The Sassy Solopreneur

Welcome back to the final part of Real Receipts, a mini series featuring food bloggers growing through the niche-aligned, audience-first strategy I love to teach and use myself. In this episode, I’m chatting with Trang from Wild Wild Whisk about how she scaled her food blog to 111K while working a full-time job and raising two little kids. She went from feeling unsure about niching down to rebuilding her traffic without relying on search volume. Once she niched down, content planning started to feel fun again. Writing felt easier. She looked forward to recipe testing. Her best work showed up when she stopped trying to please the algorithm and started creating from her own expertise.Links Mentioned In This Episode→ Wild Wild Whisk→ IG: @wildwildwhiskAdditional Resources:→ Get On The Coaching Waitlist→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Rate & Review on Apple Podcasts

Welcome back to Part 2 of Real Receipts, a mini series featuring food bloggers growing through the niche-aligned, audience-first strategy I love to teach and use myself. In this episode, I’m chatting with Kaleena from Kaleena's Kitchen. When we first worked together, she was deep in keyword-chasing mode, letting tools basically run her content calendar. Since then, she’s done a complete mindset shift, planning content around her refined niche, and her traffic has doubled as a result. Tune in to see what it looks like to grow slow, steady, and sustainably!Links Mentioned In This Episode→ Kaleena's Kitchen→ IG: @kaleenas.kitchen→ Journey By MediavineAdditional Resources:→ Get On The Coaching Waitlist→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Rate & Review on Apple Podcasts

Welcome to Part 1 of Real Receipts, a mini series featuring food bloggers growing through the niche-aligned, audience-first strategy I love to teach and use myself. In this episode, I’m chatting with Marni from Simple Gray T-Shirt, a food blogger and a mom of three who’s 6X’d her food blog revenue, scaling to 50K monthly pageviews in less than a year, all while juggling mom life, health challenges, and a packed schedule. Tune in now to hear how Marni made consistent, sustainable growth look simple!Links Mentioned In This Episode:→ Simple Gray T-Shirt→ Email: marni@simplegraytshirt.com→ Journey By Mediavine→ Grow by MediavineAdditional Resources:→ Get On The Coaching Waitlist→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Rate & Review on Apple Podcasts

In this candid conversation, we chat with email strategist Liz Wilcox about why email marketing matters so much for food bloggers. Liz breaks down why your email list is truly the only thing you own, how to keep it simple, and why even 25 subscribers are worth showing up for. We also talk about the dangers of putting email “on the back burner,” the power of good storytelling, and how food bloggers can revive an old list and rebuild connection.Links Mentioned In This Episode:→ LizWilcox.com — grab Liz’s free welcome sequence, 3 sample newsletters, and 52 subject lines.→ Email Marketing Membership (EMM): Liz’s $9/month plug-and-play email template membership.→ Liz's Podcast, The Email Sound Booth. YouTube | Apple | SpotifyJamie's Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts

Food blogging isn’t one size fits all (and that's a good thing!). In this episode, Jessie Johnson from Life As A Strawberry breaks down how she built a six-figure business her way. We get into her flagship site, her new niche sister sites, handing tasks off to her team, and skipping sponsored posts. You’ll hear how she tests recipes, batches work, and rebuilt her email strategy with smart welcome sequences. We also talk burnout, changing your mind, and trusting your own judgment. It's a good one! Tune in!Links Mentioned In This Episode:→ Life As A Strawberry→ BTS Six-Figure Food Blogger Newsletter→ Everyday Artisan Bread course Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts

In this episode of The Sassy Solopreneur, Jamie shares what happened when her entire food blog was copied without permission. She walks through the exact steps she took to report the copyright infringement, the roadblocks she faced with hosts and Google, and how other bloggers can protect themselves if it happens to them.Mentioned In This Episode:→ WPopt – my web host→ Shoutout to @a.baking.journey, @butfirst_webrunch, and @maplewoodroaddotcom for letting me know about this scam!→ Email me: jamie[at]asassyspoon[dot]comLinks & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts

In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny’s recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.Here’s what we talk about:How Bad Bunny’s residency strategy built trust and strengthened his brandWhy appealing to everyone can actually dilute your brand and slow your growthThe difference between niching and brand positioningHow niching down can actually increase traffic, revenue, trust, and loyal readersWhy consistency and authenticity attract more growth than chasing shiny objects & trendsIf you’ve been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts

Ever wondered how Pinterest, AI, and social search all connect? In this jam-packed episode, Pinterest queen Megan Williamson breaks down what food bloggers really need to know about social search and evergreen content. We talk helpful content updates, TikTok as a search engine, evergreen visibility, what social search actually means, and how Meagan’s new AI tool helps you repurpose content without starting from scratch. Tune in now!Follow Meagan Williamson:→ Visit her website→ Repurpose with Purpose AI Assistant→ Follow on TikTok→ Follow on InstagramLinks & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts

For as long as I can remember, I’ve led with a systems-first approach to running my multi–six-figure food blog. But now? I’m taking it to a whole new level with AI. In Part 3 of The AFB Experiment, I’m sharing how I’ve turned a decade of proven food blog systems into smart, scalable AI Assistants that help me work faster without losing my voice. I’m still testing everything on my own food blog, but if you’ve been craving more structure and efficiency, this episode will help you start thinking like a systems-first food blogger too. Tune in now!Links & Resources:→ Work With Me→ Join the FREE Sassy Sundays newsletter→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts