The Spirits Business Podcast

  • 34. 34. Bacardi: global senior vice-president Pedro Mendonça discusses the brand's profound impact on the rum category

    01:04:10||Season 1, Ep. 34
    Pedro Mendonça is almost a year into his into his role of global senior vice-president for Bacardi and rums. His experience is vast, spanning more than 30 years in the spirits industry, and working for the likes of Diageo, leading teams in Latin America, Asia Pacific and worldwide. As you’ll hear during our conversation, at Bacardi, Pedro’s focus is on building on the rum brand’s 163-year legacy. Pedro speaks with such honesty about his approach to purposeful brand growth – and it’s not solely about education; people, relationships, movement, and enjoyment are all just as important to the future success of the brand, and the rum category as a whole. We also cover the topic of rum’s premiumisation journey, the significance of the globally name-called Bacardi and Coke order, and exciting areas of opportunity for the category.Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
  • 33. 33. Glendalough Distillery: how Geraldine Kavanagh turned her love of the outdoors into a full-time foraging career

    45:44||Season 1, Ep. 33
    While most of us are tied to computers, mobiles or any other form of technology for most of the working day – and let’s face it, probably in our spare time too – Geraldine Kavanagh’s experience is the polar opposite. Her passion for outdoors led her into foraging, which she has turned into a full-time career, creating award-winning gins at Ireland’s Glendalough Distillery. In this episode, Geraldine and I discuss her love of nature, the challenges and ease of sourcing botanicals in the wild, and tips for anyone eager to safely try their hand at foraging. I guarantee you will want to switch off from the digital world and head outside after hearing Geraldine’s story and words of wisdom in this episode.Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
  • 32. 32. Southern Glazer's Wine & Spirits: insights into the latest data and trends shaping the US

    01:05:45||Season 1, Ep. 32
    Southern Glazer’s Wine & Spirits is one of the most renowned distribution companies in the US. But what sets it apart? And what are the key challenges facing brands looking to expand their distribution footprint in the States at present? This week’s podcast guest is Zachary Poelma, who is Southern Glazer’s senior vice-president of commercial intelligence. During our conversation, Zach goes into detail about which categories are growing well at present, the trends he is seeing, and his outlook on the spirits market over the next couple of years. Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
  • 31: May Fox Communications: how to harness the power of PR and turn your brand into a global success story

    58:25|
    There’s good PR and there’s bad PR, and then there are those who truly excel in communications – and Emily Harris is one of the best. In 2012, Emily took her experience in both agency PR and in-house communications, and established her award-winning company, May Fox Communications. In this episode, I asked Emily about the key differences between working for an agency and being in-house, and what non-negotiable skills are needed to thrive in both environments. We also covered the rapidly evolving landscape of spirits PR, why spirits brands cannot overlook the power of good PR, and how to cultivate professional relationships between both clients and media professionals that last. And for any aspiring professionals new to PR and communications, or spirits brands looking to build their own PR and marketing strategies, Emily offers some great words of wisdom throughout the episode.Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
  • 30. 30. Beanie Espey: what it's like curating one of the world's rarest whisky auctions, The Distillers One of One

    01:02:01||Season 1, Ep. 30
    Beanie Espey has had such an interesting career. From the world of big beauty brands to spirits, from sales to marketing and even brand establishment, Beanie’s expertise is vast. In this episode, you’ll hear us chat about Beanie managing The Last Drop Distillers and working with her father, industry veteran James Espey, the highs and lows of launching a brand, and importantly her role with The Distillers Charity, curator of the One of One Distillers Charity auction, which has raised millions of pounds for charities that hare helping to improve the lives of young people across Scotland. And as you'll hear, curating one of the rarest whisky auctions in the world, and all for charity, is no mean feat – but a highly rewarding one that makes all the hard work worthwhile. Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
  • 29. 29. Double Dutch: strategic growth lessons and why women-led start-ups need more VC support

    54:30||Season 1, Ep. 29
    It’s been 10 years since twin sisters Joyce and Raissa de Haas launched their acclaimed tonic and mixer brand Double Dutch, a brand that has been instrumental in shaping the premium mixer market. To mark the occasion, Double Dutch has undergone a significant rebrand this year, which we’ll cover later in this episode. We also discuss the business decisions and strategies that helped grow the brand into a global success story, how to remain creative, inspired and competitive, plus why we desperately need more VC funding for women-founded businesses.Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
  • 28. 28. Stock Spirits Group: mergers, acquisitions and creating value in a competitive spirits environment

    59:38||Season 1, Ep. 28
    Stock Spirits Group CEO Jean-Christophe Coutures has his sights set firmly on growth in Europe. Where many are chasing super-premium-plus spirits sales, Jean-Christophe is confidently building a loyal audience with affordable, high-quality products. Following a few years of high-profile mergers and acquisitions for Stock Spirits Group, and heavy investment in categories such as Scotch whisky, Jean-Christophe believes the company is in good shape to weather the current challenging economic and geopolitical climate, and explains why the group’s sustainable practices will be equally as important to long-term financial success as new product innovation.Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
  • 27. 27. The Diplomat: the story behind Hong Kong's first Pinned bar

    57:01||Season 1, Ep. 27
    There are two parts to The Diplomat bar in Hong Kong; the first is akin to an American tavern, with high-counter seating, and low lighting. Then down a pink corridor is the exclusive Social Club, with a contrast of dark seating and pink stools, an impressive vinyl collection, and a DJ booth to really get the party started. American John Nugent shares his journey and the concept behind his bar, and how he and his team fuse flavours from the US and Hong Kong to make some truly killer cocktails, and how the bar’s efforts and ethos secured it Hong Kong’s first Pin from global bar recognition system The Pinnacle Guide, truly putting this speakeasy at the forefront of Asian hospitality.Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
  • 26. 26. Mangrove Global: finding growth and profitability in a challenging economic environment

    01:08:58||Season 1, Ep. 26
    If you’re a brand owner, hospitality worker, distributor – or involved in any other facet of the spirits trade, and are feeling somewhat frustrated or concerned about the multiple headwinds and challenges facing the industry, then do not skip this episode. Our podcast host, Melita Kiely, editor-in-chief of The Spirits Business magazine, sat down with Nick Gillett from Mangrove Global to chat about the current state of the industry, covering inflation, tax increases, sustainability pressures, staff recruitment and retention, and market trends. Nick speaks incredibly candidly about the challenges – alongside many, many opportunities that still remain for growth and profitability. Plus, for any new brands or those just about to launch, he gives some very clear advice on how to gear yourselves up for the best chance of success.Keep up to date with the latest spirits and cocktail news from The Spirits Business here:https://www.thespiritsbusiness.com/Follow along on Instagram:https://www.instagram.com/spiritsbusiness/Keep updated on LinkedIn:https://www.linkedin.com/company/spirits-business/Follow along on X (formerly Twitter):https://x.com/spiritsbusinessFind us on Threads:https://www.threads.net/@spiritsbusinessTake a look at our videos on our YouTube channel:https://www.youtube.com/@TheSpiritsBusinessMagazineThe Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
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