption. John shares insights from his experience with Beatport and emphasizes the need for artists to believe in themselves and their craft. In this conversation, John and Will explore the evolution of the music industry, focusing on the birth of Beatport, the challenges of devaluation in music, and the impact of sampling. John shares his experiences in the techno scene, the importance of originality, and the connections between Toronto and Detroit's music cultures. They discuss the role of technology in music production and the philosophical implications of creativity in a capitalist world.Who Is John Acquaviva: John Acquaviva as a DJ/Producer and Entrepreneur has flourished in the heart of electronic music. His multi talented persona is Superman like; the quintessential businessman by day – running Plus8 Equity Partners and an iconic musician by night. John Acquaviva is a modern-day phenomenon in a lackluster sea of EDM anonymity. The techno icon’s strategic positioning along the electronic music spectrum as an inspired soul, rather than a hit maker, has made for one of the most exciting producers the community has ever experienced.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke

Podcast Overview: In this engaging conversation, Will Clarke and Justin discuss the intricacies of the music industry, focusing on the challenges and opportunities faced by touring artists. They explore the evolution of social media's role in music promotion, the importance of marketing, and the dynamics of building a supportive team. Justin shares his journey from DJing to becoming a solo artist, emphasizing the significance of personal growth and the collaborative spirit within the industry. The discussion also touches on the future of music production and the balance between professionalism and personality in an artist's career. In this conversation, Will Clarke and Justin discuss the evolution of music releases, the importance of setting career and personal goals, and how to measure success beyond streaming numbers. They explore marketing strategies and the significance of building a community around their music. The dialogue emphasizes the challenges artists face in the current music industry and the need for a balance between quality and quantity in music production.Who Is Airwolf Paradise: Airwolf Paradise has carved a niche within electronic dance music with distinctive and high-quality creative output. Known for his energetic and uplifting palette, Airwolf Paradise has garnered widespread support from the most respected names in dance music, including Solomun, Dom Dolla, Peggy Gou, Ewan McVicar, Daniel Avery, Diplo, Jamie Jones, and Patrick Topping. A string of critically and commercially acclaimed records, including Don’t Hurt Me Baby (Trick - 2022), Only Man EP (Diynamic - 2023), Son of a Gun (ThreeSixZero - 2024), and a remix of Proxy’s Raven (Turbo - 2024), has established him as a mainstay among tastemaker circles. His recordings are frequently supported across marquee radio stations including BBC Radio 1 (Pete Tong, Danny Howard, Sarah Story), Triple J, Sirius XM, and his catalogue has garnered over 20M+ streams. 2024 has been Airwolf Paradise’s biggest year of touring to date, with his debut North American tour including shows in Los Angeles, San Francisco, Chicago, Brooklyn, and Canada. A UK tour is scheduled for November, featuring performances at London’s Drumsheds and Manchester’s Warehouse Project. He is currently one of Australia’s most in-demand touring artists with festival and club performances all over the country.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke

Podcast Overview: In this engaging conversation, the members of Disciples discuss their journey through the music industry, including their break, the pressures of success, and their return to music. They reflect on the evolution of their sound, the challenges of touring, and the importance of building a brand and audience. The discussion highlights the dynamics of collaboration within the group and their aspirations for the future, emphasizing the significance of passion and resilience in their careers.Who Are Disciples: Balancing chart success with an authentic outpost, Disciples is a trio that have toured the globe, won numerous awards, and picked up Gold and Platinum hits. With a sound that captivates dance music lovers, Nathan Vincent Duvall, Gavin Koolmon, and Luke McDermot make their music with an air of mystery, while also crafting beats and bass to get the dancefloor moving. In 2015, the group dropped their collaboration with Calvin Harris, the multiplatinum selling hit “How Deep Is Your Love?”. The track shot to No.2 in the British charts, hitting 27 in the Billboard 100, and picked up two nominations at the Brit Awards in 2016. Their single ‘On My Mind’ also reached platinum status and was Radio 1’s most played track in 2017, cementing their position as one of the UK’s biggest dance acts. Disciples have captivated audiences worldwide playing at well known events and festivals such as Ushuaïa, Exit Festival, Creamfields, Snowbombing, Love Saves The Day, and Hideout. After a break following their hits ‘No Ties’, ‘All Mine’ and ‘Only The Gods’ which reached audiences across the globe back in 2019, the guys are back from a hiatus and are bringing a new energy. Their latest track 'If I Stay' featuring Delilah was released in August on Ministry Of Sound, garnering support worldwide, including Jam Hot record on Capital Dance as well a Hottest Record with Danny Howard on BBC Radio 1. The guys are spending all of their time in the studio, gearing up for more releases. Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke

Podcast Overview: In this engaging conversation, Will Clarke sits down with Alex James, co-founder of the streetwear brand Pleasures. They discuss the brand's musical influences, the creative process behind naming the brand, and the evolution of Pleasures from a pop-up shop to a recognized name in fashion. Alex shares insights on the challenges of running a fashion brand, the importance of teamwork, and the impact of collaborations. They also touch on the significance of fashion weeks and the future of Pleasures, including an exciting collaboration with Will's upcoming live tour. In this engaging conversation, Alex and Will delve into the intricacies of building musical and brand communities, the importance of collaboration in the fashion industry, and the freedom of expression in live music. They discuss the significance of inclusivity in brand culture, the challenges of production logistics, and the excitement surrounding upcoming collaborations. The dialogue also touches on the cultural richness of Bristol, the unique experience of Glastonbury, and sustainable practices in fashion. Alex shares insights into his DJing experiences and the potential for future events, emphasizing the importance of connecting with audiences.Who Is Alex James:Alex James is a co-founder of Pleasures, a Los Angeles-based fashion brand known for its edgy designs and strong roots in music subcultures. Born out of James's lifelong love for punk, post-punk, hardcore, goth, and metal music, Pleasures launched in 2015. The brand draws heavily from the aesthetics and ethos of the music and countercultures James grew up immersed in while frequenting iconic venues in New York City, such as CBGB's and ABC No Rio.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke