The WIBS

Ash Ormond wears many hats as a physio-turned-founder, community builder, content creator and writer and she’s the energy behind Hype Girl Social Club, a fast-growing community helping women find real connection IRL. In this episode, Ash opens up about her late ADHD diagnosis, juggling “too many hats”, starting Hype Girl from a simple walk, and finally leaving a decade-long physio career to build a life that actually fits her.In this episode, we chat about:From physio to Hype Girl: how a walk with a friend turned into a 1,000s-strong communityADHD & identity: getting diagnosed later in life, what suddenly made sense, and how it shows up in businessFriendship vs community: why you can “have friends” and still feel lonely, and how Hype Girl fills that gapStarting small & scrappy: the first walk, the TikTok that blew up, and running events with no events backgroundBurnout & ambition: loving “full pelt” life… and the cost when you don’t slow downLeaving the ‘safe’ career path: sunk costs, stability, imposter syndrome and finally quitting physioRelentless > fearless: the mindset shift Ash uses now, and the advice she’d give her fresh-out-of-school selfConnect with AshAsh on Instagram: @ashlaniormondHype Girl Social Club on Instagram: @hypegirlsocialclubFollow The WIBSPodcast Instagram: @thewibspodNatasha: @natashamarcello_Penny: @penny.macherasAll links & episodes: https://linktr.ee/thewibspodWebsite: https://thewibspodcast.com/Email: info@thewibspod.com

How do you turn a raw idea into a real place people love?Kelsie Gaffey founder of Gracie’s Wine Room, did it in just two months.What began as a simple vision for the perfect Saturday afternoon wine spot became one of South Yarra’s most-talked-about venues, powered by transparency, social media, community, and a whole lot of grit.In this episode, Kelsie joins us to talk about:From idea to open in 60 days — how she pulled off the build, the paperwork, and all the scrappy decisions that made it happenMaking it happen on a budget — finding cash, pitching friends, and hearing “no” a hundred times before one yesBuilding a community, not just a bar — how TikTok became her business marketing channel, and her biggest cheer squadRight place, right vibe — why she chose Toorak Rd, launched in January, and built a space that feels as good as it looksThe unfiltered side of hospo — staffing, late nights, council hoops, and leaning on your neighbours when you run out of wine glassesLeading with values — why she refuses to shut out regulars for private hires, even when it costs moreWhat’s next — her new venture, Gracie’s Space, a creative co-working and event space built for women like herIt’s a playbook for momentum, self-belief, and building an IRL brand people don’t just visit, they belong to.Check out Gracie’s Wine Room:Instagram: @gracieswineroomGet in touch with Kelsey:TikTok: @kelsiegraceeeFollow the WIBS online:Instagram: @thewibspodPenny: @penny.macherasNatasha: @natashamarcello_Listen/links: https://linktr.ee/thewibspodWebsite: https://thewibspodcast.com/Email: info@thewibspod.com

How do you build a brand that outlives the trend?Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.In this episode, Tammy joins us to talk about:The early days of building Prene - and what it really took to stand out in a crowded, copycat marketHow she’s kept her brand relevant for ten years without losing its original essenceThe mindset shift that separates staying power from short-term hypeWhat she’s learned about influence, identity, and evolving with your customerIt’s a masterclass in longevity, self-belief, and building a brand women don’t just buy they live with.Check out Prene Here:https://www.prenebags.com/Get in touch with Tammy: https://www.instagram.com/tammy___green/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com

What would it take for you to back yourself fully?For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with no plan B. Now the founder of Lobo, a cult shoe brand known for its convertible heel, Sherel is creating a category of her own and women can’t get enough.In this episode, we dive into:The moment Sherel knew she had to build Lobo and why she didn’t wait for permissionHow she funded her dream by selling her home (yep)What it’s like to launch a physical product with no industry connectionsWhy Lobo’s “2-in-1” convertible heel is gaining a cult followingThe emotional rollercoaster of being a solo founder and how she’s navigated fear, risk, and self-doubtWhether you’ve been sitting on a product idea, or just need the courage to finally bet on yourself this one’s for you.Check out LOBO Footwear here:https://www.lobofootwear.com/Follow LOBO Footwearhttps://www.instagram.com/lobofootwear/Visit LOBO Footwear:https://www.lobofootwear.com/Connect with Sherel:https://www.linkedin.com/in/sherel-schnyder-94b060b5/overlay/contact-info/ Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com

In this episode of The WIBS Podcast, Penny and Natasha unpack the idea of overcompensating — how women, especially in the workplace, often take on more than they should just to be seen as “nice,” “competent,” or “likable.”From planning office birthday parties and taking notes in meetings, to faking orgasms (yep, we went there) just to protect someone else’s ego, we explore the many ways women are taught to shrink themselves — and the emotional toll it takes.We also talk about:The invisible labor women carry at work (hello, “office housework”)Why women soften their language to avoid being “too much”How overcompensating leads to burnout and identity lossPersonal stories where we said yes to too much (and what we learned)Why being “the good girl” isn’t always good for youThis is your sign to stop using your time as currency for likabilityBecause being helpful shouldn’t cost you your sanity.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com

Caitlyn Mefflin is the force behind Potentia Pilates (the studio TikTok can’t get enough of) and now she’s entering the beauty space with Andie, a tanning gummy brand that’s already gaining traction before it’s even launched.In this episode, Caitlyn sits down with us to talk about launching her business off the back of her TikTok audience, turning cringe into confidence, and why she still works a full-time job even after building two successful brands.What We Cover:The $20K pre-sale that funded her Pilates studioGrowing a loyal TikTok audience of 50K+ by posting through the cringeWhy Potentia feels more like a movement than a studioThe glow-up: What she's building with Andie and how she’s thinking about retail, product dev & communityBalancing a 9–5 job with building an empireCaitlyn’s advice to anyone who’s scared of showing up onlineWhy You’ll Love It:If you’ve ever wanted to launch something of your own (and actually get people excited about it) this is the episode for you. Caitlyn proves that being magnetic doesn’t mean being perfect, and that sometimes the best marketing plan is as simple as just posting.Connect with Caitlyn:TikTok: @misscaitlynInstagram: @potentiapilatesAndie Tanning Gummies Waitlist: https://www.andiebody.com.au/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at: https://thewibspodcast.com/Email us: info@thewibspod.com

The girl boss is dead. The LinkedIn CEO aesthetic? Tired.We're in a new era of power and women aren't just playing the game anymore. They're rewriting the whole damn rulebook.In this episode, we're unpacking the rise of a new wave of women: unapologetic, magnetic, and sometimes a little unhinged (in the best way possible). We explore the different flavours of this movement:Emma Grede – Strategic PowerhousePaige DeSorbo & Hannah Berner – Unfiltered & FunnyIndy Clinton – Chaotic GeniusFrom the strategic softie to the group chat loud genius, this one is all about how women are building brands, movements, and businesses by doing it their own way not trying to fit in.If you’ve ever felt like you're “too much” for corporate or “not polished enough” to be taken seriously… this one’s for you.Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com

In this episode of The WIBS Podcast, Penny and Natasha sit down with powerhouse social media strategist and founder Em-Rose Hills.From launching a dog-walking business on Instagram during uni to leading social for major brands like the NRL and The Iconic and now mentoring thousands of business owners Em-Rose’s story is as raw and real as it gets.On today's episode we dive into:How a LinkedIn “Ask Me Anything” went viral and changed her careerWhy most social media advice is BS (and what actually works)The revenue reality check: how to reverse engineer your goals on social mediaThe truth about building a personal brand (and why trust is the real metric)Protecting creatives by tying their work to outcomes, not aestheticsThis is a must-listen if you’ve ever:→ Felt stuck or burnt out from content creation→ Wondered if a personal brand is worth building→ Wanted to grow without selling your soul to the algorithmConnect with EmRose:Website: https://thesocialmediacoach.com.au/ LinkedIn: https://www.linkedin.com/in/thesocialmediacoach/IG: https://www.instagram.com/its_emrose/Follow the WIBS online:Follow us for all the latest on Instagram at: @thewibspodYou can follow Natasha at: @natashamarcello_And Penny at: @penny.macherasVisit us at https://thewibspodcast.com/Or email us at info@thewibspod.com