Share

cover art for 59: How to create a long term marketing strategy & system around your customer journey for consistent sales (in 2023 & beyond) featuring Kay Hillman

The Systems and Workflow Magic Podcast

59: How to create a long term marketing strategy & system around your customer journey for consistent sales (in 2023 & beyond) featuring Kay Hillman

Are you currently doing all the things in your business? Maybe you enjoy the hustle and bustle of wearing all the hats, but sometimes things get messy when your workflow is interrupted. In this episode, Kay Hillman will share how to create a long-term and sustainable marketing strategy around your customer journey for consistent sales and how to start creating realistic systems in 2023. If you are ready to keep your marketing funnel running on autopilot while still serving your current clients, this episode is for you!

Top reasons to listen to the entire episode:

  • Find out how to create a long-term and sustainable marketing strategy around your customer journey.
  • Learn how to move people through your funnel to have clients consistently.
  • Be inspired by Kay’s crock pot analogy about growing your business.


Full Show Notes Here!


Mentioned Resources

Connect with Kay 

Connect with Dolly

Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

More episodes

View all episodes

  • 128. 128: How to run a business when life falls apart (a real conversation you don't want to miss) featuring Dahlia Orth

    41:31
    Today, I'm joined by systems strategist and HoneyBook Pro; Dahlia Orth. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies. Along with having solid SOPs, Dahlia outlines how having a community around her helped when she experienced a sudden loss.➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabiTop reasons to listen to the entire episode:Learn how having strong SOPs can help if (and when) tragedy strikesThe importance of having a solid communityAnd much more!Full Show Notes Here!Connect with DahliaWebsite - dahliaorth.comIG- @dahlia.orthConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Create a System for your Marketing with ENJI here (get 15% OFF your first two months)Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot & some of your favorite critical takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
  • 127. 127: Advanced Automation Techniques in Zapier (Webhooks & Why You Should Use Them) with Courtney McKay

    40:57
    In this episode, Courtney McKay, a tech and automation specialist, joins me to discuss using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes, friend!➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabiTop reasons to listen to the entire episode:How "zaps" (in Zapier) can streamline and automate your businessWebhooks and how they can guide your customer's journey with event-based actionsAnd much more!Full Show Notes Here!Connect with CourtneyWebsite - amsoftwareautomations.comIG- @am.software.automationsConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Create a System for your Marketing with ENJI here (get 15% OFF your first two months)Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot & some of your favorite critical takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
  • 126. 126: How to Attract More Leads and Retain Clients with a Brand Messaging System featuring Grace Griffith

    46:28
    Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency in their messaging. ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabiTop reasons to listen to the entire episode:Determining your customer's voice is essential for finding your audience's needs and desires.The importance of organizing testimonials in different phases of marketingAnd much more!Full Show Notes Here!Connect with GraceWebsite - gracemariegriffith.comIG- @gracemariegriffithConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Create a System for your Marketing with ENJI here (get 15% OFF your first two months)Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot & some of your favorite critical takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
  • 125. 125: How to become a Googled Answer As A Small Business Owner (Let's Chat About SEO) featuring Christy Hunter

    45:30
    Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Googled answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a negative experience into an opportunity to help others.➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabiTop reasons to listen to the entire episode:The importance of SEO for business ownersHow AI can help (but shouldn't replace) you come up with content ideasAnd much more!Full Show Notes Here!Connect with ChristyWebsite - seocoachingforcreatives.comIG- @seocoachingforcreativesConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Create a System for your Marketing with ENJI here (get 15% OFF your first two months)Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
  • 124. 124: The Systems You Need To Put Into Place As A Business Owner In Order To Create A Successful Associate Photography with Amanda Perkins

    42:07
    In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, giving feedback, and opportunities for masterminds and mentoring. Amanda shares her personal experiences and strategies for successfully building and managing an associate team. This one is chock full of great tips (especially for my photographers out there)!➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabiTop reasons to listen to the entire episode:The importance of a mission statement for your businessRecruiting and hiring associatesAnd much more!Full Show Notes Here!Connect with AmandaWebsite - amandarai.comIG- @itsamandaraiHow To Start An Associate Team (Freebie): HEREConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
  • 123. 123: How to Have a Strategic Podcast that Helps You Grow Your Memberships, Group Programs, and Services featuring Caroline Hull

    32:23
    My guest this week is Caroline Hull, a podcasting strategist and CEO of Wild Home Podcasting. Today we discuss how to create a strategic podcast to grow memberships, programs, and services. We also go over how to shift your mindset to view podcasting as a component of the sales funnel to generate sales in your business.➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi🎙️Access the Private Podcast on the four phases of a launch HERETop reasons to listen to the entire episode:How to use your podcast to create warm leadsThe importance of a strong CTA (call-to-action) to guide listeners through your businessActionable content strategies to drive engagementFull Show Notes Here!Connect with Caroline HullWebsite - wildhomepodcasting.comIG- @wildhomepodcastingConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://dollydelongphotography.com/automate🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
  • 122. 122: Mastering Small Business Blogging: Expert Insights on Workflow, SOPs, and Tools for Success with Amy Reinecke and Jennifer Draper

    40:44
    Hey, friend! Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows. Also, we discuss the dangers of relying too heavily on AI for content creation.➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi🎙️Access the Private Podcast on the four phases of a launch HERETop reasons to listen to the entire episode:The importance of implementing a blogging workflowHow to find the right project management tool for bloggingGrowing your blog takes time and consistency - how to make the most of both to grow your blogFull Show Notes Here!Connect with Amy and JenniferWebsite - sparkmediaconceptsIG- @sparkmediaconceptsConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://dollydelongphotography.com/automate🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
  • 121. 121: How to create a sustainable and cohesive system of design for your business (esp if you have to DIY the design process)

    46:54
    Today I'm joined by graphic designer Tracey Albrecht, owner of Soap Box Studios. Together we discuss the importance of graphic design, your brand, and the message it can convey to your customers. Don't miss this one!➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi🎙️Access the Private Podcast on the four phases of a launch HERETop reasons to listen to the entire episode:The importance of making sure your brand visuals match who you areThe hierarchy of consistent imagery - where to start when brandingAnd much much more!Full Show Notes Here!Connect with TraceyWebsite - soapboxstudio.comIG- @soapboxstudioConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://dollydelongphotography.com/automate🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
  • 120. 120: How to Create a System & Strategy to Impact the Branding of Your Business with Jessie Christensen

    41:19
    In this podcast episode of Systems and Workflow Magic, I'm chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss key concepts like Unique Selling Proposition (USP), finding your 'why', and the importance of authenticity in the brand. Jessie also provides insight on how to construct a magnetic personal brand story and the significance of continually refining your brand's messaging to suit your ideal clients.➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi🎙️Access the Private Podcast on the four phases of a launch HERETop reasons to listen to the entire episode:How to find your WHYThe importance of authenticity in your brandAnd much much more!Full Show Notes Here!Connect with JessieWebsite - jessie-christensen.comIG- @jessie__christensenConnect with Dolly DeLongWebsiteInstagramPinterestYouTubeSpecial Codes From Dolly DeLong:Want 30% OFF Of Dubsado? Click hereGet started with Riverside for as low as $15 a Month with this linkThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://dollydelongphotography.com/automate🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!