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The Systems and Workflow Magic Podcast
114: How to Use Google Ads to Your Advantage for the Next Launch of Your Business featuring Glenneth Reed
In this episode I speak with Google Ads and online marketing expert, Glenneth Reed, about the importance of utilizing Google Ads and SEO strategies when launching digital products or services. We discuss the significance of setting up Google Analytics ahead of launch to collect and analyze data and optimize sales pages for search engines. She also shares useful tips on tracking, and managing data streams, and why using Google Ads can greatly benefit a launch.
➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systemsandworkflowmagic.com/
🎙️Access the Private Podcast on the four phases of a launch HERE
Top reasons to listen to the entire episode:
- Learn the importance of utilizing Google Ads to grow your business
- How GA4 can help show you where your audience is coming from
- And much more!
Connect with Glenneth
Website - thevisibilitymethod.com
IG - @glennethdotcom
Connect with Dolly
Getting Started With Systems (a Free Workshop)
Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:
✅Sign up for weekly reminders to stay up to date on all things systems and workflow magic (tips to better automate the backend of your business) by signing up for the FREE 90-minute workshop on getting started with 5 systems to impact the BACKEND of your business here
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160. Streamline Your Canva Workflow: Expert Tips for Organizing, Creating, and Batching Content w/ Emily Connors
39:38||Ep. 160🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong dives into Canva with special guest Emily Connors, one of only 53 Canva Verified Experts globally! If you’re a solo business owner looking to streamline your content creation process, this episode is packed with actionable insights to help you save time, stay consistent, and build trust with your audience. Dolly and Emily explore the importance of having a Canva workflow, organizing your designs, and using advanced features to level up your branding.Top reasons to listen to this episode:⭐️ Master Canva Organization: Learn Emily’s expert tips on creating a folder hierarchy and utilizing Canva’s Brand Kit to stay consistent.⭐️ Save Time with Systems: Discover how to batch content like a pro, reuse templates, and speed up your workflow.⭐️ Explore Advanced Features: Uncover little-known Canva tools, like editing reels and using automatic captions and page numbers.🎧 Don’t miss this episode if you’re ready to turn Canva into your secret weapon for creating professional, on-brand content with ease.📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 The Emails Needed For Your Next Launch (Free PDF) Connect With Emily ConnorsWebsiteInstagramFREE Resource: The 7 Day Insta Starter KitConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️159. Case Study: How Bekah Read Successfully Pivoted to a Profitable Live Launch Strategy
52:31||Ep. 159🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong explores how to turn a struggling evergreen offer into a thriving live launch with special guest Bekah Read! This episode is a must-listen if you’re a solo business owner looking to reimagine your launch strategy and breathe new life into your offers. Dolly and Bekah dive into a real-life case study, sharing how Bekah pivoted her evergreen course to a profitable live launch. You’ll gain practical insights into creating a pre-launch runway, leveraging affiliates, and running a buzz-worthy hype event.✨ Tune in to discover actionable steps to turn your launch struggles into a thriving success. Top reasons to listen to this episode:⭐️ Learn How to Pivot Successfully: Hear how Bekah transitioned from evergreen frustration to live launch profitability.⭐️ Get Pre-Launch Strategies: Explore tips for planning a clear, five-week pre-launch runway that drives engagement.⭐️ Discover the Power of Collaboration: Find out how leveraging affiliates and crafting a compelling hype event can boost your results.🎧 Don’t miss this episode if you’re ready to transform your launch approach and confidently connect with your audience. For even more support, check out Dolly’s Digital Product Launch Success Planner—a Trello board designed to help you quickly organize every launch phase of your launch. 📖 Access FULL episode + transcript + shownotes HEREMentioned Resources & Links🎉 The Emails Needed For Your Next Launch (Free PDF) Connect With Rebekah ReadWebsiteInstagramYouTubeFREE Training (How To Design A Website In a Weekend)Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️158. How to Plan Your Launch Using Trello: A Step-by-Step Guide for Business Owners
37:50||Ep. 158🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong dives into the powerful role Trello plays in simplifying launch planning for small business owners! If you’re a solo business owner looking to streamline your launch process and keep all the moving pieces organized in one place, this episode is for you.Dolly shares her step-by-step guide to using Trello to plan every launch phase, from brainstorming in the pre-pre-launch phase to wrapping up post-launch tasks. You’ll hear practical tips on how to batch content, set up an efficient workflow, and customize Trello to fit your specific business needs.✨ Tune in to discover how Trello can turn launch planning into a manageable and enjoyable process. ✨Top reasons to listen to this episode:⭐️ Learn How to Simplify Launch Planning: Dolly breaks down her proven Trello workflow for organizing every launch phase.⭐️ Discover the Power of Pre-Planning: Explore tips for batching content and strategically preparing for a stress-free launch.⭐️ Get Inspired to Create Your Digital Hub: See how a tool like Trello can centralize your tasks, deadlines, and ideas to keep you on track.🎧 Don’t miss this episode if you’re ready to remove the overwhelm from your first (or next) launch! For a deeper dive, check out Dolly’s Digital Product Launch Success Planner—a Trello board designed to help you easily organize your launch. ✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 The Emails Needed For Your Next Launch (Free PDF) 🛒 My Black Friday Sale (happening November 18th-November 22nd, 2024) (it'll reroute if the date is expired)🛒 My Launch Trello Board (Use Code DOLLY at checkout for 20% OFF) Connect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining me on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️157. How The CopyBank Club Can Simplify Your Email Marketing Strategy with Ashlyn Carter
32:39||Ep. 157🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong sits down with copywriter for creatives, Ashlyn Carter, to discuss how her CopyBank Club can simplify your email strategy! If you’re a small business owner looking to connect with your audience through authentic, engaging emails—without spending hours each week—this episode is for you.Ashlyn shares how her CopyBank Club provides monthly templates, video guides, and email strategies designed to make email marketing easy, effective, and enjoyable. You’ll hear tips for balancing service-focused emails with sales content, using AI to personalize templates, and building stronger relationships through email.✨ Tune in to discover how to make email marketing a tool you love instead of a chore. ✨Top reasons to listen to this episode:⭐️ Learn How to Simplify Your Email Marketing: Ashlyn breaks down the CopyBank Club’s approach to creating high-quality emails in less time.⭐️ Explore Tips for More Engaging Emails: Discover ways to make emails conversational and fun while staying true to your brand voice.⭐️ Find Out How to Use AI in Your Emails: Dolly and Ashlyn discuss how AI tools can save you time and enhance personalization.🎧 Don’t miss this episode if you’re ready to elevate your email strategy with ease! For a deeper dive, check out Ashlyn’s CopyBank Club to get templates and guidance that will transform the way you approach email marketing. ✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 The Emails Needed For Your Next Launch (Free PDF) 🛒 The CopyBank Club (get 50% off your first 3 months) (No need to use any codes) 🛒 The CopyBar (Ashlyn's Shop)*Connect With Ashlyn💻 WebsiteConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️156. 7 Black Friday Offers That Are Beyond the 40% Off Discount
40:37||Ep. 156🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong shares 7 Black Friday Strategies Beyond the 40% OFF discount! Whether you’re a small business owner ready to try something new or looking to set your business up for a successful 2025, this episode has practical and creative ideas that go beyond the usual markdowns.Dolly dives into ideas that help you design strategic, irresistible offers that add value and serve your clients more meaningfully. You’ll learn how to sweeten service packages, create templates and tutorials, and even host a masterclass or private audio series that meets clients where they are!✨ Tune in to transform your Black Friday approach with thoughtful, results-driven strategies that go beyond just discounts. ✨Top reasons to listen to this episode:⭐️ Explore High-Impact Black Friday Ideas: Discover unique strategies to set your business apart and add value to your clients.⭐️ Learn Tips to Fill Slower Months: Dolly shares ways to add bonuses or sweeten packages to fill your calendar during off-seasons.⭐️ Turn Your Expertise into Valuable Products: Ideas on creating tutorials, group programs, and even a private audio series showcasing your knowledge.🎧 Don’t miss this chance to rethink your Black Friday sale! If you're looking for a way to make planning a breeze, check out the Simplified Black Friday Sales Kit for templates, swipe files, and Canva graphics to set up your entire sale in three hours or less! ✨📖 Access FULL episode + transcript + show notes HEREMentioned Resources & Links🎉 The Emails Needed For Your Next Launch (Free PDF) 🛒 The Simplified Black Friday Sales KitConnect with Dolly DeLong Education💻Website📱Instagram🎥YouTubeThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️155. The best investments I made for my business in 2024
46:28||Ep. 155🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong reflects on the top five business investments she made in 2024 that have transformed her approach to running two distinct sides of her business: family photography and launching education. Dolly shares her journey of balancing organic marketing strategies, investing in SEO-driven tools, and using sustainable systems to avoid burnout. She dives into the lessons learned from collaborating with experts like Stephanie Kase, Ashlyn Carter, and Donnie from Pandas on Fire, emphasizing the power of long-term planning, email marketing, and tracking KPIs to create sustainable growth. Tune in for practical insights on building a business without overworking and learn how intentional investments can help you stay streamlined and successful.Top reasons to listen to the entire episode:⭐️ Discover the Power of Intentional Investments: Learn how my strategic investments—like Stephanie Kase’s Organic Marketing Club and Ashlyn Carter’s CopyBankClub—have helped me build sustainable systems across two business models.⭐️ Balance Organic and Paid Marketing Strategies: Hear my experience using organic SEO and Google Ads (with the help of Pandas on Fire) to grow my business while avoiding burnout and managing marketing.⭐️ Practical Tools for Sustainable Business Growth: Get inspired by my favorite tools and systems.📖 Access FULL episode + transcript + show notes HEREMentioned Resources:🎉 The Emails Needed For Your Next Launch (Free PDF) Links Mentioned in this episodeOnline Marketing Club (affiliate link)Enji (affiliate link)AshlynCarter’s Copybank ClubKara Duncan (Blogging + Pinterest Services)Donnie Conley (Pandas on Fire) Google Ads ServicesConnect with Dolly DeLong Education💻Website📱InstagramThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️Building Sustainable Micro Funnels with SEO Blogging and Pinterest W/ Kara Duncan
40:05|🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong speaks with Kara Duncan, a content marketing expert specializing in SEO-driven blog content and Pinterest strategies for women-owned service-based businesses. They discuss the importance of sustainable marketing strategies, the concept of micro funnels, and how to effectively use Pinterest to drive traffic and convert leads. Kara shares her journey into the world of blogging and SEO, emphasizing the long-term benefits of these strategies and the need for commitment and consistency in content creation. In this conversation, Kara and Dolly discuss practical strategies for content marketing, mainly focusing on blogging and Pinterest. They emphasize the importance of creating a sustainable marketing plan, utilizing SEO, and developing efficient workflows to maximize content creation. The discussion also highlights the role of AI tools in repurposing content and the significance of maintaining a long-term perspective in marketing efforts.Top reasons to listen to the entire episode:⭐️Learn the Power of Micro Funnels: Discover how SEO blogging and Pinterest can work together to create sustainable micro funnels that guide potential clients through your business journey seamlessly.⭐️Actionable Marketing Strategies: Kara Duncan shares practical tips on building long-term, search-driven marketing strategies—without relying on algorithms or trendy social media tactics.⭐️Optimize Your Blog and Pinterest Workflow: Get insider advice on structuring your blog posts and pins to nurture cold leads effectively and grow your audience over time.📖 Access FULL episode + transcript + show notes HEREMentioned Resources:🎉 The Emails Needed For Your Next Launch (Free PDF) Connect with Kara Duncan💻 Website📱Instagram🎙️The Kara Report 🎁 https://thekarareport.com/roadmap (her Freebie) Connect with Dolly DeLong Education💻Website📱InstagramThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️153: Mastering the Art of Strategic Sales Workflows: Andee Hart’s Tips for Authentic Sales Success
44:54|🎉 In this episode, Dolly DeLong is joined by Andee Hart to explore The Art of Strategic Sales Workflows. Andee shares her expertise in creating sales systems that feel authentic, intentional, and effective for entrepreneurs who want to streamline their sales process without sacrificing that personal touch.Whether you’re struggling to make sales feel less "icky" or seeking a streamlined system that drives consistent revenue, this episode has you covered. Tune in to learn how to develop workflows that genuinely connect with clients and deliver actual results, no matter where you are in your business journey!Top reasons to listen to the entire episode:Learn How to Create Authentic Sales SystemsActionable Strategies for Streamlining Your Sales ProcessIncorporating Personal Touchpoints to Build Client Loyalty📖 Access FULL episode + show notes HEREMentioned Resources:🎉 The Emails Needed For Your Next Launch (Free PDF) Connect with Andee Hart💻 Website📱Instagram🎙️She Sells Differently PodcastConnect with Dolly DeLong Education💻Website📱InstagramThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️152: How To Design A High-Converting Black Friday Sales Page (Part 3 Of The Black Friday Series w/ Mara Kucirek & Bekah Read)
22:28|🎉 In this episode, Dolly DeLong, Mara Kucirek, and Bekah Read dive into the essential elements of designing a high-converting Black Friday sales page. This episode wraps up a three-part series, giving you the insights to create a strategic, simple, and compelling Black Friday campaign.Whether you’re planning your first Black Friday sale or looking to optimize your current sales page, this episode covers everything from refining your copy to enhancing your page design to convert more visitors into buyers. These expert tips will help you stand out and maximize your Black Friday sale on one of the year's biggest shopping days!Top reasons to listen to the entire episode:Strategic Copywriting for Black Friday – Learn why your copy needs to be the foundation of your sales page and how to tweak it for maximum impact in 2024.Mobile Optimization Musts—Discover why ensuring your sales page is mobile-friendly is critical and how to avoid losing sales to mobile users.Create Urgency to Drive Action—Get actionable tips on incorporating countdown timers, clear CTAs, and urgency triggers to encourage quick decision-making and purchases.📖 Access FULL episode + show notes HEREMentioned Resources:🎉2024 Black Friday Trends Masterclass💻 The Black Friday Simplified Sales KitConnect with Mara📱 Instagram💻 Website🎙️ PodcastConnect with Bekah📱 Instagram🎥 YouTubeConnect with Dolly DeLong Education💻Website📱InstagramThanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools🥳Post a screenshot and some of your favorite key takeaways on your IG story, and tag me @dollydelongeducation so I can repost it!🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️