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The Sassy Solopreneur
Why Every Food Blogger Needs to Diversify Beyond The Blog
In this episode, we’re diving into why every food blogger needs to diversify beyond the blog in 2024. I’m sharing my personal journey, the impact of algorithm changes, and why balancing your blog with multiple income streams (especially via digital products using email marketing) is the key to long-term success. Tune in for practical tips on future-proofing your food blog!
→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale your food blog & elevate your business by diversifying beyond the blog with multiple income streams.
→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.
→ LET'S CONNECT // Instagram • LinkedIn
→ RATE & REVIEW // Apple Podcasts
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From Chef to Six Figure Food Blogger & Cookbook Author with Jenny Goycochea
30:54|In this episode, we chat with Jenny Goycochea, the food blogger behind So Much Food and soon-to-be cookbook author. She shares her journey from being a professional chef to running a successful six-figure food blog, joining Mediavine Pro, delegating like a CEO, and her upcoming cookbook, Braised. Tune in for some great insights on building a food blog and balancing it all!Pre-order Jenny's Cookbook, Braised, by clicking here!Follow Jenny: @jennygoycochea→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale your food blog & elevate your business by diversifying beyond the blog with multiple income streams.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ LET'S CONNECT // Instagram • LinkedIn→ RATE & REVIEW // Apple PodcastsGrowing A Food Blog Through Consistency and Audience Connection with Anita Parris Soule
29:31|In this episode, Anita from Wild Thistle Kitchen shares her journey from hobby to full-time food blogger & food photographer. She dives into her not-so-linear but incredible path to Mediavine (hello, 50K sessions!) and the importance of knowing your audience, writing helpful blog posts & insightful emails, and staying consistent. Don't miss her advice for aspiring food bloggers!Follow Anita: @wild.thistle.kitchen→ BOOK A CONTENT STRATEGY INTENSIVE // If you're a recipe food blogger & want to book a 1:1 Strategy Session to refine your niche & revamp your content strategy (like Anita & I did), DM me on Instagram! Together on this Content Strategy Intensive, we'll create a strategic roadmap that boosts your visibility, attracts more clicks, and builds a solid blog foundation that stands the test of time. Spots are limited!→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale your food blog & elevate your business by diversifying beyond the blog with multiple income streams.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ LET'S CONNECT // Instagram • LinkedIn→ RATE & REVIEW // Apple PodcastsReaching 100K Monthly Sessions On Her Food Blog In Less Than 1 Year with Allie Hagerty
34:37|In this episode, we chat with Allie from Seasoned and Salted, who shares her inspiring blogging journey. Allie talks about starting her food blog as a hobby, taking a long break, and coming back strong in late 2023. We dive into her incredible growth from 600 monthly sessions to over 100,000 in less than a year, the power of content buckets, staying in your niche, and how she's making money while balancing motherhood and a full-time job. She also shares more about her mini-course, The 100X Workflow.Follow Allie: @seasonedandsaltedGet Allie's The 100X Workflow (use code SASSY for $50 off!)→ BOOK A CONTENT STRATEGY INTENSIVE // If you're a recipe food blogger & want to book a 1:1 Strategy Session to refine your niche & revamp your content strategy (like Allie & I did), DM me on Instagram! Together on this Content Strategy Intensive, we'll create a strategic roadmap that boosts your visibility, attracts more clicks, and builds a solid blog foundation that stands the test of time. Spots are limited!→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale your food blog & elevate your business by diversifying beyond the blog with multiple income streams.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ LET'S CONNECT // Instagram • LinkedIn→ RATE & REVIEW // Apple PodcastsThe Future Of Ad Revenue For Food Bloggers with Jenny Guy & Heather Tullos from Mediavine
40:37|In this episode, we chat with Heather Tullos and Jenny Guy from Mediavine about the future of ad revenue for food bloggers as we navigate changes with AI, Google Updates, and third-party cookies. We discuss how Mediavine is helping us navigate all these changes and how to build strong food blog brands that are valuable resources for our readers with strong monetization potential.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @itsjamiesilvaHelpful LinksGrow: Link ShareRecipe Card Save ButtonBest Practices for Food BlogsThe 7 Year Journey Of Growing A Six Figure Baking Blog with Sam Adler
20:41|In this episode, Sam Adler is back on the show for a candid conversation on how she grew her baking blog, Frosting & Fettuccine into the six-figure blog it is today! Spoiler alert: It was not an overnight success; it took 7 years of hard work with the right strategy. Tune in to learn all about Sam's story.Follow Sam on Instagram | Visit Sam's blogRate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @itsjamiesilvaYes, Keyword Research Still Matters But Not Like This
16:40|In this week's episode of The Sassy Solopreneur, Jamie dives into a topic that's been popping up a lot lately: Does keyword research still matter? Keyword research is still relevant but should no longer be the first step in your content planning process. Jamie explains how it's way more important to focus on building an audience than just going after keywords for the sake of ranking. Tune in for all the insights!Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @itsjamiesilvaHow Food Blogging Paved The Way To Financial Independence with Jannese Torres
30:52|In this episode, Jamie chats with Jannese Torres who shares her journey from corporate burnout to becoming a six-figure food blogger, successful entrepreneur, and award-winning podcaster who is financially independent at the age of 38. Jannese dives into the importance of diversifying income streams, overcoming money mindset challenges, and empowering Latinas to take control of their financial futures.Follow Jannese on InstagramListen to her podcast: Yo Quiero DineroBuy her new book: Financially Lit: The Modern Latina's Guide to Level Up Your Dinero and Become Financially PoderosaRate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @itsjamiesilva3 Things That Might Be Holding Your Food Blog Back
19:07|In this episode, Jamie talks about the 3 things you should stop doing now to scale your blog traffic. The strategies of yesterday are no longer working in today's world. It's time to switch it up! Tune in for valuable insights and actionable tips to refresh your content strategy and start seeing those traffic boosts today.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @itsjamiesilva