The RRP | The Recommended Retail Podcast

When Christopher Doyle started working in branding and design 22 years ago, he quickly learned that branding is at the heart of all business. Now, with ten years of experience at his own agency Christopher Doyle & Co, our guest finds this simple mantra still rings true: brand should be at the core of every decision you make for your business. Having worked with big brands such as Hay and Auto (previously known as Autopilot), Christopher was also a key player in the Dropshipzone rebranding.Just like changing your wardrobe, sometimes brands feel dated and need to be refreshed. 60 years ago, brand identity was set in stone. There was an emphasis on permanence, and while brands these days have to move with the times (and ever-evolving media), you don’t always need to start from a blank slate. When you look at a successful brand’s identity, they often retain elements from over 60 years ago that are transformed in a way the modern consumer understands. During the Dropshipzone rebranding process, Christopher and John sat down and workshopped every aspect of the brand. They acted as if they had never seen the brand before, asking questions like who is this for, who needs to use this brand, what target audiences are there, where is the brand going to live, and what we want audiences to think and feel. It’s important not to overlook the small stuff, from the checkout process to email marketing. Materials were ready by November, so it was hard for the Dropshipzone team to stay patient across peak trading season, but the results were worth it. The bigger the challenge, the more satisfying the win. Though Christopher notes that for him, the most exciting part of the journey is actually being able to talk to the team and get their thoughts, whether on the rebrand directly or on the direction it will take the business.Whether you’re a small business just starting to establish your brand or a seasoned pro considering a brand refresh, this episode will give you insight into the rebranding process and why it’s important. Key takeaways:Today’s guest Christopher Doyle has worked in brand and design for over 20 years, and established Christopher Doyle & Co in 2012. Christopher worked closely with the Dropshipzone team to create a fresh new brand identity. They workshopped questions about the brand as if they’d never seen it before: who is the brand for and how do we want them to feel?Branding is the heart of all business, and should be at the core of every business decision you make.Brand identity used to be set in stone. These days, media is evolving so fast that brands have to move with the times.The key to good branding is consistency: brands like Nike and Apple are constantly reinventing themselves, but they are instantly recognisable thanks to the consistency of their branding, right down to the copywriting.Every little thing matters regarding branding, from your checkout processes to your email marketing. That’s why even if you’re a small business or on a tight budget, you can find something to solidify your brand image. 

Join us for our last episode of 2022 with General Manager of Dropshipzone John Barkle. In this episode we take a look at our most asked questions about dropshipping, highlights of the year and a glimpse of what's to come in 2023.

Welcome back to The RRP! The Recommended Retail Podcast. On today's episode we're joined by Collin Phillips, Account Executive at Zendesk. With over 10 years in the customer service space, Collin gives us his best tips, tricks and automation advice for businesses heading into the peak season. From social media messaging to weighing up the pro's and con's of automation, this episode covers it all.Do you want to win one of three Purely Gourmet hampers valued at over $90 each? This Chirstmas, The RRP is giving three of our lucky listeners the chance to win! To enter, you must listen to this episode and then head over to our Instagram page @dropshipzoneau and answer the question posted on our story. For more details check out the pinned competition post. Good luck!Terms and conditions apply: https://www.dropshipzone.com.au/the-rrp-christmas-giveaway-terms-and-conditions

Welcome back to The RRP! In our second episode, we're joined by Stephanie Ho, head of marketplace at New Aim. With over 10 years experience in the Aussie ecommerce space, Steph has seen it all when it comes to online Christmas trade. She gives us all her do's and dont's when it comes to prepping for the jolly-season, helping you sleigh your Christmas sales (pun intended).

Welcome back to The RRP! In this episode, we'll be joined by Ally Feiam from Power Retail and we'll be taking a closer look into what the Australian retail space looks like post-pandemic. Ally also gives us the insider scoop on Australia's overcrowded B2C Marketplaces, her no-BS stance on the future of Social Media shopping, plus tips for those looking to start their own eCommerce business.

Welcome to The RRP: Australia's Recommended Retail Podcast! Brought to you by Dropshipzone, the RRP talks all things retail, eCommerce and entrepreneurship. Hosted by John Barkle, this podcast covers all the tips, strategies, issues and gossip in the booming retail industry. Whether you’re an absolute beginner or seasoned entrepreneur, there’s something for everyone in this new monthly podcast.Our first season we’ll be talking with Australia’s leading retail insiders, bringing you insights, learnings and interesting stories from some of our industry’s most famous figures. From busting myths around dropshipping, to getting a direct line into the booming DTC channel, this is real talk retail.