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The Room Where It Happened
What AI Will Look Like in 2030 | IFS CEO
From washing dishes in a chaotic hotel kitchen at 13 to leading a global software company, Mark Moffat traces a leadership journey shaped by humility, curiosity, and learning from the ground up..
Mark opens up about his evolving relationship with AI, from early scepticism to using it practically in everyday life and high-stakes business decisions, and why industrial AI represents one of the biggest untapped opportunities of the next decade. From robots inspecting underground tunnels to helping frontline workers do safer, better work, he outlines a future where curiosity beats fear and people who learn to use AI outperform those who don’t.
This is a conversation about first-principles leadership, staying close to customers as you scale, and why the mindset that took someone from kitchen porter to CEO might be the same one needed to build the next $100bn business.
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