Scandinavian MIND
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Do Nordic brands get TikTok?
Season 4, Ep. 1
Finally, our weekly podcast is back from it (a bit too long) summer hiatus! This week we focus on the rise of the famed social media and entertainment platform.
- Why it’s more popular than its competition Facebook and Snapchat
- What happens when new generations start using TikTok as its primary search engine
- How should brands use TikTok to boost their engagement? Or should they? We talk about the implications of the Chinese ownership.
- We look at which Nordic brands are doing it best on TikTok.
With: Konrad Olsson, Editor-in-Chief & Founder, Roland Philippe Kretzschmar, Editor-at-Large, and Erik Sedin, Junior Editor.
Our weekly show discusses how technology is transforming the creative industries.