Difference Between Gross and Awesome Selling Tactics
Season 13, Ep. 12
The #1 Difference Between Gross and Awesome Selling TacticsThere are a thousand ways to make money and whether it’s a DM or a funnel or an ad or a webinar or a VSL or a Free CHALLENGE there will always be a segment of the market that does it GROSS and others that do it really well and everyone LOOVES it.So what’s the difference between GROSS and awesome?For me, no matter which method I use, it always always always always starts with my true INTENTION.Are we looking for a one night stand or a lifelong relationship.After selling millions of dollars in products and services for companies like AT&T, Intuit (Quickbooks), Quill, Starting my own beverage company and now (my retirement years) consulting businesses to sell authentically I know there is no single “tactic” that is the “silver bullet”.At least not if you want lasting, reliable, “lay my head on the pillow with a clear conscious” business.To call it “social selling” isn’t even correct IMHO.DM selling is very different than social selling.Social selling is as old as the hills (citing: How to Win Friends and Influence People and he learned it from his grandfather!!)What makes one method work for someone and not another .... ??I would say ask yourself “what makes one pick up line work for one person and not another?”A thousand factors... right?If you are reaching out on any platform (even text /BOT/ email/ it’s not JUST DM’s where this can be a problem) ....It’s easy when as marketers we look at DATA and forget the HUMAN that makes up that dot on the matrix.My best advice if you’ve been on either side of something that makes you feel GROSS and are now wary of any sales activities ...I Set an intention to be KIND .... (my belief is of you are here, you ARE genuinely kind)What I to use to try to imagine that everyone is a child of someone, a neighbor, maybe a sister or brother to someone, a spouse of someone... and know that everyone is dealing with something right now that has absolutely nothing to do with you, a product, a service or anything that you may ever know about. This softens the energy and allows us to really tune in so that we are not coming off wrong.When you treat them like you’d want your grandmother to be treated it will all work out, I promise.So if you had an idea to message someone .... check in with yourself “what’s my intention” if it’s genuine, then do it!If it’s “try” to get the sale ... think again.... everyone can smell it and it’s not pretty.If you are struggling with the fact that you REALLY DO want the sale and need a way to cleanse your intention and get back to your true self, I have a practice that has worked for thousands of “social sellers” who were about to go into DM’s, get on a sales call, host a webinar, or step out on stage that they say has made ALL the difference.Start here: www.reneehribar.co/training*********************************************Renee Hribar has been a sales professional since 1994 in New York. She has sold millions of dollars in products and services and trained thousands to sell for the first time. She is known in her industry as a fun, energetic executive sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, boardrooms and most recently through virtual programs, she skillfully breaks down her decades of sales expertise with a flair that makes listening to her joy and if you take action, extremely profitable. With her one-of-a-kind "laugh & learn" teaching style, you will certainly walk away with a new view on the "softer side of sales".