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The Systems and Workflow Magic Podcast
125: How to become a Googled Answer As A Small Business Owner (Let's Chat About SEO) featuring Christy Hunter
Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Googled answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a negative experience into an opportunity to help others.
➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi
Top reasons to listen to the entire episode:
- The importance of SEO for business owners
- How AI can help (but shouldn't replace) you come up with content ideas
- And much more!
Connect with Christy
Website - seocoachingforcreatives.com
Connect with Dolly DeLong
Special Codes From Dolly DeLong:
Create a System for your Marketing with ENJI here (get 15% OFF your first two months)
Want 30% OFF Of Dubsado? Click here
Get started with Riverside for as low as $15 a Month with this link
Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:
✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools
🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
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184. (REPLAY) How to Create a Monthly Money Workflow That Helps You Build a Profitable Business w/ Shanna Skidmore
59:36||Ep. 184Are you ready to gain clarity and confidence in your business finances? Maybe you peek at your numbers every couple of months, but let’s be honest, that just isn’t good for your business, and it is probably adding to the intimidation and overwhelm of the task. In this episode, Shanna Skidmore, of Skidmore Consulting, shares how she crafted her experience as a Fortune 100 Financial Advisor and is now helping entrepreneurs and her students build a profitable business they are comfortable and aligned with. If you are ready to set up a “money date” that will help make managing money much less stressful, this episode is for you!Top reasons to listen to the entire episode:Learn how to conduct an effective “money date” for your business.Dive into Shanna’s easy-to-follow system to kickstart your financial journey.Be motivated to get comfortable with your finances and get over your fear of peeking at the numbers in your business.Full Show Notes Here!Mentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉The Bookkeeping Template For Creatives and use code PODCAST for 20% off!🎉 Do you want to join The Family Photographer's Marketing Society? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Shanna WebsiteConsider the Wildflowers PodcastThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Financial Tips For Small Business Owners, How To Set A Budget, Financial Tips, Budgeting Tips183. (REPLAY) How to Host a High-Converting Virtual Summit w/ Krista Miller
34:11||Ep. 183If you’re thinking about hosting a summit to grow your audience or launch your next offer, this episode is packed with strategies that are still incredibly relevant for 2025. Krista Miller breaks down the exact trends and systems you need to create a high-converting virtual summit that actually works in today's online space.Top reasons to listen to the entire episode:Hear why you should host your own summitLearn how to set your summit apart by having unique messagingFind out how crafting the perfect pitch can help bring in people who are new to summitsLearn the benefits of launching an offer in your summitFull Show Notes Here!Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 The Lead Magnet Master Idea List (HERE) 🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographers' Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Krista MillerWebsite: https://www.summitinabox.co/Instagram: https://www.instagram.com/summitinabox/Krista's summit challengeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Online Virtual Summits, How To Grow Your Email List With Online Virtual Summits, Email List Growth182. (REPLAY) How to Write Copy That Connects and Converts w/ Emily Conley
41:37||Ep. 182Writing copy for your audience can feel intimidating, especially if you're trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes Well, to share her 3-step system to writing copy that connects and converts. Listen in as she highlights the importance of your words, communication, and connection!✅For the full transcription + blog + all the resources/links mentioned, click HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF Flodesk? Click HERE🎉 Do you want to join The Family Photographer's Marketing Society? Click HERE🎉Grab the Freebie:The Brand Voice GuideConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Emily:emilywriteswell.cominstagram.com/emilywriteswellGrab the Freebie:The Brand Voice GuideThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Copywriting tips for small business owners, copywriting tips, writing copy that converts181. (REPLAY) The Secret to Consistently Collecting Raving Client Reviews w/ Kate Dye
39:39||Ep. 181Are you creating an amazing experience for your clients, but not getting the reviews that reflect it? It's not because your clients aren't enjoying it, it's because you don't have the system set up to pull those reviews.In today's episode, Kate Dye joins us to share how she generates raving client reviews through a simple system! Listen in as she walks us through this workflow, plus she's even sharing a free step-by-step guide to setting up the perfect system for getting raving client reviews.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Grab Kate's Freebie here:5 Simple Steps to Getting Better Client ReviewsConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Kate:www.katedyephotography.cominstagram.com/katedyephotoThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️How To Generate Client Reviews, Client Reviews, Client Testimonials To Grow Your Business, Family Photography Business Tips180. (REPLAY) Master the Email Welcome Sequence That Converts w/ Liz Wilcox
43:39||Ep. 180Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this episode with tangible tips that will take you less than an hour to implement! Plus, your email list will be primed and ready to buy all of the amazingness you have to share with them. What more could you want?Top reasons to listen to the entire episode:-What to do with new subscribers so they transform into happy customers-Why having a welcome sequence is key to creating raving fans-The 4 things that should be included in every highly converting welcome sequenceWant to see ALL the resources & read the blog that goes with this podcast episode? Click HEREResources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Are you a family photographer and need weekly marketing help? Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Liz WilcoxWebsite: https://lizwilcox.com/Instagram: https://www.instagram.com/thelizwilcox/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️How To Write Out An Email Sequence That Converts, Email Marketing, Liz Wilcox, Email Marketing Tips179. How to Create a One of a Kind Customer Experience That Converts w/ Nadine Nethery
43:38||Ep. 179Want to stand out in a sea of sameness? It starts with a customer experience that actually converts.In episode 179, I’m joined by customer experience strategist Nadine Nethery, who’s breaking down how to build a thoughtful, streamlined, and stand-out client journey—from inquiry to delivery and beyond. Whether you're a service provider, course creator, or photographer, these practical ideas will help you create an experience your clients can’t stop talking about.Tune in now and start building a client experience that does the heavy lifting for you—then head to the show notes (aka scroll below) to grab Nadine’s free private podcast, Mastering CX.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect With Nadine NetheryMastering CX, the Private Podcast: https://link.candocontent.com/dollyWebsite: https://www.candocontent.comInstagram: https://www.instagram.com/candocontentThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, SOPS, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗Affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️customer experience strategy, client journey tips, improve client experience, better onboarding process, client retention strategies178. 5 Powerful Ways to Use AI for Your Next Launch as a Solo Business Owner
35:33||Ep. 178Think AI is just for big businesses with big teams? Think again. In this solo episode, I’m pulling back the curtain on how I used AI to streamline, simplify, and strategically execute my latest launch—while working less than 20 hours a week. Whether you're planning a summit, course, or digital product launch, these five actionable ways to use AI will help you ditch the overwhelm and show up with confidence.Ready to launch smarter, not harder? Hit play and take notes because I know you’ll want to try at least one of these strategies for your next launch.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Want to simplify your email marketing strategy? Listen to episode 157 with Ashlyn Carter HERE🎉 Do you want to join The Family Photographer's Marketing Society? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️AI for small business owners, how to use AI for a launch, solo business owner launch strategy, AI tools for digital product launches, using ChatGPT for marketing and content creation177. The Ultimate Tech Stack for Creative Entrepreneurs: Showit, HoneyBook, and Flodesk w/ Octavia Elease
33:41||Ep. 177Feeling overwhelmed trying to piece together your client experience with clunky systems? In Episode 177 of the Systems & Workflow Magic Podcast, I sit down with Octavia Elease to talk about how to create a seamless and branded client journey using her favorite tools: Showit, HoneyBook, and Flodesk.We’re diving into how to strategically connect your website, CRM, and email marketing platforms, why consistent branding across all platforms matters, and how to automate the client experience without losing the personal touch. Whether you’re a photographer, designer, or service provider, this episode will show you how to simplify your backend with a tech stack that actually works for you.If you’re ready to streamline your systems and elevate your client experience, tune in now!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Octavia EleaseWebsite: https://octaviaelease.comInstagram: https://www.instagram.com/octaviaeleaseSuccess on Paper Podcast: https://octaviaelease.com/podcastThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Client experience workflow tools, Best CRM for creative entrepreneurs, How to connect Showit, HoneyBook, and Flodesk, Creative business automation systems, Tech stack for service-based businesses176. Meta Ads 101: What to Know Before You Spend a Dime w/ Kwadwo Sampany-Kessie
36:12||Ep. 176Are Meta ads really worth it—or are you just throwing money away? In this episode, I’m joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who’s breaking down Meta Ads 101 in the most practical and approachable way. We’re talking about what systems you need in place before running ads, how to know if your business is actually ready for paid traffic, and why understanding the value of a lead can make or break your ad strategy. Whether you're a service provider or a family photographer, this episode will help you demystify Meta ads and approach them with clarity and confidence.🎧 Tune in now and walk away with a clearer understanding of how to use Meta ads strategically—and without wasting a dime.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here📧 Emails Needed For A Launch (Free Guide) 🔗 AD testing Cheat Code (use code DOLLY) (for $1) HERE🔎 Where Is Your Traffic Coming From? (YouTube Video) Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Kwadwo Sampany-KessieWebsite: https://theartofonlinebusiness.comInstagram: https://www.instagram.com/quayjoFree Resource: Ad Testing Cheat CodeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️How to get started with Meta ads, Beginner Facebook and Instagram ads strategy, Meta ads tips for small business owners, Running Meta ads for service-based businesses, Facebook ads vs. organic marketing for photographers