Share
The Systems and Workflow Magic Podcast
7 Black Friday Offers That Are Beyond the 40% Off Discount
Ep. 156
ā¢
š In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong shares 7 Black Friday Strategies Beyond the 40% OFF discount! Whether youāre a small business owner ready to try something new or looking to set your business up for a successful 2025, this episode has practical and creative ideas that go beyond the usual markdowns.
Dolly dives into ideas that help you design strategic, irresistible offers that add value and serve your clients more meaningfully. Youāll learn how to sweeten service packages, create templates and tutorials, and even host a masterclass or private audio series that meets clients where they are!
āØ Tune in to transform your Black Friday approach with thoughtful, results-driven strategies that go beyond just discounts. āØ
Top reasons to listen to this episode:
āļø Explore High-Impact Black Friday Ideas: Discover unique strategies to set your business apart and add value to your clients.
āļø Learn Tips to Fill Slower Months: Dolly shares ways to add bonuses or sweeten packages to fill your calendar during off-seasons.
āļø Turn Your Expertise into Valuable Products: Ideas on creating tutorials, group programs, and even a private audio series showcasing your knowledge.
š§ Donāt miss this chance to rethink your Black Friday sale! If you're looking for a way to make planning a breeze, check out the Simplified Black Friday Sales Kit for templates, swipe files, and Canva graphics to set up your entire sale in three hours or less! āØ
š Access FULL episode + transcript + show notes HERE
Mentioned Resources & Links
š The Emails Needed For Your Next Launch (Free PDF)
š The Simplified Black Friday Sales Kit
Connect with Dolly DeLong Education
š»Website
š±Instagram
š„YouTube
Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:
ā Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools
š„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!
šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļø
More episodes
View all episodes
175. How to Create a Quiz That Attracts & Converts Your Ideal Clients W/ Yesenia Faiella
43:40||Ep. 175Struggling to grow your email list with quality leads? In Episode 175 of The Systems & Workflow Magic Podcast, I sit down with Yesenia Faiella on how to create a quiz that attracts and converts your ideal clients.Weāre diving into why quizzes outperform traditional lead magnets, how to craft engaging quiz questions that segment your audience, and the exact steps to turn quiz takers into paying clients. Whether you're a family photographer, service provider, or digital product creator, this episode will help you simplify your lead generation strategy and build a quiz that works for your business.If youāre ready to attract the right leads, personalize your marketing, and grow your email list with ease, tune in now!š Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Need launching help? Work with me 1:1 hereš Check out The Family Photographer Advanced Blue Summit hereš Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with Yesenia FaiellaWebsite: https://www.createyourquiz.comInstagram: https://www.instagram.com/thequizcreatorFree Quiz: What's the Easiest Way to Market YOUR Business?Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøQuiz lead generation strategy, How to grow your email list with a quiz, Using quizzes for business marketing, How to create a quiz funnel, Lead magnet quiz ideas
174. How to Build a Sustainable Marketing Strategy w/ Tayler Cusick-Hollman
52:04||Ep. 174Feeling overwhelmed by marketing and struggling to stay consistent? In Episode 174 of The Systems & Workflow Magic Podcast, I sit down with Tayler Cusick-Hollman to break down how to build a sustainable marketing strategy that actually works. Weāre diving into setting clear marketing goals, avoiding common mistakes, balancing short-term visibility with long-term growth, and using Google Analytics to track whatās working. If youāre ready to simplify your marketing, attract better leads, and create a system that keeps your business visible without the burnout, tune in now! š Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Need launching help? Work with me 1:1 hereš Check out The Family Photographer Advanced Blue Summit hereš Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)š Listen to additional episodes with Tayler Cusick-Hollman hereConnect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with Tayler Cusick-HollmanWebsite: https://www.enji.co/?ref=mjvkymmIG: https://www.instagram.com/enji_co/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøSustainable marketing strategy, Marketing systems for small businesses, How to simplify marketing, Google Analytics for marketing, Marketing strategy tips, Marketing for family photographers
173. How to Confidently Price Your Photography Services & Book Clients Who Pay w/ Brooke Jefferson
40:54||Ep. 173Struggling to price your photography services with confidence? In episode 173 of The Systems and Magic Workflow, I sit down with Brooke Jefferson to break down the biggest pricing mistakes photographers makeāand how to finally charge what youāre worth. Weāre diving into profit-focused pricing strategies, overcoming mindset blocks, and attracting clients who happily pay your rates. If youāre tired of second-guessing your prices, this episode is packed with actionable insights to help you build a profitable and sustainable photography business. Tune in now! š§āØš Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Need launching help? Work with me 1:1 hereš Check out The Family Photographer Advanced Blue Summit hereš Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with Brooke JeffersonWebsite: https://brookejefferson.com/IG: https://www.instagram.com/brookejanaephotoThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøPhotography pricing tips, How to price photography, Photography business pricing, Setting profitable photography rates, Confidently charge for photography, family photography business tips
172. How to Build Value-Based Systems in Your Family Photography Business w/ Jillian Dolberry
45:47||Ep. 172šØ Want to attract the right clients while running a more organized and intentional photography business? In this episode, Jillian Dolberry shares how to build value-based systems in your family photography business so you can streamline your workflow, enhance the client experience, and create a business that truly reflects your core values. Hit play now and start building systems that work for you! š§āØš Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Need launching help? Work with me 1:1 hereš Check out The Family Photographer Advanced Blue Summit hereš Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with Jillian DolberryWebsite: https://jilliandolberry.comIG: https://www.instagram.com/jilliandolberryFree Resource: jilliandolberry.com/quizThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøValue-Based Systems for Family Photographers, Family Photography Business Systems, How to Create Systems for Photographers, Client Experience Systems for Photographers
171. How to Optimize Your Family Photography Service Page for SEO w/ Christy Hunter
48:01||Ep. 171In this episode, I'm joined by SEO expert Christy Hunter to discuss the power of an SEO-optimized service page for family photographers. Christy shares her personal journey of mastering SEO, her top six elements of a high-converting service page, and practical ways to improve your website's search rankings. If you're ready to attract better-qualified leads and book more clients, this is a must-listen!What Youāll Learn in This Episode:ā How SEO plays a crucial role in attracting ideal photography clientsā The importance of a well-crafted service page for conversion ratesā Six must-have elements to optimize your service page for SEOā The impact of pricing transparency on client inquiriesā Why testimonials and guides can boost trust and engagementš Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Are you a small creative biz owner and need 1:1 launching help? Work with me 1:1 hereš Are you a family photographer needing systems/workflow/marketing help? Check out The Family Photographer Advanced Blue Summit hereConnect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with Christy HunterWebsite: https://seocoachingforcreatives.comIG: https://www.instagram.com/seocoachingforcreativesFree Resource: https://seocoachingforcreatives.com/4-steps-to-startThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøTips For Family Photographers, Marketing For Family Photographers, SEO for family photographers, Search Engine Optimization Tips, Family Photographer Education
170. Google Analytics for Family Photographers: Key Metrics to Track w/ Glenneth Reed
28:03||Ep. 170šØ Want to attract more of the right family photography clients? In episode 170 of The Systems and Workflow Magic Podcast, Glenneth Reed breaks down Google Analytics for family photographersāwithout the overwhelm! Learn key metrics to track, how to make data-driven marketing decisions and simple ways to optimize your website traffic. If you're tired of guessing and ready to grow, hit play now! š§āØš Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Need launching help? Work with me 1:1 hereš Check out The Family Photographer Advanced Blue Summit hereConnect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with Glenneth ReedWebsite: https://www.thevisibilitymethod.comIG: https://instagram.com/glennethdotcomFree Resource: https://www.thevisibilitymethod.com/guide-to-getting-visible-on-google/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøTips For Family Photographers, Marketing For Family Photographers, Google Analytics For Family Photographers, Metrics To Track For Family Photographers
169. The Secret to Standing Out in a Crowded Family Photography Market (w/ Makena Delaney)
44:00||Ep. 169šØ Struggling to stand out in the crowded world of family photography? Youāre not alone! With so many photographers competing for the same clients, itās easy to feel lost in the mix. But what if the secret to standing out isnāt about working harderāitās about working smarter with strategic branding and website design? In this episode of The Systems & Workflow Magic Podcast, Iām joined by Makena Delaney, creative strategist and founder of Makena Creative, to uncover the biggest branding mistakes family photographers makeāand how to fix them.š¢ If youāre ready to attract your ideal clients, book more sessions, and confidently market your photography business, this episode is for you!š§ Listen now and start standing out!š Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Need launching help? Work with me 1:1 hereš Need a new Website (Brand + Website Design)? Work with Makena HEREšMakena's Branding Session With Dolly DeLong Photography HEREConnect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with Makena DelaneyWebsite: https://makenadelaney.com/IG: https://www.instagram.com/makena_delaney/Free Resource: 3 Secrets To An Epic WebsiteThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøTips For Family Photographers, Marketing For Family Photographers, Launch Strategy, Website Design, Branding For Photographers
168. Why Google Ads Might Be the Missing Piece in Your Marketing Strategy (w/ Donnie Conley)
45:27||Ep. 168šThinking about running Google Ads but feeling overwhelmed? In this episode, I chat with Donnie Conley of Pandas on Fire Digital Marketing about why Google Ads could be the game-changer your business needs in 2025. We cover the benefits of Google Ads over Meta Ads, budgeting strategies, keyword planning (including negative keywords!), and how to set realistic expectations for paid advertising. If youāve been hesitant about investing in ads, this episode will help you take confident action!š Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Need launching help? Work with me 1:1 hereš Need Google Ads help? Work with Donnie š 3 Easy Google Ad Campaigns (Free Resource) HEREConnect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with Donnie ConleyWebsite: https://pandasonfire.com/dollyHis Free Resource: https://pandasonfire.com/3-easy-campaigns/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøGoogle Ads Strategy, Marketing For Photographers, Tips For Family Photographers, Marketing For Family Photographers, Launch Strategy
167. How to Craft a Seamless Client Workflow for Wedding Photographers Featuring John Mansfield
46:43||Ep. 167š In this episode, John Mansfield shares how to elevate your client experience with a seamless workflow. Learn how to nurture clients from booking to post-wedding, save time with tools, and create a process that leads to raving fans. Hit play for actionable tips to grow your business!š Access FULL episode + transcript + show notes HEREMentioned Resources & Linksš Need launching help? Work with me 1:1 hereConnect with Dolly DeLong Educationš»Websiteš±Instagramš„YouTubeConnect with John MansfieldWebsite: https://allheartphoto.com/IG: https://www.instagram.com/witt.pod/ & https://www.instagram.com/allheartphoto/ Podcast: Wisdom in the Tangents PodcastEducation for Photographers: https://allheartphoto.com/educationHis Free Resource: https://allheartphoto.com/emailguideThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:ā Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-toolsš„³Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!šaffiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ā¤ļøLaunch Strategy, Launching For Photographers, Launch Planning Services