Scandinavian MIND

We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years goWe also talk about The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborationsThe need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle themHost:Konrad Olsson, Editor-in-Chief, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore.We are speaking with:Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, LindexTina Lemke, Marketing Manager, OnceMore. In this episode, we talk about:Key lessons Lindex has learned from implementing circular practicesHow a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovationThe shift from a top-down to a bottom-up approach in driving sustainable change Advice for other fashion brands on scaling sustainable practicesHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We dive into the new frontier of fashion in digital worlds and gaming. We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany.In this episode, we talk about:How Roblox has inspired a new generation of fashion consumersWhy brands should pay attention to this growing cybercultureHow to navigate micro trends in gaming and social mediaAnd we go behind the scenes of Hedvig and Patricia’s recent fashion story for Scandinavian MIND, inspired by the Roblox game Dressed to Impress. Host: Konrad Olsson, Editor-in-chief Erik Olofsson Haavikko, Creative DirectorScandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together. We will hear from:Marie Busck, Chief Sustainability Officer, Danish Fashion & TextileHeidi Svane, Head of Digital, Lifestyle & Design ClusterIn this episode, we talk about:The new Danish action plan for textiles and its role in supporting industry transformation.The importance of system-wide collaboration to drive sustainable change in fashion.Securing financial and political support to back innovation and green public procurement.How Nordic fashion brands use transparency to build trust and win customersHost:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore.We are speaking with:Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company ResterÅsa Alvhage, Sourcing Manager, OnceMoreIn this episode, we talk about:The growing importance of textile sourcing ahead of the EU recycling mandate in 2025How the business of textile sourcing worksHow the collaboration between Rester and Oncemore startedTips for other industry players who want to get in on the actionHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

In today’s episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scandinavian MIND. We talk about:How e-commerce players are boosting commerce with AINew AI tools for marketing and content creationHow AI is disrupting UX/UI designOur toolkit for running scandinavianmind.comHow should brands think going forward?Hosts:Editor-in-chef Konrad Olsson and creative director Erik Olofsson Haavikko.—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August. We are hearing from:David Thunmarker, Senior Advisor, ImpulsoDaniel Di Benedetto, Regional Director Euro North, Centric SoftwareIn this episode, we talk about:The inherent problems with an analogue fashion industryHow data can help with sustainability and profitability at the same timeHow brands should operate to get the best value out of their dataWhat “data debt” is and how we can get out of itHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency

We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago. You will hear from:Teemu Kiiski, CEO, Finnish Design ShopJanni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director, IittalaJukka Savolainen, Chairman, Finnish Design InfoWe talk about:The optimism around Finnish design explainedIittala’s next steps after the major brand revampWhy you should focus on your handprint rather than the footprintHost: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency