The Sugarcraft Junkies

A podcast about all things sugarcraft, for professionals, hobby bakers and everyone in between.

From interviews to new products we explore the latest developments in the industry, discuss what we're up to and what's caught our attention.


Hosted by Sam Hamer, owner of Cake Innovations and Erica Fernando, owner of Little Whisk. With over 30 years experience between them including making cakes for friends and family, starting a business, running a shop, demonstrating and teaching they have an insight into many aspects of the industry and a love of all things sugarcraft

Sam Hamer

Sam is the nutty Sugarcraft Junkie, who until recently owned a sugarcraft shop.

Erica Fernando

Erica is the creative sugarcraft junkie. She started Little Whisk in 2016 and began by selling wedding and celebration cakes.She is now an Accredited Demonstrator for the British Sugarcraft Guild and teaches at branches around the South East. She came to cake through a love of craft, having spent ALL her childhood pocket money on glitter pens, sequins, fabric, stationery and Fimo. She currently dabbles in stained glass, papercraft, sewing, cross stitch, dance and aerial when not cake-ing and is trying to learn to draw and paint.

Additional contact information

Wanna buy our merch? We have 2 stores. The UK based Teemill store is linked on our website. Its an eco friendly factory based in the UK. We also have a USA based store with Teepublic. They stock a larger size range than Teemill. http://tee.pub/lic/WePpzOMKlJg