Share

cover art for How Bestseller innovate using recycled textiles

Scandinavian MIND

How Bestseller innovate using recycled textiles

Season 7, Ep. 18

This is the first episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.


We are speaking with:


Alexander Granberg, Senior Project Specialist Sustainability & Innovation, at the Danish fashion company Bestseller

Angeline Elfström, Business Development Manager, OnceMore.


We talk about: 

  • Why working more sustainably is a cross-disciplinary practice within a fashion company
  • Lessons learned from implementing textile innovations 
  • How the collaboration between Bestseller and OnceMore started
  • The need to educate the fashion industry in new technologies 


Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

More episodes

View all episodes

  • 22. The evolution of Fashion in Helsinki

    29:31
    We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week. We share three conversations:Jani Niipola, Executive Director, Fashion FinlandLaura Juslin & Lilli Maunula, founders of the design studio Juslin MaunulaSara Martinsen, Exhibition Producer and Co-curator, Designmuseo and Sofia Ilmonen, designerWe talk about:The importance of building bridges between commercial fashion and creativesHow to turn ugly materials into something beautifulThe rise of a Finnish repair movementHosts:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, senior editor
  • 21. Insights from Global Fashion Summit (with Faith Robinson)

    29:19
    We are reporting from the fashion’s biggest sustainability conference that took place in Copenhagen last week. Fashion brands, sustainability experts, and policymakers gathered in the Danish capital to discuss our industry’s pressing issues.We were on the ground, conducting interviews and listening to the talks. In this episode, we will give our key takeaways from the event and discuss with Faith Robinson from Global Fashion Agenda, the organisation behind the event.We talk about:What issues were most importantHow do they select their guests, and whyFaith’s own highlights highlightsHosts:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Oliver Dahle, Editor-at-large
  • 20. How AI will elevate your brand

    27:47
    We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. In this episode, you will hear from: OLOF LINDH, Founder, KiveLINDA PIMMESHOFER, Founder, Change RetailTHOMAS HANA, Co-Founder, Naughty SocietyWe talk about: How a brand will evolve in the age of artificial intelligence How creatives should use generative AI in their marketing materialAnd the opportunities available for retailHosted by:Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 
  • 19. A new era of brand building (with Christopher Morency and Tom Garland)

    52:04
    We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform and newsletter State of the Art.We talk about: The need to build a brand universe What community actulally menasTheir best examples from global fashion and entertainment brands As well as their personal favourites from the NordicsHosted b:Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. Erik Olofsson Havikko, Creative Director, Scandinavian MIND
  • 17. Scaling climate tech (with Ted Persson)

    31:30
    We are speaking with Ted Persson, Partner at EQT Ventures and one of the instigators of The Climate Brick, a new framework to fast-track climate tech.We talk about: Why climate tech needs a different approach to investing and scaling than traditional software companies We go through the several bricks in The Climage Brick program, including Green Deployment, Product disruption, and Moonshots.We also get into how AI will change creativity.Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 
  • 16. The innovators at Techtextil and Texprocess

    38:44
    We are reporting from the leading trade shows for the textile industry that took place in Frankfurt this week. You will hear from:Dr. Ingo Rollwagen, Professor at the Fresenius University of Applied SciencesLea Zimmermann, Textile Engineer, German Institutes of Textile and Fiber ResearchLauren Davies, Senior Strategist, FranklinTillNanny Thorman, Textile Engineer, LunamicroDirk Vantyghem, Director General, EuratexWe will talk about:Selfcooling textilesGood examples of regenerative practicesThe challenge to getting the rest of the world to follow the new EU regulationsAmelioration – what it is, and why it mattersHosted by:Konrad Olsson, editor-in-chief and founder of Scandinavian MIND. Johan Magnusson, Senior editor, Scandinavian MIND
  • 15. Inside Nordic fashion brands’ transformation

    31:30
    We revisit a talk from Transformation Conference last year, with two of the Nordics’ leading sustainability experts in fashion.Sandra Roos, Vice President Sustainability, KappahlJessica Cederberg Wodmar, EVP Global Sustainability & CSR, GANT. We talk about:- What they are doing to prepare for the new EU legislation- Their view on the extended producer responsibility- The need for new tech solutionsHost: Konrad Olsson, editor-in-chief and founder, Scandinavian MIND
  • 14. How AI will change fashion

    32:26
    We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. In this episode you will hear from: MARCUS SÖDER, Creative Fashion AnalystJULIA KRANTZ, founder of Magic FabricROEI DERHI, fashion designer and founder, Placebo We talk about:How will creativity in fashion change in the wake of artificial intelligence? What are the consumers saying about virtual worlds and digitization? How to run a phygical fashion brand.Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND.