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Pricing Perfection: What’s the Value of Your Service or Product with Paige Easter
In this conversation we take a look at a crucial aspect of running a successful business: understanding the value of an offering. Hosts Paige and Ben Easter explore the costs, pricing strategies, customer value, and transformational potential behind products and services. If you've ever found yourself struggling to set the right price or communicate the true value of your business to customers, this episode shares insights and strategies that will help you navigate the complex world of pricing and value in the entrepreneurial landscape. Join Paige and Ben as they uncover the secrets to unlocking the true value of your offerings.
- [0:52] Introduction to the importance of understanding costs in running a business.
- [3:15] Exploring the costs associated with products and services.
- [6:10] The concept of pricing, markups, and finding the right balance.
- [10:02] Solving problems and making investments in business.
- [13:45] Setting the right price and being competitive in the market.
- [17:30] The value of understanding customer goals.
- [20:15] Quantifying value in dollars and cents and the emotional aspects of the relationship.
In this episode, Paige and Ben demystify how to determine the value of your offerings by analyzing costs, pricing, customer desires, and transformational potential. They provide valuable insights and practical strategies that will help entrepreneurs set the right price, communicate value effectively, and create a win-win situation for themselves and their customers. So give it a listen and unleash the true value of your business!
Links:
Business Owner Hero Type Quiz: https://lucidshiftcoaching.com/quiz/
The Mindset Gym: https://lucidshiftcoaching.com/the-mindset-gym
Customer Avatar ChatGPT Exercise: https://lucidshiftcoaching.com/optimize-your-customer-insights-with-chatgpt/
Connect with Ben and Paige:
Website: https://lucidshiftcoaching.com/
Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/
Project Candlelight: https://airtable.com/shr5p0P2793RtRk2k
This podcast that helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.
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110. 110. Overcoming Overwhelm: Strategies for Sustainable Success
35:42||Ep. 110In this episode of the Shift of Freedom podcast, we discuss the pervasive issue of overwhelm, its symptoms, and underlying causes. Joined by expert coach Clayton Olson, the conversation delves into how overwhelm manifests through procrastination and feelings of burnout, and the internal beliefs that exacerbate these sensations.We provide practical frameworks for rethinking relationships with tasks, emphasizing the importance of trust, delegation, and a focus on the value of outcomes rather than hard work.We also discuss transforming one's mindset regarding failure and urgency, offering strategies for leaders to empower their teams effectively. This episode is a comprehensive guide to recognizing and dismantling overwhelm, fostering a more balanced and productive approach to work and life.In this episode:01:00 Introduction and Overview 02:31 Deeper Causes of Overwhelm 05:27 Recognizing Overwhelm 07:22 Beliefs and Mindsets Contributing to Overwhelm 24:15 Strategies to Combat Overwhelm 34:12 Empowering Others and Leadership 36:39 Conclusion and RecapLinks:The Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshiftConnect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.109. 109. Feeling Overwhelmed? Find Focus Through Radical Presence
31:31||Ep. 109Could your business benefit from a dose of extra focus?This episode is specifically designed for business owners who want more focus, less stress, and enhanced decision-making skills.In this episode you’ll learn:What is Radical PresenceHow Radical Presence can help you break free from the chains of past regrets and future anxietiesHow cultivating presence can help you focus better, reduce anxiety, and ultimately lead to a more empowered state of beingPractical techniques to cultivate Radical Presence so you can feel better, make better decisions, and increase productivity in your business.Links:The Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshift"Loving What Is" by Byron Katie - https://thework.com/loving-what-is-revised-edition/Connect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.108. Ep 108 - Stop Feeling Stuck and Find Your Focus with Radical Open-Mindedness
30:35||Ep. 108In this episode of the Shift to Freedom podcast, Paige and I dive into the concept of radical open-mindedness and its power to overcome overwhelm and stick it to stuckness. You’ll discover more possibilities, cultivate better relationships, and even how to enhance your own genius with a paperclip!Join us as we share practical tips and thought exercises designed to foster a more open-minded approach. Whether you're tackling everyday challenges or looking to boost your creativity and problem-solving skills, this episode offers valuable insights to help you navigate your path with calm and clarity.Links:The Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshiftUsing Language to Create Your Life as a Business Owner Podcasts:Part 1: https://podcasts.apple.com/us/podcast/using-language-to-create-your-life-with-paige-easter/id1622753282?i=1000582897582Part 2: https://podcasts.apple.com/us/podcast/using-language-to-create-your-life-part-2-with-paige-easter/id1622753282?i=1000583759789"Mindset" by Carol Dweck - https://www.penguinrandomhouse.com/books/44330/mindset-by-carol-s-dweck-phd/"Learned Optimism" by Martin Seligman - https://www.penguinrandomhouse.com/books/163862/learned-optimism-by-martin-e-p-seligman-phd/"Loving What Is" by Byron Katie - https://thework.com/loving-what-is-revised-edition/Connect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.107. The End of Imposter Syndrome: Embracing Radical Belonging
23:00||Ep. 107Imposter syndrome is fueled by the story that “I don’t belong” or “I haven’t earned it yet”. But the choice to belong is up to you.In this episode, we talk about the concept of Radical Belonging, exploring how to make yourself the main character in your life and the authority figure of your own story. We focus on developing a sense of belonging everywhere, the importance of self-worth, and, crucially, overcoming imposter syndrome.You'll discover practical strategies for projecting confidence and influencing how others perceive you, even when self-doubt creeps in. We discuss how to recognize and combat imposter syndrome, ensuring that it doesn’t hold you back from achieving your full potential in your business.Tune in if you're looking to strengthen your sense of self and navigate social and professional spaces more effectively. Join us as we explore ways to cultivate radical belonging and embrace your rightful place in any environment.In this podcast:00:40 Introduction to Radical Belonging 01:22 Exploring the Concept of Radical Belonging 01:48 Authority, Worthiness, and Self-Perception 03:48 Navigating Social Spaces and Belonging 09:30 Overcoming Imposter Syndrome and Embracing Worthiness 11:37 The Power of Projection and Self-Authority 17:32 Practical Steps to Develop a Sense of Belonging 21:29 Concluding Thoughts on Radical BelongingLinks:The Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshiftConnect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.106. Overcoming Procrastination and Imposter Syndrome with Radical Self Belief
23:49||Ep. 106How could your business benefit from radically believing in yourself? Imagine overcoming procrastination and imposter syndrome for good, simply by making the choice to believe in yourself wholeheartedly.In this episode, we explore how discovering and believing in possibilities can help you overcome procrastination and boost your motivation. We'll discuss the 'maze mindset,' comparing problem-solving to navigating a maze and emphasizing persistence despite wrong turns.We talk about the importance of self-belief in business and personal growth, the impact of societal judgment, and techniques like cultivating an alter ego and using playfulness to suspend disbelief and foster creativity.This episode will empower you to embrace radical self-belief and transform your approach to taking on the challenges of business and life.In this Episode:Exploring the Impact of Self Belief on Business Owners [1:20]The Power of Belief and Overcoming Impossibility [1:35]Navigating Life's Challenges and the Role of Social Judgment [4:27]Embracing Radical Self Belief and Possibility [7:28]The Maze Mindset: Navigating Life's Challenges [11:09]Harnessing the Power of Alter Egos for Self Belief [15:48]The Role of Play in Cultivating Self Belief [19:47]Wrapping Up: Finding Possibilities and Looking Ahead [21:54]Links:The Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshiftOvercoming Imposter Syndrome: Finding Your Authentic Self in Business - https://shows.acast.com/the-shift-to-freedom/episodes/overcoming-imposter-syndrome-finding-your-authentic-self-in-The Mindset Gym - https://lucidshiftcoaching.com/the-mindset-gym/Connect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.105. Overcoming Imposter Syndrome: Finding Your Authentic Self in Business
26:17||Ep. 105Have you ever felt like a fraud in your own life or business? This episode takes a hard look at imposter syndrome, dissecting its roots and effects on authentic expression and interactions.In this episode of the Shift to Freedom podcast, we have a candid conversation about authenticity in both business and personal life.Gain insights into the impact of inauthentic behavior, how to notice it, and what to do about it. We touch on relevant topics such as sales, alignment, and language, and share strategies to navigate the tension between authenticity and kindness.Join us to explore practical ways to combat imposter syndrome and foster authenticity in your life and business. Identify your blind spots, challenge your self-perception, and make a significant shift towards authenticity.In this episode:Authenticity is about living in alignment with your own values and what drives you as a person. [1:33]Authenticity doesn't necessarily equate to honesty. It's possible to be authentic without being completely honest, as authenticity is about alignment with your values. [1:49]The language you use, can give you clues for when you're not living in alignment with your authentic self. [8:01]Authenticity requires a strong understanding of your own values and desires, and the courage to act in alignment with them. [12:21]Inauthenticity can lead to feelings of overwhelm or the experience of "imposter syndrome." [16:18]Authenticity can improve how you view and approach sales. [17:43]Links:Resourceful Language 1 with PaigeResourceful Language 2 with PaigeThe Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshiftConnect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.104. Accepting Reality: A Path out of Overwhelm, Comparison, and Fear of Failure
27:07||Ep. 104Imagine a life where you're at peace with your business, where you can face challenges with a calm and balanced mindset. This is the potential power of radical acceptance.In this episode, we explore the power of radical acceptance as a solution to the overwhelm and struggles faced by business owners. We cover the life-altering impact of acceptance, illuminating how this simple mindset shift can help you navigate your business challenges more effectively.We discuss the importance of liberating your mind, making effective decisions, and accessing personal power through accepting our reality. We explore the challenges of resistance, misconceptions about acceptance, and the difference between acceptance and complacency.Listen in as we share practical tips for cultivating acceptance, such as meditation and embracing discomfort, highlighting how acceptance can help conserve energy, seize opportunities, and ultimately achieve peace and freedom.Links:The Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshiftUsing Language to Create Your Life as a Business Owner PodcastsPart 1: https://podcasts.apple.com/us/podcast/using-language-to-create-your-life-with-paige-easter/id1622753282?i=1000582897582Part 2: https://podcasts.apple.com/us/podcast/using-language-to-create-your-life-part-2-with-paige-easter/id1622753282?i=1000583759789Connect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.103. Facing the Impostor Within: Cultivating Radical Willingness
27:41||Ep. 103Every single thing that you want in your world that you don't already have is sitting on the other side of some uncomfortable emotion or some uncomfortable experience.In this episode of The Shift to Freedom, we look at the power of 'Radical Willingness'—a mindset shift that could be the key to unlocking your full potential. While Willingness alone won’t create the results you’re looking for, it’s table stakes to get in the game.Join us as we explore how to cultivate the skill of experiencing discomfort so that you can take the kinds of actions that transform your business and life. You will learn very simple and practical approaches to facing the imposter within. Are you WILLing to check it out?Links:The Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshiftConnect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.102. From People-Pleasing to Empowered: Radical Responsibility
26:15||Ep. 102Do you ever get caught sacrificing yourself for the sake of others? Sometimes people-pleasing rears it’s head and gets in the way of your business and life being the way you want it to be.In this episode we look at the powerful concept of radical responsibility. We explore how embracing full responsibility for our thoughts and actions can lead to significant personal and business growth.Shifting away from people-pleasing behaviors and acknowledging the limits of our control, we discuss how individuals can regain power over their lives and enterprises. We tackle common misconceptions around responsibility and blame while highlighting the importance of differentiating between what we can and cannot influence.We share practical tips on how to avoid attempting to manage others' reactions and concentrate on truly manageable areas. This fundamental shift is resourceful for anyone aiming to lead a more empowered and authentic existence, both personally and professionally.Links:Get your Free copy of The Radical Shift eBook: https://lucidshiftcoaching.com/theradicalshiftConnect with Ben and Paige:Website: https://lucidshiftcoaching.com/Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/This podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.