Share

cover art for How ISPO takes the lead in outdoor

Scandinavian MIND

How ISPO takes the lead in outdoor

Season 7, Ep. 12

We are revisiting our trip to ISPO Munich last year, ahead of the German trade shows upcoming edition this summer. 


In this episode you will hear from: 

– Lena Haushofer, Exhibition manager, ISPO.  

– Kristian W. Andersen, Creative Director of Zeitgeist-ISPO


We will talk about:

– How ISPO Munch have evolved in recent years

– Connecting outdoor with sustainability and lifestyle 

– The role of trade shows in 2024 


Hosted by:

Konrad Olsson, editor-in-chief and founder, Scandinavian MIND. 

Fredrik Ekström, editor at large


More episodes

View all episodes

  • 20. How AI will elevate your brand

    27:47
    We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. In this episode, you will hear from: OLOF LINDH, Founder, KiveLINDA PIMMESHOFER, Founder, Change RetailTHOMAS HANA, Co-Founder, Naughty SocietyWe talk about: How a brand will evolve in the age of artificial intelligence How creatives should use generative AI in their marketing materialAnd the opportunities available for retailHosted by:Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 
  • 19. A new era of brand building (with Christopher Morency and Tom Garland)

    52:04
    We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform and newsletter State of the Art.We talk about: The need to build a brand universe What community actulally menasTheir best examples from global fashion and entertainment brands As well as their personal favourites from the NordicsHosted b:Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Erik Olofsson Havikko, Creative Director, Scandinavian MIND
  • 18. How Bestseller innovate using recycled textiles

    29:46
    This is the first episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.We are speaking with:Alexander Granberg, Senior Project Specialist Sustainability & Innovation, at the Danish fashion company BestsellerAngeline Elfström, Business Development Manager, OnceMore.We talk about: Why working more sustainably is a cross-disciplinary practice within a fashion companyLessons learned from implementing textile innovations How the collaboration between Bestseller and OnceMore startedThe need to educate the fashion industry in new technologies Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 
  • 17. Scaling climate tech (with Ted Persson)

    31:30
    We are speaking with Ted Persson, Partner at EQT Ventures and one of the instigators of The Climate Brick, a new framework to fast-track climate tech.We talk about: Why climate tech needs a different approach to investing and scaling than traditional software companies We go through the several bricks in The Climage Brick program, including Green Deployment, Product disruption, and Moonshots.We also get into how AI will change creativity.Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 
  • 16. The innovators at Techtextil and Texprocess

    38:44
    We are reporting from the leading trade shows for the textile industry that took place in Frankfurt this week. You will hear from:Dr. Ingo Rollwagen, Professor at the Fresenius University of Applied SciencesLea Zimmermann, Textile Engineer, German Institutes of Textile and Fiber ResearchLauren Davies, Senior Strategist, FranklinTillNanny Thorman, Textile Engineer, LunamicroDirk Vantyghem, Director General, EuratexWe will talk about:Selfcooling textilesGood examples of regenerative practicesThe challenge to getting the rest of the world to follow the new EU regulationsAmelioration – what it is, and why it mattersHosted by:Konrad Olsson, editor-in-chief and founder of Scandinavian MIND. Johan Magnusson, Senior editor, Scandinavian MIND
  • 15. Inside Nordic fashion brands’ transformation

    31:30
    We revisit a talk from Transformation Conference last year, with two of the Nordics’ leading sustainability experts in fashion.Sandra Roos, Vice President Sustainability, KappahlJessica Cederberg Wodmar, EVP Global Sustainability & CSR, GANT. We talk about:- What they are doing to prepare for the new EU legislation- Their view on the extended producer responsibility- The need for new tech solutionsHost: Konrad Olsson, editor-in-chief and founder, Scandinavian MIND
  • 14. How AI will change fashion

    32:26
    We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. In this episode you will hear from: MARCUS SÖDER, Creative Fashion AnalystJULIA KRANTZ, founder of Magic FabricROEI DERHI, fashion designer and founder, Placebo We talk about:How will creativity in fashion change in the wake of artificial intelligence? What are the consumers saying about virtual worlds and digitization? How to run a phygical fashion brand.Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 
  • 13. State of beauty tech (with Selah Rui Li)

    28:52
    We are joined by our new editor-at-large for beauty Selah Rui Li.Selah will report from Cosmoprof, the big trade show in Bologna Her observations from the beauty tech scene Lessons learned from running her own beauty tech brand Ellure Hosts:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND.