Share

cover art for The ART of Marketing with Amanda Rassi, SVP & CMO of The Michaels Companies

The Speed of Culture Podcast

The ART of Marketing with Amanda Rassi, SVP & CMO of The Michaels Companies

Season 1, Ep. 107

In this episode of The Speed of Culture, Matt Britton chats with Amanda Rassi, the Senior Vice President and Chief Marketing Officer at The Michaels Companies. Amanda explores the evolving retail landscape, the role of customer data in marketing, and how Michaels fosters creativity through its products and community initiatives. 



Follow Suzy on Twitter: @AskSuzyBiz

Follow Amanda Rassi on LinkedIn

Subscribe to The Speed of Culture on your favorite podcast platform.

And if you have a question or suggestions for the show, send us an email at suzy@suzy.com


More episodes

View all episodes

  • 130. Convenience is Key: Jill Pavlovich on How Albertsons is Innovating Grocery Shopping

    30:30||Season 1, Ep. 130
    In this episode of The Speed of Culture, Matt Britton sits down with Jill Pavlovich, Senior Vice President of Digital Shopping Experiences at Albertsons Companies. Jill explores the critical role of data in personalizing consumer interactions, the importance of customer loyalty, and how Albertsons is navigating the shift towards eCommerce while maintaining a strong in-store presence. Follow Suzy on Twitter: @AskSuzyBizFollow Jill Pavlovich on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
  • 129. Building a Brand Men Trust with Every Man Jack CEO Gerry Chesser

    27:24||Season 1, Ep. 129
    In this episode of The Speed of Culture, Matt Britton interviews Gerry Chesser, CEO of Every Man Jack. Gerry shares insights from his extensive career in CPG, focusing on the evolution of men's personal care and how Every Man Jack stays ahead in a competitive market.Follow Suzy on Twitter: @AskSuzyBizFollow Gerry Chesser on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
  • 128. The Power of Play: Mattel's President and Chief Commercial Officer, Steve Totzke on Crafting Timeless Toys

    26:37||Season 1, Ep. 128
    In this episode of The Speed of Culture, Matt Britton interviews Steve Totzke, President and Chief Commercial Officer at Mattel. Steve discusses the evolution of the toy industry, the power of iconic brands like Barbie and Hot Wheels, and how technology and nostalgia are shaping the future of play. Follow Suzy on Twitter: @AskSuzyBizFollow Steve Totzke on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
  • 127. Love at First Startup: Kass and Mike Lazerow on Navigating Entrepreneurship

    46:18||Season 1, Ep. 127
    In this episode of The Speed of Culture podcast, Matt Britton sits down with entrepreneurs & investors, Kass and Mike Lazerow. The Lazerows explore the realities of entrepreneurship, sharing their journey from founding Buddy Media to navigating the challenges of venture capital. They discuss the importance of trusting your gut, the value of resilience, and strategies for maintaining strong partnerships in both business and life.Follow Suzy on Twitter: @AskSuzyBizFollow Kass Lazerow on LinkedInFollow Mike Lazerow on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
  • 126. Sweet Success: VP Dan Mohnshine on Leading Innovation at Hershey’s

    32:23||Season 1, Ep. 126
    In this episode of The Speed of Culture, Matt Britton interviews Dan Mohnshine, Vice President of Marketing, US Confection at The Hershey Company. Dan discusses the evolving consumer trends influencing Hershey’s strategies, the importance of innovation—like the launch of Reese’s Caramel Big Cup, and how Hershey’s is embracing health and wellness for the total snacking experience. Follow Suzy on Twitter: @AskSuzyBizFollow Dan Mohnshine on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
  • 125. From Strategy to Impact: White Claw’s Latest Campaign with Isabelle Sakai, Global Chief Marketing Officer at Mark Anthony Brands International

    26:39||Season 1, Ep. 125
    In this episode of The Speed of Culture, Matt Britton interviews Isabelle Sakai, Global Chief Marketing Officer at Mark Anthony Brands International. Isabelle shares insights on driving innovation through deep consumer understanding, the importance of global experience, and the strategies behind creating and sustaining market-leading brands like White Claw. Follow Suzy on Twitter: @AskSuzyBizFollow Isabelle Sakai on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
  • 124. Curious Minds, Bold Moves: Suzanne Kounkel’s Guide to Market Leadership

    32:07||Season 1, Ep. 124
    In this episode of The Speed of Culture, Matt Britton interviews Suzanne Kounkel, Chief Marketing Officer at Deloitte. Suzanne shares insights on her career journey, the importance of curiosity and adaptability, and how Deloitte evolves to meet changing market needs. Follow Suzy on Twitter: @AskSuzyBizFollow Suzanne Kounkel on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
  • 123. Securing the Future: DeLu Jackson on Leveraging Data and Creativity at ADT

    25:01||Season 1, Ep. 123
    In this episode of The Speed of Culture, Matt Britton interviews DeLu Jackson, Executive Vice President and Chief Marketing Officer at ADT. DeLu discusses the evolution of marketing through technological advancements, the importance of listening to customers, and how ADT is innovating to meet changing consumer needs. Follow Suzy on Twitter: @AskSuzyBizFollow DeLu Jackson on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
  • 122. The Sound of Success: Deirdre Findlay on Sonos' Strategic Vision

    39:51||Season 1, Ep. 122
    In this episode of The Speed of Culture, Matt Britton interviews Deirdre Findlay, Global Chief Commercial Officer at Sonos. Deirdre shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos.Follow Suzy on Twitter: @AskSuzyBizFollow Deirdre Findlay on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com