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The Systems and Workflow Magic Podcast
115: Launch Management and Launch Planning Tips From Brooke Scott
In this episode, I speak with Systems and Funnel Expert, Brooke Scott about launch management and planning considerations that you need to consider, especially if you have a digital product, course, or service that you want to launch tools, and strategies to go from scattered to streamlined with purpose because we know it can get overwhelming but you CAN break your next launch down in feasible and actionable steps as a small business owner!
➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systemsandworkflowmagic.com/
🎙️Access the Private Podcast on the four phases of a launch HERE
Top reasons to listen to the entire episode:
- Focus on reverse engineering projects
- Assessing your tech stack
- And why the client experience should be the central focus of your automated system
Connect with Brooke Scott
Website - www.projectgrowthmode.com
Connect with Dolly DeLong
Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:
âś…Sign up for weekly reminders to stay up to date on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://dollydelongphotography.com/automate
🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
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178. 5 Powerful Ways to Use AI for Your Next Launch as a Solo Business Owner
35:33||Ep. 178Think AI is just for big businesses with big teams? Think again. In this solo episode, I’m pulling back the curtain on how I used AI to streamline, simplify, and strategically execute my latest launch—while working less than 20 hours a week. Whether you're planning a summit, course, or digital product launch, these five actionable ways to use AI will help you ditch the overwhelm and show up with confidence.Ready to launch smarter, not harder? Hit play and take notes because I know you’ll want to try at least one of these strategies for your next launch.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HERE🎉 Want to simplify your email marketing strategy? Listen to episode 157 with Ashlyn Carter HERE🎉 Do you want to join The Family Photographer's Marketing Society? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️AI for small business owners, how to use AI for a launch, solo business owner launch strategy, AI tools for digital product launches, using ChatGPT for marketing and content creation177. The Ultimate Tech Stack for Creative Entrepreneurs: Showit, HoneyBook, and Flodesk w/ Octavia Elease
33:41||Ep. 177Feeling overwhelmed trying to piece together your client experience with clunky systems? In Episode 177 of the Systems & Workflow Magic Podcast, I sit down with Octavia Elease to talk about how to create a seamless and branded client journey using her favorite tools: Showit, HoneyBook, and Flodesk.We’re diving into how to strategically connect your website, CRM, and email marketing platforms, why consistent branding across all platforms matters, and how to automate the client experience without losing the personal touch. Whether you’re a photographer, designer, or service provider, this episode will show you how to simplify your backend with a tech stack that actually works for you.If you’re ready to streamline your systems and elevate your client experience, tune in now!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Emails needed for a launch (Free PDF) HERE🎉 Want to get 50% OFF of Flodesk? Click HEREConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Octavia EleaseWebsite: https://octaviaelease.comInstagram: https://www.instagram.com/octaviaeleaseSuccess on Paper Podcast: https://octaviaelease.com/podcastThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Client experience workflow tools, Best CRM for creative entrepreneurs, How to connect Showit, HoneyBook, and Flodesk, Creative business automation systems, Tech stack for service-based businesses176. Meta Ads 101: What to Know Before You Spend a Dime w/ Kwadwo Sampany-Kessie
36:12||Ep. 176Are Meta ads really worth it—or are you just throwing money away? In this episode, I’m joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who’s breaking down Meta Ads 101 in the most practical and approachable way. We’re talking about what systems you need in place before running ads, how to know if your business is actually ready for paid traffic, and why understanding the value of a lead can make or break your ad strategy. Whether you're a service provider or a family photographer, this episode will help you demystify Meta ads and approach them with clarity and confidence.🎧 Tune in now and walk away with a clearer understanding of how to use Meta ads strategically—and without wasting a dime.📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here📧 Emails Needed For A Launch (Free Guide) 🔗 AD testing Cheat Code (use code DOLLY) (for $1) HERE🔎 Where Is Your Traffic Coming From? (YouTube Video) Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Kwadwo Sampany-KessieWebsite: https://theartofonlinebusiness.comInstagram: https://www.instagram.com/quayjoFree Resource: Ad Testing Cheat CodeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️How to get started with Meta ads, Beginner Facebook and Instagram ads strategy, Meta ads tips for small business owners, Running Meta ads for service-based businesses, Facebook ads vs. organic marketing for photographers175. How to Create a Quiz That Attracts & Converts Your Ideal Clients W/ Yesenia Faiella
43:40||Ep. 175Struggling to grow your email list with quality leads? In Episode 175 of The Systems & Workflow Magic Podcast, I sit down with Yesenia Faiella on how to create a quiz that attracts and converts your ideal clients.We’re diving into why quizzes outperform traditional lead magnets, how to craft engaging quiz questions that segment your audience, and the exact steps to turn quiz takers into paying clients. Whether you're a family photographer, service provider, or digital product creator, this episode will help you simplify your lead generation strategy and build a quiz that works for your business.If you’re ready to attract the right leads, personalize your marketing, and grow your email list with ease, tune in now!📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Yesenia FaiellaWebsite: https://www.createyourquiz.comInstagram: https://www.instagram.com/thequizcreatorFree Quiz: What's the Easiest Way to Market YOUR Business?Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Quiz lead generation strategy, How to grow your email list with a quiz, Using quizzes for business marketing, How to create a quiz funnel, Lead magnet quiz ideas174. How to Build a Sustainable Marketing Strategy w/ Tayler Cusick-Hollman
52:04||Ep. 174Feeling overwhelmed by marketing and struggling to stay consistent? In Episode 174 of The Systems & Workflow Magic Podcast, I sit down with Tayler Cusick-Hollman to break down how to build a sustainable marketing strategy that actually works. We’re diving into setting clear marketing goals, avoiding common mistakes, balancing short-term visibility with long-term growth, and using Google Analytics to track what’s working. If you’re ready to simplify your marketing, attract better leads, and create a system that keeps your business visible without the burnout, tune in now! 📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)🎉 Listen to additional episodes with Tayler Cusick-Hollman hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Tayler Cusick-HollmanWebsite: https://www.enji.co/?ref=mjvkymmIG: https://www.instagram.com/enji_co/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Sustainable marketing strategy, Marketing systems for small businesses, How to simplify marketing, Google Analytics for marketing, Marketing strategy tips, Marketing for family photographers173. How to Confidently Price Your Photography Services & Book Clients Who Pay w/ Brooke Jefferson
40:54||Ep. 173Struggling to price your photography services with confidence? In episode 173 of The Systems and Magic Workflow, I sit down with Brooke Jefferson to break down the biggest pricing mistakes photographers make—and how to finally charge what you’re worth. We’re diving into profit-focused pricing strategies, overcoming mindset blocks, and attracting clients who happily pay your rates. If you’re tired of second-guessing your prices, this episode is packed with actionable insights to help you build a profitable and sustainable photography business. Tune in now! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Brooke JeffersonWebsite: https://brookejefferson.com/IG: https://www.instagram.com/brookejanaephotoThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Photography pricing tips, How to price photography, Photography business pricing, Setting profitable photography rates, Confidently charge for photography, family photography business tips172. How to Build Value-Based Systems in Your Family Photography Business w/ Jillian Dolberry
45:47||Ep. 172🚨 Want to attract the right clients while running a more organized and intentional photography business? In this episode, Jillian Dolberry shares how to build value-based systems in your family photography business so you can streamline your workflow, enhance the client experience, and create a business that truly reflects your core values. Hit play now and start building systems that work for you! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit here🎉 Check out The Family Photographer's Inner Circle: The Business Edition Private Podcast here (free)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Jillian DolberryWebsite: https://jilliandolberry.comIG: https://www.instagram.com/jilliandolberryFree Resource: jilliandolberry.com/quizThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Value-Based Systems for Family Photographers, Family Photography Business Systems, How to Create Systems for Photographers, Client Experience Systems for Photographers171. How to Optimize Your Family Photography Service Page for SEO w/ Christy Hunter
48:01||Ep. 171In this episode, I'm joined by SEO expert Christy Hunter to discuss the power of an SEO-optimized service page for family photographers. Christy shares her personal journey of mastering SEO, her top six elements of a high-converting service page, and practical ways to improve your website's search rankings. If you're ready to attract better-qualified leads and book more clients, this is a must-listen!What You’ll Learn in This Episode:✅ How SEO plays a crucial role in attracting ideal photography clients✅ The importance of a well-crafted service page for conversion rates✅ Six must-have elements to optimize your service page for SEO✅ The impact of pricing transparency on client inquiries✅ Why testimonials and guides can boost trust and engagement📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Are you a small creative biz owner and need 1:1 launching help? Work with me 1:1 here🎉 Are you a family photographer needing systems/workflow/marketing help? Check out The Family Photographer Advanced Blue Summit hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Christy HunterWebsite: https://seocoachingforcreatives.comIG: https://www.instagram.com/seocoachingforcreativesFree Resource: https://seocoachingforcreatives.com/4-steps-to-startThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Tips For Family Photographers, Marketing For Family Photographers, SEO for family photographers, Search Engine Optimization Tips, Family Photographer Education170. Google Analytics for Family Photographers: Key Metrics to Track w/ Glenneth Reed
28:03||Ep. 170🚨 Want to attract more of the right family photography clients? In episode 170 of The Systems and Workflow Magic Podcast, Glenneth Reed breaks down Google Analytics for family photographers—without the overwhelm! Learn key metrics to track, how to make data-driven marketing decisions and simple ways to optimize your website traffic. If you're tired of guessing and ready to grow, hit play now! 🎧✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 Need launching help? Work with me 1:1 here🎉 Check out The Family Photographer Advanced Blue Summit hereConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeConnect with Glenneth ReedWebsite: https://www.thevisibilitymethod.comIG: https://instagram.com/glennethdotcomFree Resource: https://www.thevisibilitymethod.com/guide-to-getting-visible-on-google/Thanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, marketing and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Tips For Family Photographers, Marketing For Family Photographers, Google Analytics For Family Photographers, Metrics To Track For Family Photographers