Share

cover art for Brands vs Blogs: The Secret To More Food Blog Growth & Revenue

The Sassy Solopreneur

Brands vs Blogs: The Secret To More Food Blog Growth & Revenue

In this episode, Jamie shares how shifting her focus from building just a blog to building a brand changed the game for A Sassy Spoon. Tune in as she walks through the key steps that transformed her food blog into a multi-six-figure business with a loyal, engaged audience. Learn the essential elements of brand-building (over just posting recipes) and why these strategies lead to more growth and revenue.





JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.


MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.


WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!


LET'S CONNECT // InstagramLinkedInEmail


RATE & REVIEW // Apple Podcasts

More episodes

View all episodes

  • BONUS Episode: Sneak Peek of Black Friday Deal Week!

    14:56|
    Black Friday Deal Week kicks off on Monday, November 25th!Here's a sneak peek of the 5 Days of Deals.→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email→ RATE & REVIEW // Apple Podcasts
  • 5 Myths About Diversifying With A Monetized Email List

    14:50|
    In this episode, Jamie debunks 5 common myths about monetizing an email list, from the misconception that you need a massive audience to the fear that email marketing is overly complicated or outdated. She breaks down how even a small, engaged list can drive consistent income, the benefits of automation, and why diversifying with email provides stability beyond ad revenue.→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email→ RATE & REVIEW // Apple Podcasts
  • From Teacher to Full-Time Food Blogger: Gemma Aguayo-Murphy's Journey To Mediavine

    29:38|
    In this episode, Jamie chats with Gemma Aguayo Murphy of Everyday Latina, a Mexican food blogger who recently hit a major milestone by joining Mediavine. Gemma shares her inspiring journey from being an elementary school teacher to becoming a full-time blogger, how she carved a niche within a niche, and her insights on consistency, keyword research, and content planning. She also dives into the importance of investing in yourself and building a strong support system.Follow Gemma: @everydaylatina→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email→ RATE & REVIEW // Apple Podcasts
  • Top 5 Mistakes To Avoid When Growing A Food Blog with Tiffany Welsh

    30:36|
    In this episode, Jamie chats with Tiffany Welsh from Well Fed Baker about her incredible journey to hitting 50,000 sessions and finally getting into Mediavine after nine years of blogging. Tiffany shares the biggest mistakes she made along the way and how she turned things around to grow her traffic. She also gives some great advice on finding your niche, focusing on what matters, and why diversifying your income streams is key.Follow Tiffany: @wellfedbaker→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email→ RATE & REVIEW // Apple Podcasts
  • 3 Tips For Diversifying Beyond The Blog Without Burnout & Overwhelm

    12:38|
    Feeling overwhelmed by the idea of diversifying your income streams? You’re not alone! In this episode, I share practical tips on how food bloggers can start building multiple income streams—without burnout or overwhelm. Tune in to learn how to simplify the process, take small but intentional steps, and create a more sustainable, profitable business beyond your blog.→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email→ RATE & REVIEW // Apple Podcasts
  • From Chef to Six Figure Food Blogger & Cookbook Author with Jenny Goycochea

    30:54|
    In this episode, we chat with Jenny Goycochea, the food blogger behind So Much Food and soon-to-be cookbook author. She shares her journey from being a professional chef to running a successful six-figure food blog, joining Mediavine Pro, delegating like a CEO, and her upcoming cookbook, Braised. Tune in for some great insights on building a food blog and balancing it all!Pre-order Jenny's Cookbook, Braised, by clicking here!Follow Jenny: @jennygoycochea→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email→ RATE & REVIEW // Apple Podcasts
  • Growing A Food Blog Through Consistency and Audience Connection with Anita Parris Soule

    29:31|
    In this episode, Anita from Wild Thistle Kitchen shares her journey from hobby to full-time food blogger & food photographer. She dives into her not-so-linear but incredible path to Mediavine (hello, 50K sessions!) and the importance of knowing your audience, writing helpful blog posts & insightful emails, and staying consistent. Don't miss her advice for aspiring food bloggers!Follow Anita: @wild.thistle.kitchen→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email→ RATE & REVIEW // Apple Podcasts
  • Reaching 100K Monthly Sessions On Her Food Blog In Less Than 1 Year with Allie Hagerty

    34:37|
    In this episode, we chat with Allie from Seasoned and Salted, who shares her inspiring blogging journey. Allie talks about starting her food blog as a hobby, taking a long break, and coming back strong in late 2023. We dive into her incredible growth from 600 monthly sessions to over 100,000 in less than a year, the power of content buckets, staying in your niche, and how she's making money while balancing motherhood and a full-time job. She also shares more about her mini-course, The 100X Workflow.Follow Allie: @seasonedandsalted​Get Allie's The 100X Workflow (use code SASSY for $50 off!)→ JOIN THE EMAIL LIST HERE // Get weekly-ish emails that help you scale & diversify your food blog.→ MORE ABOUT JAMIE // I'm a multi-six-figure digital entrepreneur and online educator with 13+ years of digital marketing experience. In the last 8+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business with multiple income streams. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and diversify your income streams beyond the blog, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email→ RATE & REVIEW // Apple Podcasts